1 . Social media can lead to mental exhaustion (疲惫). And when mentally exhausted, you are more likely to be influenced by a high number of likes on posts - even to the point of clicking on ads for products you don’t need.
As a professor of advertising, I have studied social media behaviors for years. In late 2022, my colleague Eric Haley and I conducted three online studies on Americans aged 18-65 to test how people under various mental loads respond to ads differently.
The control group in each study were given no introductory task- we just had them look at an ad. A second group had to memorize a nine-digit number and then look at the ad. The third group looked through the Internet for 30 seconds and then looked at the ad. Participants randomly saw an ad with a few hundred likes or tens of thousands of likes. After viewing the ad, each participant rated how willing they would be to buy the product, and how much mental effort it took to think about the information.
The group that used the Internet first were the most likely to want to buy the featured product when there were lots of likes or comments, and they also reported using the most mental effort to assess the ad. Researchers refer to this mentally exhausted state as “cognitive (认知的) overload”. Using social media puts them in this state because they are constantly evaluating different types of texts, photos and video posts from so many different people. All of this evaluating leaves them feeling frazzled.
Imagine asking your roommate if they want to get pizza. Under normal conditions, the roommate might consider several factors such as cost, hunger, timing or their schedule. Now imagine asking your roommate the same question while they are on the phone with a sick relative. They no longer have the mental energy to logically consider whether pizza for dinner is a good idea. They might just yell “Yeah, sure!” while running inside to clean their shoes.
By understanding how social media influences them, consumers can be more thoughtful in regulating their use and hopefully will not buy yet another water bottle they don’t need.
1. How did the author conduct the studies?A.By questionnaire. | B.By interview. | C.Through the Internet. | D.Through observation. |
A.Excited. | B.Depressed. | C.Annoyed. | D.Tired. |
A.To further explain cognitive overload. |
B.To stress the importance of relationships. |
C.To strongly call on people to eat healthily. |
D.To remind people not to rely on mobile phones. |
Advertising agencies used to create this kind of advertising and it could be very
3 . Natural History Museum of Los Angeles
Oceans 3D: Our Blue Planet
Go further into the ocean’s depths than ever before. Travel beneath the surface in this 3D oceanic adventure, narrated by Kate Winslet Explore a vast uncharted world of vibrant coral cities, enchanted underwater forests, and deep waters. It opens Mon. - Sat.
At the door: $6 per person; Online Discount: $5 per person; Free for Members.
Art of the Jewel
Journey through the masterpieces of jewelry designer Paula Crevoshay, as we witness the transformation from mineral to gem(宝石)to jewel. Inspired by Crevoshay’s passion for art, science, and the natural world, the jewelry takes the form of plants, animals, and insects. Discover the natural process of mineral creation, the characteristics that define a gem, and the art that transforms them into elegant jewels. Free with Museum Admission. Available every day except Wednesday.
Wildlife Photographer
Photographs tell a powerful story. Wildlife Photographer uses photography to challenge perceptions about the natural world, helping promote sustainability and the conservation of wildlife. We invite you to explore the world’s best nature photography, highlighting the incredible range of life on Earth, every day of the week.
At the door: Adults $6 / Children $3; Online Discount: Adults $5/Children $2.
Spider Pavilion
Our one-of-a-kind Spider Pavilion offers a truly unique experience. Walk through a safe, fascinating open-air pavilion and learn about the amazing engineering that goes into each spider’s web. Available only on weekends.
Price: $5 per person; Free for Members.
1. On which day can we get access to all the events?A.Monday. | B.Tuesday. | C.Friday. | D.Saturday. |
A.process of producing jewels |
B.science of the natural world |
C.arts of wearing elegant jewels |
D.Paula Crevoshay’s life experiences |
A.$9 | B.$12 | C.$14 | D.$18 |
A. Some advertisements nowadays aim to make a contribution to society and welfare.
B. However, not all advertising is about selling products and services for a profit.
C. These advertisements have helped to increase public knowledge about topics that used to be ignored by most people, and this has made our society a better place for everyone.
D. For example, there are public advertisements, which encourage citizens to participate in improving their neighbourhood, protecting the environment, and helping other people.
E. Over the last decade, the government has sponsored advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc.
A. But to ensure nothing gets through, Hushme also features external(外部的) speakers that play a variety of sounds when you speak.
B. Hushme is a high - tech mask (口罩) that blocks the sound of the wearer’s voice. It connects to your phone by Bluetooth. It also comes with a pair of earphones.
C. Now, a new device aims to solve this problem by blocking your voice.
D. When you get a private call, all you have to do is put the mask on and it will do a good job of blocking your voice.
E. Don’t you just hate it when you have to answer an important phone call and you’re surrounded by potential eavesdropper (偷听者) ? You either have to whisper or go outside to keep the conversation private.
For example, there are public advertisements, which
7 . STEM Summer Programs for High School Students
STEM is a term that stands for science, technology, engineering, and mathematics. Here is a list of some of the best STEM summer camps for high school students.
Future Matters ProgramIt is an eight-week paid summer research experience for high school students. This is a hands-on program for worldwide students interested in going after a career in medical research. Students will attend seminars led by faculty and participate in discussions with peers.
Simons Summer ResearchIt is a seven-week program located at Stony Brook University. Students will have the opportunity to participate in special workshops, tours and events. They will conclude the program by producing a written research abstract and research poster.
Research Science InstituteIt is the first cost-free program of its kind. During this seven-week program, students will dive deeper into the world of science and engineering by experiencing the entire research cycle. In this program, students attend classes conducted by famous professors and prepare oral presentations to present their research.
Program in Math for Young ScientistsThis program is a six-week intensive mathematics program designed for students across the globe. Unlike common programs, it offers a great deal of independence for students to choose their own schedules and decide what they want to study. Besides learning, there is also “mandatory (强制)fun time” built into the weekly schedule so that students are able to have non-math related activities.
1. Which program will be summarized with written material?A.Future Matters Program. | B.Simons Summer Research. |
C.Research Science Institute. | D.Program in Math for Young Scientists. |
A.Expense. | B.Requirement. | C.Duration. | D.Content. |
A.Cultivating independent sill. | B.Attending non-math activities. |
C.Enrolling international students. | D.Tailoring personal schedules. |
8 . Are you looking to enter the media industry but not necessarily as an actor? There are various positions in the media—some known and some not so well-known.
Video game developer
If you have a love for computer games, you may wish to consider being a video game developer. You will need to be qualified in computer programming languages. When you get promoted to a lead developer and programmer, you will write more complicated codes and manage other programmers.
Sound engineering technician
Are you currently in the audio-visual club? How about being a sound engineering technician? As a sound engineering technician, you operate machines and equipment to record, mix, or reproduce music, voices, and other sound effects. While you would be usually working indoors, you may also need to be outdoors.
Playwright
If you would like to set free the Shakespeare in you, how about a career as a playwright? You will need a formal qualification in playwriting or screenwriting and also understand the creative and technical aspects of theatre such as acting, directing, drama history and literary criticism, lighting, scenery and even costume design.
Film editor
As a film editor, you have to edit raw footages (镜头) in order to capture the on-screen personalities and tell a story. You will work with directors, producers and other film staff to ensure that production goals are achieved. With the use of computer software and digital equipment, you are expected to produce a high-quality finished product.
1. Who should be qualified with computer programming languages?A.A video game developer. |
B.A playwright. |
C.A sound engineering technician. |
D.A film editor. |
A.Techniques of video editing. |
B.Skills of sound editing. |
C.A knowledge of theatre. |
D.A qualification in directing. |
A.To advertise. | B.To inform. |
C.To entertain. | D.To clarify. |
9 . ALL NEW!
REPTILE (爬行动物) PETTING ZOO at the Oak Park Nature Center
Kids! Are you tired of Mom or Dad taking you to the same’ old petting zoos where (if you’re lucky)you might get to touch a little rabbit or goat?
Mom or Dad! Are you tired of hearing your kids complain about how animals in the same old petting zoos are monotonous?
Consider This:
The fact is that most mammals (哺乳动物) are boringly warm, furry, . and come in a limited range of dull colors. Reptiles, on the other hand, are cold-blooded and covered with scales (鳞) of attractive colors, from bright green to bright red to dark purple-red. Some like the chameleon, can even CHANGE colors. Did you ever see a rabbit with scales and a purple tongue almost as long as its body? NO! In our zoo, you can see iguanas, snakes, bearded dragons, giant tortoise and other attractive creatures! Learn what these reptiles eat and how they care for their babies, which ones live in the desert and which live in wetlands, which ones are meat-eaters and which are vegetarians, which ones are deadly poisonous and which are not.
So Remember:
If you’re bored with furry animals like rabbits. . .
Then the place for YOU is the Reptile Petting Zoo!
Bring the WHOLE family —Grandpa, Grandma, Cousin Irene, even baby Joe!
There’s something for EVERYONE!
1. What does the underlined word “monotonous” in paragraph 2 mean?A.Active. | B.Boring. | C.Attractive. | D.Common. |
A.warm and furry | B.lovely and friendly |
C.unusual and interesting | D.frightening and dangerous |
A.To encourage people to visit the zoo. | B.To inform people when the zoo is open. |
C.To tell people how to distinguish reptiles. | D.To call on people to protect reptiles. |
10 . Want to love where you work and get full training to do it? Come and join us!
Jacoby & Meyers is the nation’s famous law firm protecting consumers since 1972. We are currently seeking a smart and capable legal receptionist to join our growing team. At Jacoby & Meyers, every single employee has a chance to make an influence. Our values guide the way we work with each other. It’s a culture where you have the freedom to experiment and push your talents as far as they can go.
Job Title: Legal Receptionist
Type of Position: FULL TIME
Hours: Monday — Friday
Job Description:
Receptionists will provide a positive first impression of the company at all time while in charge of answering phones and welcome visitors. You will need excellent attention to detail and perfect customer service delivery, and written and oral communication skills.
Qualifications:
●Excellent time management and written and oral communication skills
●Highly organized multitasker who works well in a fast-paced environment
●Bachelor’s degree from a four-year university
●Average computer skills
What We Offer:
●Medical, Dental, Vision and Pet Insurance
●Paid Time Off, Paid Sick Time
●Flexible Hours
●Training
●Fully-paid parking
1. Which is true about Jacoby & Meyers?A.It is well-known in the world. | B.It aims to train outstanding lawyers. |
C.Its employees are of great influence. | D.It has a history of about five decades. |
A.A Doctor’s degree. | B.Related work experience. |
C.Advanced computer skills. | D.Good communication skills. |
A.Free parking. | B.Free pets. |
C.Short working hours. | D.Accident insurance. |