1 . As a “major” at university, philosophy may not be so popular nowadays, for it seems to be too abstract, remote and impractical, unlike subjects such as computing, finance, accounting and so on.
Fundamentally speaking, the word “philosophy”，originated from the Greek Φιλοσοφία meaning “love of wisdom”, originally included all kinds of knowledge. In that world dominated by supernatural gods, philosophers and scientists were the same, and their wisdom was started by asking questions. They believed that everything in the world is composed of air and attempted to examine the air and the sun --- these quests developed their wisdom.
The relations between man and the world may be divided into three categories, namely the relationships between man and nature, man and society and within the human self, which are studied separately by the natural sciences, such as physics, chemistry, mathematics, biology; social sciences, such as sociology, economics, politics, law, ethics; and sciences of thinking, such as brain science, neuroscience(神经学), psychology, logic. Philosophy, however, is none of these branches of learning but their abstraction and generalization.
The benefits of studying philosophy may be realized as follows: First, it assists people to properly adjust the relations between nature, society and the self, becoming fully aware of where they stand macrocosmically(宏观地)and microcosmically. Second, it makes people think more systematically, combining various “separated materials”. Essentially, philosophy is the study of thinking, analyzing issues from different angles before anything can be taken in. Special attention is paid to strict reflection during every stage of thinking and this process itself is included as part of its study, so as to form a pattern of clear critical thinking. Third, philosophy can also shape one’s character. Difficult thinking, reasoning and summarizing result in people becoming firmer and more persistent in a deep sense. Since philosophy is finally about living, it leads to an appreciation of meaningful life through perfecting personality.
In a sense, philosophy is in fact widely applicable and has been studied and acquired by experts of natural and social sciences and many philosophers, both at home and abroad, who have become celebrities either in their specialist fields of study or in their switched professions as generalists.
Therefore, philosophy is not abstract, nor remote, but of profound use.
1. How is the second paragraph mainly developed?| A．By classification. |
| B．By time. |
| C．By definition. |
| D．By comparison. |
| A．to understand nature. | B．to understand humans. |
| C．to understand logic. | D．to understand society. |
| A．People can become fully aware of the standing place on the earth. |
| B．People can become firmer and seldom change their ideas. |
| C．People will have a simple understanding of the life through appreciation. |
| D．People will form an opinion after viewing a matter from different aspects. |
| A．It is remote from people’s life and has no profound use. |
| B．It is filled with wisdom and was established by supernatural gods. |
| C．It is widely obtained and used by many natural and social experts. |
| D．It is one of the branches of the natural sciences. |
2 . It is quite apparent that competition surrounds every aspect of human life whether in the United States or the Amazon rainforest. Without it we would not have grown into primates (灵长类动物) . Or we would probably still be struggling to sharpen a bronze tool while crawling around on four legs in search of meat. Without competition, Columbus wouldn’t have discovered America and Edison would never have invented the light bulb.
Friendship, like all relationships between two people, involves competition. It isn’t competition in a traditional sense because there are no goals to be scored and no prize. Perhaps the ecological definition --- the simultaneous (同时) demand by two or more organisms for limited environmental resources, such as nutrinents, living space, or light --- better explains it.
As in nature, high school life is governed by a set of laws, similar to a shortened version of Darwin’s theory of evolution, overpopulation, and competition. There is an abundance of high school students and to distinguish them, ranking and categorizing (分类) take place. In high school, friendships learn to coexist with competition even though at times the relationship is rough. In fact, in some circumstance, competition is too much of a burden for a friendship to bear, causing it to fall apart. College admission is the final high school objective. Four years of hard work is to achieve good grades, and a student’s fate is determined not only by these achievements, but by the records of thousands of other seniors trying to achieve a similar recognition.
Nevertheless, by necessity, competition between students exists in all aspects of high school life. It sets and improves the standards in everything from sports to schoolwork. A healthy, friendly competition can have only benefits, but when it becomes too fierce, jealousy (妒忌) can tear friendships apart. Yet, despite all this, without competition, we would be lost.
1. What does the ecological definition mainly explain?| A．How to win the competition. | B．What competition exactly is. |
| C．What the result of competition is. | D．How friends compete with each other. |
| A．They know the laws of nature well. | B．Friendship is a burden for them. |
| C．The number of them is too large. | D．They are divided into different groups. |
| A．Friendship is always based on competition. |
| B．Competition is a result of lost friendship. |
| C．Competition is terribly harmful to friendships. |
| D．The degree of competition is vital to friendship. |
| A．Competition is certain to happen at school. |
| B．The result of competition are out of control. |
| C．Competition becomes fierce in high school. |
| D．Friendship is not as important as competition at school. |
3 . Procter & Gamble (P&G), one of the world’s biggest marketers, has announced a change in the way it buys advertising on Facebook. It has started cutting its spend on highly targeted ads and increasing its spend on ads that address much larger numbers of the potential audiences for its brands, which include Tide, Pampers and Gillette. Explaining this change of emphasis, P&G’s global brand building officer, Marc Pritchard, said, “We targeted too much, and went too narrow.”
Facebook’s astonishing income growth comes, in part, from its ability to deliver micro-targeted audiences（推送精准目标受众）to advertisers, and P&G in fact admits that it has wasted millions of dollars in the misguided pursuit of effectiveness.
Facebook used to be irresistible to advertisers. It presents advertisers this question: Instead of sending your message to millions in a television ad, why not use data to reach only those you need to reach? But as many people may have noticed, making perfectly targeted ads appears to be much harder than it sounds. Most digital ads are easily ignored. Information about consumers is not the same as insight into human beings.
The more fundamental problem with micro-targeting is that for big brands, advertising has never really been about messages—even brand owners have never quite realized it. It is about the creation of shared memories, triggered at the point of purchase. Think about some of the great brands: Nike, Apple, and yes, Pampers. If you buy them, it is because you know millions of others do, and because they seem to stand for something that, far from being unique to you, is common to all of us: achievement, creativity, and nurturing. The broader these brands go, the better they do.
When a consumer reaches for something on the shelf, they usually reach for the familiar. To achieve that status, a brand needs to have done something that lots of people regularly see, notice and enjoy. What seemed to be the wastefulness of TV was in fact its secret sauce. By reaching large numbers of people at the same time, TV ads had the power to turn brands into cultural icons, which took up consumers’ minds.
In its conversations with advertisers, Facebook now talks less about targeting, preferring to emphasize the large number of consumers that it can help brands to reach. It is investing in video functions and is encouraging its clients to make short films. After years of telling clients TV is wasteful, it is now doing a good job of imitating it.
1. Which of the following contributes to P&G’s strategy change?| A．The rise of digital media. | B．The high cost of targeted ads. |
| C．The limitations of micro-targeting. | D．The reduction of targeted advertising. |
| A．stopped delivering micro-targeted audience to advertisers |
| B．been faced with the challenge of slowing income growth |
| C．been blamed for its ineffective ads |
| D．lost its attraction towards P&G |
| A．delivering messages | B．building common values |
| C．creating unique experiences | D．triggering the purchasing desire |
| A．Tolerance. | B．Approval. | C．Doubt. | D．Hesitancy. |
4 . Every animal sleeps, but the reason for this has remained foggy. When lab rats are not allowed to sleep, they die within a month.
One idea is that sleep helps us strengthen new memories.
Support is growing for a theory that sleep evolved so that connections between neurons(神经元) in the brain can be weakened overnight, making room for fresh memories to form the next day.
Now we have the most direct evidence yet that he is right.
If Tononi’s theory is right, it would explain why, when we miss a night’s, we find it harder the next day to concentrate and learn new information — our brains may have smaller room for new experiences.
Their research also suggests how we may build lasting memories over time even though the synapses become thinner. The team discovered that some synapses seem to be protected and stayed the same size.
| A．We should also try to sleep well the night before. |
| B．It’s as if the brain is preserving its most important memories. |
| C．Similarly, when people go for a few days without sleeping, they get sick. |
| D．The processes take place to stop our brains becoming loaded with memories. |
| E．That’s why students do better in tests if they get a chance to sleep after learning. |
| F．“Sleep is the price we pay for learning,” says Giulio Tononi, who developed the idea. |
| G．Tononi’s team measured the size of these connections, or synapses, in the brains of 12 mice. |
5 . Hollywood’s theory that machines with evil(邪恶) minds will drive armies of killer robots is just silly. The real problem relates to the possibility that artificial intelligence(AI) may become extremely good at achieving something other than what we really want. In 1960 a well-known mathematician Norbert Wiener, who founded the field of cybernetics（控制论）, put it this way: “If we use, to achieve our purposes, a mechanical agency with whose operation we cannot effectively interfere(干预), we had better be quite sure that the purpose put into the machine is the purpose which we really desire.”
A machine with a specific purpose has another quality, one that we usually associate with living things: a wish to preserve its own existence. For the machine, this quality is not in-born, nor is it something introduced by humans; it is a logical consequence of the simple fact that the machine cannot achieve its original purpose if it is dead. So if we send out a robot with the single instruction of fetching coffee, it will have a strong desire to secure success by disabling its own off switch or even killing anyone who might interfere with its task. If we are not careful, then, we could face a kind of global chess match against very determined, super intelligent machines whose objectives conflict with our own, with the real world as the chessboard.
The possibility of entering into and losing such a match should concentrate the minds of computer scientists. Some researchers argue that we can seal the machines inside a kind of firewall, using them to answer difficult questions but never allowing them to affect the real world. Unfortunately, that plan seems unlikely to work: we have yet to invent a firewall that is secure against ordinary humans, let alone super intelligent machines.
Solving the safety problem well enough to move forward in AI seems to be possible but not easy. There are probably decades in which to plan for the arrival of super intelligent machines. But the problem should not be dismissed out of hand, as it has been by some AI researchers. Some argue that humans and machines can coexist as long as they work in teams—yet that is not possible unless machines share the goals of humans. Others say we can just “switch them off” as if super intelligent machines are too stupid to think of that possibility. Still others think that super intelligent AI will never happen. On September 11, 1933, famous physicist Ernest Rutherford stated, with confidence, “Anyone who expects a source of power in the transformation of these atoms is talking moonshine.” However, on September 12, 1933, physicist Leo Szilard invented the neutron-induced(中子诱导) nuclear chain reaction.
1. Paragraph 1 mainly tells us that artificial intelligence may .| A．run out of human control |
| B．satisfy human’s real desires |
| C．command armies of killer robots |
| D．work faster than a mathematician |
| A．prevent themselves from being destroyed |
| B．achieve their original goals independently |
| C．do anything successfully with given orders |
| D．beat humans in international chess matches |
| A．help super intelligent machines work better |
| B．be secure against evil human beings |
| C．keep machines from being harmed |
| D．avoid robots’ affecting the world |
| A．It will disappear with the development of AI. |
| B．It will get worse with human interference. |
| C．It will be solved but with difficulty. |
| D．It will stay for a decade. |
