A farming-themed reality show has taken Chinese social media by storm. The show,     1     (name) Become a Farmer, highlights the importance of agriculture in Chinese culture. Many young urbanites (城市居民), however, may be unfamiliar     2     the word “farming”.     3     (bridge) this gap, the 50-episode program invites 10 young men from diverse backgrounds to experience life on the farmland. This show aims to provide insights into farming     4     (activity) and modern agricultural production.

Yang Changling, chief director of     5     program, said it intends to show farming through a documentary approach. By sharing these young people’s experiences and personal growth stories, it hopes to deepen the audience’s understanding of agriculture and raise the     6     (aware) of food security.

Wu Han, the producer, said the show aims to promote traditional Chinese farming culture while     7     (strengthen) communication between urban and rural residents (居民).     8     (additional), cast members document their experiences through vlogs,     9     contents vary from building a hen house to digging up fresh bamboo shoots.

In one vlog, 27-year-old Jiang Dunhao recalled helping with the birth of lambs, writing on Weibo: “A newborn lamb struggled to stand, but after resting, it gathered its strength and finally     10     (rise).”

Become a Farmer has emerged (为人所知) as an influential show that not only entertains but also educates, which has becomes a hit.

5 . Help us create an eco-paradise

We are Ami + Elise. We live in a little corner of paradise, deep in the forest. We are seeking folks who would like to get involved and help us regenerate this small area of land (19 acres) to support a biodiverse ecosystem, grow food and help people rewild themselves. This project will need lots of help from both “skilled” and “unskilled” lovely people.

We ask for a minimum of 4 hours per day of your time in return for free stay and breakfast. We can also offer full board (膳食) for those who want to work a full day. We are very flexible and can adapt days/times for each helper as people will be coming for various amounts of time. We will host you at no cost and provide breakfast (at a minimum) and some vegetables from the garden when available.

We have a few different options for accommodation. Where you will stay will depend on availability at the time as we may have others here. In warm weather, we have a very basic outdoor shower and for the cooler months the shower in our home can be used. We will share some meals together and hope to make new friends and connect with like-minded people in the process, sharing our stories and skills with each other (probably round the campfire when the weather permits).

The closest airport is the Birmingham airport.

If you take public transport, our closest train station is Cynghordy (10 mins drive from us) or Llandovery (20 mins drive from us). We are happy to pick you up and drop you off at the station and shops when needed.

If you drive yourself, we’ll provide you with detailed directions as we are deep in the forest.

7 . Music is all around us. It’s an accessible and popular art form which accompanies our daily lives. Advertisers have long understood the popularity and emotional power of music and capitalized on it. They spend much time and money securing the right soundtrack (配乐) for an advertisement in order to boost sales. For example, Microsoft spent a reported US$3 million using Start Me Up as part of their advertising campaign for Windows 95.

As one researcher puts it, “Music expands pictures and colors words, and often adds a form of energy available through no other source.” This is supported by other studies, which suggest that music matching the main message of an advertisement has a positive effect on consumer engagement. This is known as “musical congruity” and can result in better attention, a positive emotional response, finally improving the effectiveness of an advertisement.

Take the simple but interesting advertisement for Air France, with the soundtrack of Mozart’s Piano Concerto No.23, for example. It projects greatness and elegance in the hope that viewers will associate those qualities with the airline. The research, which looked at hundreds of viewer comments about the music used in advertising, suggested it was successful.

Music is also effective at arousing (唤醒) emotional memories in advertisements creates associations with consumers’ past experiences. A good choice of music allows businesses to tap into this nostalgia for commercial benefit.

However, the use of popular music in advertising can also arouse arguments between artistic effort and commercialism. Some people believe a work of art shouldn’t be used for the pursuit of profit. The findings of study showed that consumers sometimes passionately oppose the use of music produced by respected musicians in advertisements, as they believe that it destroys the aesthetic integrity (美学完整性). For example, Nike’s use of the Beatles’ song Revolution was seen by some as using John Lennon’s music to sell shoes. It made some Nike wearers so angry that they refused to buy the products.

Last year, there were more than 820 million short video     1     (user) in China. Relaxing, emotional and fragmented (碎片化的) , these videos’ contents     2     (perfect) match people’s needs. With the application of new technologies, short video platforms are getting more and more popular, becoming     3     shining site of new Internet media.

Surprisingly, traditional Chinese operas are a major beneficiary (受益者) of the     4     (grow) short video industry and are even becoming popular among the young generation. Peking Opera won     5     (popular) on short video platforms due     6     a series of augmented reality (AR) effects. People love to film clips (片段) based on traditional Peking Opera costumes.

Pop music     7     (mix) with opera elements is also widely spread on short video platforms. In the first half of 2019, people     8     use the video-sharing app Douyin produced more than 65 million pieces of short videos about traditional culture, and these clips     9     (play) 16.4 billion times and received 4.4 billion likes.

In a word, short video platforms are becoming an important way     10     (show) Chinese culture.