5 . We never talked about school as the ticket to the future. I was in the classroom, but I wasn’t there to learn how to write, read or even ______. When it was my turn to read, I wanted to ______. I was 13 years old, _____ I already hated being who I was.

I had a(n) ______ teacher, Mr. Creech ,who knew I couldn’t read. And he found it _______ to make my secret known to others. He ______me and said, “Anthony, why don’t you read the next paragraph?” I didn’t even know what the paragraph was. I ______ to read what was in front of me, but the only sound of my voice ______ resulted in laughter. From then on, I never gave up practicing reading.

Now I am 41 years old. One day, I planned to ______ back to Texas to visit my family and friends. On my way from the airport, I saw Mr. Creech _______ himself a drink. I rushed over and reached into my ______ to pay for him. “Do I know you?” he asked. “Yes, sir, you do know me,” I answered_______. “My name is Anthony Hamilton. You taught me English.” The look on his face told me that he remembered the ______ he’d once shamed. “I’m so ______ that I had a chance to see you again,” I said. “And Mr. Creech, I have great ______ to share.” I had learned to ______. But that wasn’t all. I had become a published ______ and an active speaker. “The next time you get another Anthony Hamilton in your ______, please encourage him to read as well,” I said.

The experts say what once ______ me has a name: dyslexia(诵读困难症). But I can tell you it was a lack of ______ for education.

1.

A．listen

B．paint

C．speak

D．act

2.

A．jump

B．hide

C．sleep

D．succeed

3.

A．but

B．and

C．although

D．so

4.

A．Chinese

B．history

C．geography

D．English

5.

A．important

B．strange

C．necessary

D．unwise

6.

A．turned to

B．looked after

C．looked down upon

D．paid attention to

7.

A．managed

B．failed

C．liked

D．tried

8.

A．gradually

B．frequently

C．immediately

D．directly

9.

A．drive

B．fly

C．walk

D．ride

10.

A．making

B．buying

C．fetching

D．sending

11.

A．pocket

B．machine

C．clothes

D．arms

12.

A．shyly

B．proudly

C．excitedly

D．angrily

13.

A．girl

B．man

C．woman

D．boy

14.

A．upset

B．glad

C．regretful

D．grateful

15.

A．news

B．jobs

C．chances

D．ideas

16.

A．work

B．write

C．read

D．teach

17.

A．author

B．assistant

C．teacher

D．doctor

18.

A．company

B．factory

C．house

D．classroom

19.

A．hurt

B．worried

C．hit

D．surprised

20.

A．excuse

B．ability

C．help

D．desire

6 . The Last Robot-Proof Job in America?

You can get most food, such as warm cookies or vodka, to your doorstep in minutes. But try getting a red snapper (红鲷鱼). Until recently, if you could obtain it, it would likely have been pre-frozen and shipped in from overseas.

A new tech startup is aiming to ____________this situation. Based inside the Fulton Fish Market, a seafood wholesale market, the startup, called FultonFishMarket.com, allows customers across the whole country, both restaurants and individuals, to buy from the market. The fish is shipped ____________, rather than frozen, thanks to an Amazon advanced logistics system. Mike Spindler, the company’s C.E.O., said recently, “I can get a fish to Warren Buffett, that’s as fresh as if he’d walked down to the pier (码头) and bought it that morning.”

There is one thing, ____________, that the sophisticated logistics system cannot do: pick out a fish. If Warren Buffett orders a red snapper, the company needs to ____________ that his fish is actually red snapper, and not some other. According to the ocean-conservation organization, more than 20% of the seafood in restaurants and grocery stores in America is ___________. For this task, the company has employed Robert DiGregorio, a forty-seven-year veteran of the business, who possesses a blend of judgement and ___________ knowledge that, so far, computers have yet to replicate.

“___________ the food-safety stuff, our business could be any market from the last three thousand years of human history,” Spindler told me. He is experienced in the ___________ business. When he arrived at the fish market in 2014, people were cautious. “They thought selling fish on the Internet was___________.” DiGregorio said, speaking for the fishmongers(鱼贩). “They didn’t see how it could possibly work.” Five years ago, DeGregorio didn’t know how to use a computer, but when the Web-site people arrived at the market, he sensed an opportunity. Together, they’ve created a human-machine fish-buying operation.

By 1 a.m. each night, the company collects __________ from around the country and sends them to DiGregorio. He heads into the market, carrying his tablet computer. The company’s algorithms（算法） ___________ data on their sources and can tell DiGregorio, for example, which stall to go to get the best tuna (金枪鱼). The computer is a “learning system,”, so if DiGregorio makes a choice it didn’t ___________, it asks, “Was the fish not available? Was it damaged?” All that information is fed back in for next time.

Then, what can a fishmonger see that a computer can’t? DeGregorio showed me his part of the ___________ process. “I’m assessing a few things,” he said. First, ___________. Fish should have “nice” slime(粘液). Then, smell. He sniffed the air above the box. “when fish goes bad, it smells like ammonia.” Besides, to get the best stuff, “Fishmongers have to have a relationship with you. To trust you.” He added.

Is he ever __________being replaced by the learning system of computers? DiGregorio shrugged. “By the time they invent a computer that can do what I can do,” he said, “I’ll be dead.”

1.

A．maintain

B．remedy

C．substitute

D．recognize

2.

A．free

B．overseas

C．separate

D．fresh

3.

A．therefore

B．otherwise

C．however

D．thus

4.

A．ensure

B．propose

C．concede

D．remind

5.

A．overpriced

B．misidentified

C．displaced

D．modified

6.

A．computer

B．cuisine

C．fish

D．marketing

7.

A．Rather than

B．Thanks to

C．Except for

D．Prior to

8.

A．fund-raising

B．online-grocery

C．fish-selling

D．non-profit

9.

A．significant

B．worthy

C．responsible

D．ridiculous

10.

A．sales

B．orders

C．alternatives

D．statistics

11.

A．analyze

B．supply

C．prioritize

D．feed

12.

A．require

B．process

C．predict

D．value

13.

A．calculation

B．decoding

C．correction

D．selection

14.

A．smash

B．touch

C．wipe

D．roll

15.

A．concerned about

B．eager for

C．delighted with

D．capable of

7 . The notion of building brand personality is promoted by Starbucks as a part of company culture to embed meaning in their products and thus attract more customers.

Starbucks literally changed the definition of “a good cup of coffee”. For Starbucks, the brand had three elements: coffee, ________ and stores. Strict control over the quality and processing of the beans ________ that the coffee would be of the highest possible quality. Outstanding store personnel were employed and trained in coffee knowledge and ________ service. Store design, atmosphere and aroma (浓香) all ________ the “Starbucks Experience”.

Almost all Starbucks stores were corporately owned and controlled. Starbucks prided itself on the “Starbucks Experience”, ________ coffee to provide a unique experience for its customers.

_____ those traditional coffee houses providing you with the grab-and-go service, Starbucks provides you with more than coffee. You get great people, first-rate music, a comfortable and upbeat meeting place, and ________ advice on brewing excellent coffee at home. At home you’re part of a family. At work you’re part of a company. And somewhere in between is a place where you can sit back and be yourself. That’s what a Starbucks store has been ________ to creating for its customers — a kind of “third place” where they can ________, reflect, read, chat or listen.

The green Starbucks logo is a mermaid that looks like the end of the double image of the sea. It was designed by Terry Heckler, who got the ________ from the wooden statue of the sea. Mermaid logo also ________ original and modern meanings: her face is very simple, but with modern abstract forms of packaging; the middle is black and white, the only color on the outside surrounded by a circle.

Starbucks makes the typical American culture gradually broken down into elements of ______: the visual warmth, hearing the way, smelling the aroma of coffee and so on. Just think, through the huge glass windows, watching the crowded streets, ________ sipping a coffee flavor, which is in line with the “Yapi”, the feeling of experience in the ________ life.

But the ________ of Starbucks is not about the coffee, although it’s great coffee. Coffee is only a carrier. Coffee consumption, to a great extent, is an emotional and cultural level of consumption.

1.

A．people

B．managers

C．customers

D．clients

2.

A．assured

B．promised

C．ensured

D．predicted

3.

A．emergency

B．environment

C．employment

D．customer

4.

A．consisted of

B．benefited from

C．contributed to

D．headed for

5.

A．going beyond

B．coming across

C．making up

D．depending on

6.

A．With regard to

B．In addition to

C．Compared with

D．In terms of

7.

A．general

B．reasonable

C．legal

D．fascinating

8.

A．committed

B．alerted

C．subjected

D．required

9.

A．negotiate

B．perform

C．conceal

D．escape

10.

A．imagination

B．inspiration

C．patent

D．philosophy

11.

A．creates

B．cultivates

C．credits

D．conveys

12.

A．brand

B．logo

C．possession

D．experience

13.

A．greedily

B．gently

C．persistently

D．indifferently

14.

A．busy

B．easy

C．miserable

D．energetic

15.

A．product

B．vision

C．essence

D．importance

8 . Globalization: Good or Bad?

Globalization is defined in many ways .One simple _______is that it is the rapid increase in international free trade, investment, and technological exchange. It is argued that this international trade has been one of the main causes of world economic _______over the past half century. Although there is little doubt that the global economy has developed enormously in the last 50 years, some people believe that this trend has only benefited certain countries, and that others have suffered as a result.

Improved income?

An argument_______globalization is that the benefits of increased international trade are shared among everyone in the country. An example of this is China, where per capita income(人均收入)rose from about $1400 in 1980 to over $4000 by 2000._________per capita income rose by over 100% in India between 1980 and 1996. It would appear that countries which open their doors to world trade tend to become_________ .

However, these sorts of_______might not be giving a true picture. They are “average”, and despite the fact that there has been a substantial increase in income for a small minority of people, the vast majority have only seen a_________improvement.

More imports, more exports

Supporters of free trade point out that there is another direct benefit to be gained from an increase in international trade: exports_________imports. Take coffee as an example. Countries which produce and export coffee import the packaging for it: a(n) _______ trade which enables commerce to develop in two countries at the same time.

__________ maintain that, in general, it is poorer countries that produce and export food such as coffee, and richer countries that produce and export manufactured goods such as packaging materials. Furthermore, it is the richer countries that control the price of good and, __________, farmers may be forced to sell their produce at a low price and to buy manufactured goods at a high price.

__________development

Finally, globalization often__________   a country to concentrate on industries which are already successful. These countries develop expertise(专门技能)and increase their share in the international market. On the other hand, those countries which__________ to support all their industries usually do not develop expertise in any one. Consequently, these countries do not find a world market for their goods and do not increase their gross domestic product(GDP).

Anti-globalists claim that there is a serious problem in this argument for the __________ of industry. Countries which only concentrate on one or two main industries are forced to import other goods. These imported good are frequently overpriced, and these countries, therefore, have a tendency to accumulate huge debts.

1.

A．indication

B．principle

C．definition

D．factor

2.

A．systems

B．solution

C．crisis

D．growth

3.

A．in favor of

B．on account of

C．with regard to

D．in honour of

4.

A．Fortunately

B．Similarly

C．Undoubtedly

D．Unusually

5.

A．freer

B．greater

C．stronger

D．wealthier

6.

A．figures

B．descriptions

C．countries

D．benefits

7.

A．severe

B．slight

C．further

D．general

8.

A．overtake

B．qualify

C．fight

D．require

9.

A．two-way

B．all-inclusive

C．official

D．legal

10.

A．Supporters

B．Advocates

C．Critics

D．Authorities

11.

A．otherwise

B．nevertheless

C．therefore

D．besides

12.

A．Global

B．Industrial

C．National

D．Economical

13.

A．encourages

B．restricts

C．forbids

D．forces

14.

A．stop

B．continue

C．fail

D．refuse

15.

A．globalization

B．transformation

C．specialization

D．identification

9 . Directions: For each blank in the following passage there are four words or phrases marked A, B, C and D. Fill in each blank with the word or phrase that best fits the context.

The sights, sounds, and smells of the modern marketplace are rarely accidental. More likely, they are tools of an evolving strategy of psychological marketing called “sensory marketing” to create an emotional association to a(n) ______ product or brand.

By relating to people in a far more ______way through everyone’s own senses,   sensory marketing is able to affect people in a way that traditional mass marketing cannot.

Traditional marketing believes that consumers will systematically consider______ product factors like price, features, and utility. Sensory marketing, by contrast, seeks to resort to the consumer's life experiences and feelings. Sensory marketing believes that people, as consumers, will act according to their emotional urge more than to their ______ reasoning. In this way, an effective sensory marketing effort can result in consumers choosing to buy a lovely but expensive product, rather than a plain but cheap ______.

In the past, communications with customers were mainly monologues — companies just ‘talked at’ consumers. Then they evolved into dialogues, with customers providing ______. Now they’re becoming multidimensional conversations, with products finding their own voices and consumers responding ______ to them.

Based on the implied messages received through five senses, consumers, without noticing it, tend to apply human-like personalities to brands, leading to intimate relationship and, hopefully for the brands, persistent ______. And that’s the very thing brands are dying to foster in customers rather than instant trend or profits.   Most brands are considered to have either "sincere" or "exciting" personalities.

"Sincere" brands like IBM and Boeing tend to be regarded as conservative and reliable while "exciting" brands like Apple, and Ferrari are as imaginative and ______. In general, consumers tend to form ______ relationships with sincere brands than with exciting ones. This explains the relatively enduring history of the “Sincere Brands”

Certainly, with the eyes containing two-thirds of all the ______cells in a person's body, sight is considered the most important of all human senses. Sensory marketing uses sight to create a memorable "sight experience" of the product for consumers which extends to packaging, store interiors, and printed advertising to form a(n) ___ image for the brand.

In other words, no aspect of a product design is left to ______ anymore, especially color. Brand acceptance is linked closely with the appropriateness of the colors on the brand—does the color ______ the product at all?   If not, customers, though not realizing it themselves, will _____ the brands in all possible ways sales, reputation, etc.   Therefore, brands, isn’t it time now to study the new field of marketing?

1.

A．specific

B．qualified

C．average

D．adequate

2.

A．economic

B．personal

C．artificial

D．mechanic

3.

A．obvious

B．potential

C．accessible

D．concrete

4.

A．imaginable

B．objective

C．psychological

D．gradual

5.

A．alternative

B．reward

C．sample

D．exhibit

6.

A．compliment

B．fund

C．prospect

D．feedback

7.

A．temporarily

B．subconsciously

C．occasionally

D．attentively

8.

A．loyalty

B．philosophy

C．endurance

D．regulation

9.

A．mild

B．daring

C．steady

D．classic

10.

A．far-fetched

B．hard-won

C．long-lasting

D．easy-going

11.

A．individual

B．sensory

C．present

D．general

12.

A．overall

B．ambitious

C．dramatic

D．additional

13.

A．chance

B．maintenance

C．progress

D．leadership

14.

A．accept

B．overlook

C．fit

D．treat

15.

A．shape

B．punish

C．signify

D．exploit

10 . Though people have discussed the relationship between science and nature for many years, there is no consensual(统一的) explanation. While some view science as a powerful tool in ______ nature’s source of power, others view it as a danger. One example is Barry Commoner’s article, Unraveling(解开) the DNA Myth, which explains the recent developments in DNA technology and expresses ______. Another example is Nathaniel Hawthorne’s short story, The Birthmark. It is a tale about a famous scientist, Aylmer, who seems to be unraveling nature’s deepest secrets one by one. Despite all of his ______ and vast understanding of science, Aylmer is unable to direct that knowledge into ______ free from nature’s grasp. He was unable to rid his wife of her birthmark and, in the end, killed her.

Despite the different presentations of the concepts, though time separated the two men, both pieces express a similar view on the relationship between science and nature. Both pieces suggest that nature is ______ and holds wonders, secrets, and powers that many scientists constantly dream about discovering. Although there is a gap of one hundred and sixty years, Commoner still shares and gives evidence to Hawthorne’s beliefs that there is a unique ______ in nature that cannot be discovered or understood through science and that the ______ to uncover nature’s secrets are ______ and can lead to disaster. According to Commoner, nature’s universal power continues to prevent and control their discoveries. Commoner criticizes and ______ doubt on the true power of science.

As Commoner’s article suggests, nature only allows science to have limited power and success. Both men believe that complete trust in science is ______, however wonderful and groundbreaking some scientific discoveries are. Commoner believes that people only seem to focus on the few achievements, while avoiding and ignoring all of the laws. For example, “most clones exhibit developmental failure before or soon after birth”. By stressing all of the ______ and shortcomings of science, he conveys the notion that nature’s secrets are well kept and far from being understood and ______ by man. The government and private companies have invested billions of dollars in mapping the human genome, but we still have no ______ for it. Such a discovery is useless, however interesting it might be.

Commoner’s article clearly represents science as weak and useless, but more importantly, dangerous. It gives evidence to support the suggested dangers ______ with science’s attempts to discover nature’s power. If the result is not ______ dangerous, it can still have harmful side effects.

1.

A．building

B．defining

C．showing

D．uncovering

2.

A．concerns

B．views

C．findings

D．achievements

3.

A．interests

B．ambitions

C．discoveries

D．thoughts

4.

A．preventing

B．earning

C．destroying

D．breaking

5.

A．mysterious

B．powerful

C．fantastic

D．special

6.

A．prosperity

B．perfection

C．improvement

D．integrity

7.

A．beliefs

B．experiences

C．actions

D．attempts

8.

A．disappointing

B．meaningful

C．useless

D．significant

9.

A．throws

B．expresses

C．holds

D．casts

10.

A．improper

B．unbelievable

C．dangerous

D．unwise

11.

A．reforms

B．failures

C．experiments

D．changes

12.

A．controlled

B．digested

C．shared

D．applied

13.

A．question

B．doubt

C．hope

D．use

14.

A．provided

B．supplied

C．associated

D．compared

15.

A．directly

B．especially

C．definitely

D．necessarily