1 . Magazine sales have generally been falling since the day the inventor of the Internet said, “Hey, why don’t I invent the Internet?”
But the latest ABC figures, released this week, show that sales of certain titles are actually going up. News and current affairs magazines are becoming more popular—but celebrity (名人), gossip and fashion publications are still struggling．
“Gossip and celebrity news is rarely something that requires detailed analysis—so it’s best suited to bite-sized content on social media,” says Ian Burrell, media columnist for The Drum. “Once it’s out there, it’s quickly shared and readers move on to the next star. No one wants to wait a week to read about it in a print magazine.”
Fraser Nelson, editor of The Spectator, wrote this week: “There’s now too much writing online, and in an era of fake news, where you get your analysis from has never been more important. As newspapers and magazines are finding out, if you can publish writing that is consistently better than what can be found online, people will pay.”
But many editors are struggling to strike the right balance between physical and digital content. They are faced with the choice of either posting all their articles online for free so the magazine stays relevant, or charging readers money to protect the financial future of the brand.
As Burrell points out, most readers are hungry for a deeper understanding of the fast-moving changes in global news and politics rather than seeking to escape from it by burying their heads in celebrity gossip and entertainment stories．
Serious times call for serious journalism. While general-interest daily news has been turned into an almost universally available commodity (商品) by the Internet, specialist journalism is still a service people value and think they can’t get elsewhere．
1. What does Ian Burrell think of celebrity news?| A．It should be read carefully. | B．It should appear on magazines. |
| C．It isn’t worth reading. | D．It isn’t worth analyzing． |
| A．The value of newspapers and magazines. |
| B．The significance of current affairs． |
| C．The importance of news sources. |
| D．The balance between physical and digital content. |
| A．Most readers are fond of rapid changes． |
| B．Most readers tend to escape from reality． |
| C．Most readers like entertainment news best． |
| D．Most readers show great interest in global news and politics． |
| A．What Makes Some Magazines Disappear |
| B．Where Magazines Will Go in the Future |
| C．How Magazines Are Surviving the Digital Age |
| D．Why People Are Still Reading Fashion Publications |
