1 . Public service advertising is designed to inform the public on issues that are frequently considered to be in the general best interests of the community at large. Typically, it reflects a political viewpoint, philosophical theory, religious concept or humanitarian notion (人道主义观念). It is also commonly referred to as a public service announcement (PSA) or a community service announcement (CSA). The ads are usually broadcast on radio or television, but may also appear in newspapers or magazines. They are common in industrialized countries throughout the world.
PSAs are commonly aimed at changing public attitudes by raising awareness about particular issues. Health, conservation and safety themes are prevalent in many PSAs. The public service advertising campaigns are often sponsored (赞助) by trade associations, civic (市政的) organizations, non-profit institutions or religious groups.
Most public service advertising involves joint efforts of the private and public sectors (部门). Non-profit groups and government agencies commonly team up with private mass media, promotion and advertising firms to produce spots for radio, television and print media. Most commonly, the non-profit agency creates the message and an advertising firm develops the campaign, polishes it to meet industry standards and plans its distribution, all free of charge. Television and radio stations usually broadcast these ads at no charge, and magazines and newspapers usually publish them for free as well.
In recent years, it has become commonplace for U. S. television stations to feature public service advertising spots immediately following a broadcast that has focused on an issue considered sensitive and of concern to many members of the general public. These PSA broadcasts generally offer addresses, Web sites and toll-free telephone numbers for information sources. Some of the topics focused on in the PSAs have included child abuse, AIDS and civil rights.
1. What do PSAs mainly intend to do?| A．Sell more products through some special ways. |
| B．Change consumer’s attitudes through media. |
| C．Improve people’s ideas about special issues. |
| D．Make more famous stars known to the people. |
| A．He thinks it good to make them. |
| B．He is against the idea of them. |
| C．He is curious about the idea of them. |
| D．He thinks they are completely to make money. |
| A．Widespread. | B．Special. | C．Strange. | D．Severe. |
| A．PSAs have been accepted by all the people in the world. |
| B．PSAs will make big profits for trade associations. |
| C．PSAs involve various topics in many different areas. |
| D．PSAs are mainly broadcast on television currently. |
1. What can people do in the Space Camp?
| A．Build their own rocket. | B．Sleep in a big bed. | C．Walk in space. |
| A．People must send off a rocket. |
| B．Children under nine can’t take part. |
| C．Participants have to learn to walk in space. |
| A．$550. | B．$875. | C．$1,500. |
| A．Camp activities. | B．A space travel. | C．Astronauts’ life. |
3 . Four Popular Newspapers in 2021
The Guardian
The Guardian is a British daily newspaper founded on May 5, 1821. It was founded by John Edward Taylor. Its headquarters (总部) is in London, the United Kingdom. It covers daily news from various sections like political news, sports news, business news, jobs and interviews, current affairs, local news, national and international news etc. The Guardian Weekly and The Observer are the sister newspapers of The Guardian.
The Asashi Shimbun
The newspaper is one of the five national newspapers in Japan. This Japan’s oldest and largest daily newspaper was founded on January 25, 1879. Its headquarters is in Tokyo, Japan. It circulates (发行) about 3,000 copies each day. It covers news from various fields like world, sports, business, jobs, current affairs, interviews, breaking news and so on.
The Washington Post
The newspaper, an American daily newspaper, was founded on December 6, 1877. It was founded by Stilson Hutchins. Its headquarters is in Washington, DC, the United States. It is an English newspaper which circulates about 474,000 daily copies while about 830,000 on Sunday. It is the oldest and largest English newspaper in the US that covers news from various fields such as sports, business, jobs, current affairs, politics etc.
China Daily
It is an English-language daily newspaper that was founded on June 1, 1981. Its head-quarters is in Beijing, China. It’s published from Monday to Saturday and its circulation is about 500,000. It is the widest print circulation of any English language newspaper in China. It serves those who are foreigners in China as well as those who wish to improve their English. It covers news from each field like sports, business, jobs, current affairs, politics etc.
1. Which newspaper has the longest history?| A．The Washington Post. | B．The Asashi Shimbun. |
| C．The Guardian. | D．China Daily. |
| A．About 3,000. | B．About 474,000. | C．About 500,000. | D．About 830,000. |
| A．They have sister newspapers. |
| B．They are daily newspapers. |
| C．They are published for English learners. |
| D．They were founded in the 19th century. |
