1 . A new report has concluded that advertising managers are becoming increasingly interested in children. Studies show that children influence about 50 percent of things that families buy, so they’re an attractive target for advertisers.
John Taylor, the author of the report, says:“Advertisers can reach their target in many ways. They can, for example, show an ad many times during school holidays, they can make the TV advertisements a little louder than the programmes to attract attention, or they can sponsor programmes and show their advertisements just before the programme begins.”
Most advertisements aimed at children are short, imaginative and often in the form of animated cartoons(动画片).“Children love the ads and watch them in the same way as any entertainment programmer,”Taylor says.
There’re concerns about advertising aimed at young people. The concerns are shared by Sarah Durham, a writer and journalist specializing in media analysis. “The most worrying thing is that children don’t think carefully when they see television advertisements. They’re less critical than adults and don’t usually realise the advertisement has a persuasive message, to encourage them or their parents to spend as much money as possible on the product or service,”she says.
There’re also concerns over the vast sums of money that junk food producers spend on advertising to persuade children to buy their food products. Many advertisements, argues Durham, sell food that is a lot higher in fat, salt and sugar than healthier alternatives. “Many companies target children with offers of free toys, models of cartoon characters and gimmicky（耍花招的）packaging.”
Government approaches to controlling advertising to children vary. In Sweden, one of the strictest countries where advertising is concerned, TV advertising to children under the age of 12 is banned. Greece bans television advertisements for children’s toys between 7 a.m. and 10 p.m. Denmark and the Netherlands also have legal controls whereas France, Britain and Germany prefer self-regulation（自动调节）．
Some countries are not as certain as the Swedes that advertising to children is harmful. The French argue that children need to see many advertisements so that they can develop their ability to think as they grow up. The belief is that advertising will help children to be more aware of its persuasive power.
1. What does John Taylor mainly talk about in Paragraph 2?| A．Ways in which advertisers reach children. |
| B．The time children spend watching television. |
| C．Examples of successful advertising to children. |
| D．The serious problems of advertising to children. |
| A．TV ads limit children’s imagination. |
| B．TV ads affect children’s brain development. |
| C．Children lack the good sense to make decisions. |
| D．Children may spend lots of time watching television. |
| A．It’s tasty. | B．It’s cheap. |
| C．It’s unhealthy. | D．It’s readymade. |
| A．Doubtful. | B．Relaxed. |
| C．Objective. | D．Unfavorable. |
2 . On an autumn afternoon, a remote sheep farm in southern Greenland is quiet. The silence is abruptly broken when dozens of sheep come thundering across the hills overlooking the farm. Walking after them are Lars Nielsen and his 37-year-old son Kunuk Nielsen.
The Nielsen family has owned and run the farm since 1972. Kunuk says the summers now are longer than when he was a child and that drought has become a problem. The fields are not so green as those in the old days. He has to buy hay (草料) from European countries.
The effects of a warming climate are obvious on the land. While he intends to struggle on, his older brother Pilu has chosen a different path.
Pilu, 40, lives in Qaqortoq in the south of Greenland -- a town of about 3,000 people. Ten years ago, he got his helicopter pilot's license and is now part owner of a small company called Sermeq Helicopters. It caters to construction and telecommunication workers and an increasing number of foreign tourists.
Pilu says he loves his family's sheep farm. But he saw that warming temperatures were making remote areas of Greenland more accessible and wanted to look for other opportunities. His company's most popular tours include a visit to Greenland's glaciers.
The warming temperatures are also affecting traditional ways of life, particularly hunting. The sea ice is changing; it's becoming less so that hunting on ice becomes more difficult. When there's no sea ice, it's difficult to use dog sledges (雪橇)，and the whole culture around having dogs and dog sledges and doing traditional hunting on the ice is sort of diminishing.
Besides, many Greenlanders, like Pilu, are leaving the countryside for towns and the capital city Nuuk, where opportunities are greater. A report found that Nuuk's share of Greenland's population grew from 17.2% in 1977 to 29.2% in 2014. If there were enough houses in Nuuk, the share would even be bigger.
1. What problem does Kunuk Nielsen's farm face?| A．Lack of workers. | B．Less food for his sheep. |
| C．Less space forhissheep. | D．Lack of foreign markets. |
| A．By casting a shadow on its business. |
| B．By making it hard for locals to earn a living. |
| C．By promoting the development of its tourism. |
| D．By making more remote areas suitable for living. |
| A．Occurring. | B．Operating. |
| C．Adapting. | D．Decreasing |
| A．Housing pressure. | B．Climate change. |
| C．Weakeconomy. | D．Poor living conditions. |
3 . For some people, walking or running outdoors is a great way to work out. What may not be so pleasant is seeing trash all over the ground. Well, some people are doing something about it. They are plogging!
“Plogging” began in Sweden. The name combines the Swedish word “plocka,” which means to pick up, and the word Jogging, which means to run slowly. A Swedish man named Erik, started the movement in 2016. On the World Environment
Day website, Erik says that he moved to Stockholm from a small community in northern Sweden each day he would ride his bike to work. Concerned about the amount of trash and litter he saw each day on his way to work, he took matters into his own hands.
Plogging, by that term, may have officially begun in Sweden. But many people who exercise outdoors have been doing this for years. Take Jeff Horowitz for example. He is a personal trainer in Washington, D.C. He often picks up trash while running outside. He even has turned it into a game; he will try to pick up the trash without stopping. “I didn’t know it was a thing really. This is just my personal ethics (道德标准), where I go for a run and if I happen to see a piece of garbage lying around and it’s within reach — it is a kind of a little test for me to see if I can grab it and throw it in a near trash can without stopping. And that way, I think, it gives me a little exercise and a little focus for my run. And it helps clean up the neighborhood,” he announced.
Today, plogging is an official activity, one that is becoming increasingly popular. Cities around the world now hold logging events, “I would just hope people would think twice before dropping a garbage on the ground. We have containers seems on every block. So, it’s easy to put your garbage in the trash cans. I just think people should think about it a little bit more. I do hope one day there will not be a need for plogging.” said an interviewee.
1. Which of the following can replace the underlined phrase “took matters into his own hands”?| A．called on people to join him. | B．appealed to people to go green. |
| C．began to pick up the trash. | D．had the collected trash recycled. |
| A．Plogging comes naturally to joggers who care about the environment. |
| B．Plogging is an easy way to clean the environment. |
| C．It doesn’t make any sense to joy without picking up trash. |
| D．It is better to clean up the neighborhood by plogging. |
| A．Jogging is truly beneficial. | B．Trash cans should be within reach. |
| C．Littering is not acceptable. | D．Communities should be kept clean. |
| A．New Exercise Enjoys unbelievable popularity |
| B．New Exercise Trend Also Helps Environment |
| C．Plogging — a Fashionable Way to clear waste |
| D．Plogging — an Exercise Originating in Sweden |
4 . As I stuck in the mud (泥), with my bike on top of me, I wondered what had forced me to come here. Madagascar is not a good place for a cycling holiday: one of the world's poorest countries, only 11 percent of roadway is paved (铺). South of the town of Antalaha, where I started, the road was in worse condition.
I appeared from a week in the wilderness and reached the start of the Route National 5 at Maroantsetra, but my dream of a smooth road and speed was suddenly destroyed by mud. The "worst road in the country" changed my bicycle into a burden (负担) for days. Finally, I was claimed by the road. Tired. Alone.
As I wiped (擦) the mud from my face and looked upwards, I was greeted by a Malagasy man. He helped me stand up and smiled playfully while he pointed to my bike, which sat next to his. I started again. But I fell again in the mud. Angrily, I told him to go on, but if he understood he showed no sign of it. His smile forced me back onto the bike. We continued like this for hours. But I fell less. Studying my quick guide, slowly I learned. As we passed through a village, a group of children saw me and shouted loudly. His only words were: "Their parents tell them while people steal and eat them. Funny, no?"
I tried to ask why, but he had already set off. I tried to catch up; as I got closer, he took it as a challenge and sped up. We raced along the road. I rode a little faster and I was just behind, about to catch up with him. With a smile, he sped up and was away, leaving me breathless.
1. What was in the author's mind when he was in the mud?| A．He considered his experience a special pleasure. |
| B．He made up his mind to continue challenging himself. |
| C．He tried to think out a new road for cycling in Antalaha. |
| D．He regretted having the cycling holiday in Madagascar. |
| A．The author chose another road. |
| B．The author decided to ask for help. |
| C．The author lay on the road for a rest. |
| D．The author had no confidence to ride on. |
| A．By showing him the right way. |
| B．By wiping the mud from his bike. |
| C．By riding in front of him all the way. |
| D．By teaching him how to ride in the mud. |
| A．A lonely trip |
| B．A bicycle race |
| C．A lesson in cycling |
| D．A road in Madagascar |
5 . Famous for its tolerance as well as its narrow houses and broad canals, Amsterdam is undergoing a change of attitude when it comes to the millions of tourists that come to see it each year. Tolerance has reached its limits in the capital of Dutch, which is now actively urging visitors to head elsewhere.
Ellen van Loon, a partner at Dutch architectural firm OMA says, “We don’t want to turn into a Venice. While tourism earns the Dutch economy around 82 billion Euros a year, the problem we are currently facing is that Amsterdam is so loved by tourists, we just have so many coming to the city.”
Netherlands tourist officials recently took the decision to stop advertising the country as a tourist destination. Their “Perspective 2030” report, published earlier this year, stated that the focus will now be on “destination management” rather than “destination promoting”. The document also describes the country’s future strategy, acknowledging that Amsterdam’s livability will be severely influenced by “visitor overload” if action isn’t taken.
Solutions listed include working to discourage groups of visitors by either limiting or completely shutting down accommodation and entertainment products aimed at them, as well as spreading visitors to other parts of the Netherlands. Some of these measures have already come into play. Last year, the famous “I Amsterdam” sign was removed from outside the Rijksmuseum, the city’s main art gallery. The two-meter high letters have been moved to various “lesser-known neighborhoods” in a bid to entice travelers to leave the center of the city.
But will the measures being put in place be enough to save it from being damaged by its own success? Like many other locals, Van Loon fears Amsterdam has lost its uniqueness forever. “The reason tourists come here is that there’s something in the character of Amsterdam they love,” she explains. “But at a certain point, when the number of tourists is increasing and increasing, they actually kill what they loved in the first place.”
1. What does the underlined sentence in paragraph 2 indicate?| A．Venice is suffering from overtourism. |
| B．Amsterdam doesn’t necessarily copy Venice. |
| C．Venice does more poorly than Amsterdam. |
| D．Amsterdam is more popular than Venice. |
| A．To reduce its pressure of mass visitors. |
| B．To turn the focus on destination promoting. |
| C．To promote the development of other areas. |
| D．To avoid much spending on city management. |
| A．Force | B．Persuade. | C．Inform. | D．Allow. |
| A．Positive. | B．Objective. | C．Skeptical. | D．Ambiguous. |
6 . Scientists have long known that a crow （乌鸦）native to New Caledonia is able to use tools. The birds use them to remove food from deep holes. Now, American researchers have discovered a second species of crow with the same ability. They reported on their experiments with Alala crows, which are from the Hawaiian Islands.
In the experiment, the researchers placed pieces of food in holes inside the wood. The holes were too deep for the crows to reach with their beaks(鸟喙). But, by using small pieces of wood held in their beaks, Alala crows quickly got the food. They used small objects as tools, sometimes changing them by shortening too-long sticks. They also made tools from plant materials.
“The crows use their beaks as people use thumbs on their hands. Tool use is rare in the animal kingdom. ” said Chritian Rutz of University of St. Andrews. “Current evidence strongly suggests that tool use is part of the species’ natural behavioral pattern(行为模式). These birds had no special training in the study, yet most of them were skilled at handling stick tools. ”
Bird experts claim finding out that the crows use tools is important discovery. “It makes us rethink how to look at the whole tool-use idea now and encourages us to go out and look for things that we may have ignored before. ”
All the Alala crows left in the world live in Hawaii. There were less than 20 Alalas left in the late 1990s when scientists decided to bring them into a protected area. Now, it is reported that there are over 100 birds living there. Scientists plan to release a small number of the birds back into the wild later.
1. What are the findings of American researchers?| A．Alala crows can also use tools. |
| B．It’s difficult for birds to look for food. |
| C．New Caledonia is home to some crows. |
| D．The Hawaiian Islands are full of rare birds. |
| A．The holes were very big and wide. |
| B．Alala crows could only use short sticks. |
| C．Alala crows got the food by working together. |
| D．Alala crows would deal with tools if necessary. |
| A．Using tools comes naturally to Alala crows. |
| B．Using stick tools is not easy for Alala crows. |
| C．Alala crows’ beaks look like people’s hands. |
| D．Alala crows won’t use tools without being trained. |
| A．Move all of them out of Hawaii. | B．Increase the population of them. |
| C．Set some of them free in nature. | D．Build more protected areas for them. |
7 . I grew up five minutes from Clapham Junction station in south London. Our house backed onto the railway, so the regular sound of passing trains was a sound I found noisy. Clapham Junction was famously busy, but it felt separate from the rest of London, as if its purpose was to carry people away from the capital. I felt I stood on the edge of the city.
During my last year at primary school, I spent every afternoon going across the road with my mum to eat white toast with drinking sugary tea. My mum would argue with the Greek Cypriot owner about politics. They disagreed about everything, but laughed a lot while arguing. Our life seemed uneventful.
But as time passed by, our area changed. The town became modern, and I changed a lot too. I went from a state primary school to a private secondary school. I stopped drinking sugary tea. I cared less about branded skirts but more about books. I spent less time hanging around the common but more travelling to the libraries where I found my interest.
It was then that I discovered Dodie Smith's I Capture the Castle and Elaine Dundy's The Dud Avocado. After that I scanned the shelves of bookshops for some writing. In this way I found so many writers who have influenced me: Barbara Pym, EM Delafield and so on.
Dale Carnegie's How to Win Friends and Influence People wasn't like any other book I'd read. For more than sixty years the rock solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives. Now this previously revised and updated bestseller is available in trade paperback for the first .time to help you achieve your maximum potential throughout the next century! I read it as a guide anyway. And in a way it was.
1. How did the author feel about her childhood?| A．Meaningful. | B．Unsatisfied. | C．Unforgettable. | D．Colorful. |
| A．She often felt lonely. | B．She usually drank sugary tea. |
| C．She began to become modern. | D．She started to like reading. |
| A．The world. | B．A dream. | C．The inspiration. | D．A plan. |
| A．My Colourful Life | B．Reading Changed Me |
| C．My Hometown Raised Me | D．My Learning Experience |
8 . Robert and Peter study in the same university. They do everything together and help each other. But they often play jokes on each other. The school year was over last month and they decided to travel through the country in America. They drove a car and could stop wherever they were interested in and started whenever they wanted. Of course they enjoyed themselves. It was very hot one day and they were both hungry and thirsty. They stopped in front of a restaurant by the road. They came in, sat down at a table and ordered some dishes. Robert looked around and found there was a small bowl on the table. He thought there was some ice cream in it and took a spoonful of it and put it into his mouth. Immediately he knew it was mustard(芥末),but it was too late. Tears ran down his face, but he pretended nothing had happened. The other young man, seeing his friend crying, asked, “What are you crying about, Robert?”
“I’m thinking of my father who was hanged twenty years ago,” was a reply.
After a while Peter made the same mistake. Tears ran down his cheeks, too. And his friend asked him why.
“I wonder why your father hadn’t been hanged before he got married!”
1. Robert didn’t tell Peter it was some mustard in the bowl because ________.| A．he thought his friend was interested in it |
| B．he thought his friend knew what it was |
| C．he wanted his friend to repeat the mistake |
| D．he didn’t know his friend hated it |
| A．Robert thought of his dead father |
| B．Robert thought his father had been hanged by mistake |
| C．Robert couldn’t rescue his poor father |
| D．A sharp flavor (辣味) of the mustard made Robert painful |
| A．His friend wouldn’t be born. |
| B．He must give his friend a lesson. |
| C．It was wrong to play a joke on a friend. |
| D．Robert’s father would be hanged earlier. |
9 . We all know friendship is a good thing. But do you know that friends have a huge influence on your happiness and quality of life? Good friends add special meaning to life. They help you share the good times and get over the difficult ones. Among other things, good friends can:
Improve your mood. Happiness can be infectious(传染的). Spending time with happy and positive friends can raise your emotion as well as your attitude toward life.
Help you reach your goals. Whether you are trying to get fit, give up smoking, or otherwise improve your life, encouragement from a friend can really increase your chances of success.
Reduce your stress and depression. Having an active social life can improve your immune system(免疫系统) and help reduce loneliness.
Support you through hard times. Even if it’s just having someone to share your problems with, friends can help you deal with serious illness, the loss of a job or loved one, the breakup of a relationship, or any other challenges in life.
1. According to the text, good friends can help you ________.| A．keep young | B．contribute more to society |
| C．realize your goals | D．win a fight against another classmates |
| A．Friendship makes people work longer. |
| B．If you want to succeed, you should make more friends. |
| C．With friendship people will be no sadness. |
| D．With friendship people can deal with challenges better. |
| A．Challenges in our life | B．The best way to make friends |
| C．The advantages of friendship | D．The meaning of life |
10 . Music plays an important part in our lives. Music is for dancing, drinking, eating, loving and thinking. Some songs remind us of our childhood or youth. Others remind us of the people we love. Many important occasions (场合), like weddings and funerals, have special music. Every nation has a national song like the Chinese “MARCH of the VOLUNTEERS”
In the US, high schools and colleges have school songs too. Music is a part of the history of America. It expresses the problems and feelings of its people.
As the years go on, the music grows and changes. Modern science has also changed music. Inventions such as records, radios, movies, electric instruments, tape recorders and videos have changed the way we play and listen to music. They have helped to make music an important form of international communication.
American music, from the earliest folk songs to modern “pop”, is known around the world. Music is one of America's most important exports. It stands for a living history of America. And it brings the people of the world together. Even when people don’t understand the same language, they can share in the same music.
Many people learn and practice English by singing songs. Understanding American music can help you understand American people, their history and culture. So, as the song says, “Put a dime in the jukebox (自动点唱机), baby.” Let’s listen to the music!
1. What does the text mainly talk about?| A．Music is changing greatly. |
| B．Music is very important in our lives. |
| C．There are many different kinds of music. |
| D．Music is one of America’s important exports. |
| A．inventions | B．changes |
| C．electric instruments | D．tape recorders and videos |
| A．learn English well |
| B．get a good knowledge of the world |
| C．solve the problems of our feelings |
| D．understand American history and culture |
| A．Music can help us think of the past good times. |
| B．Many high schools and colleges have school songs. |
| C．Music comes from the earliest folk songs. |
| D．Different people can only share different kinds of music. |
