Based on the     1    (心理学) behind creating a desire to buy, advertisers have developed ways of persuading people into     2    (购买) their products or services. A common technique to make an impact is to create a     3    (难忘的)     4    (口号).     5    (口号) use simple but impressive language to make us remember the product or service being advertised. Some of these slogans may also appeal to (迎合) our emotions. For example, a slogan may connect a fine china     6    (茶壶) it aims to promote with our pride in having good taste. You will hear a variety of slogans any time you watch TV. Think about your favourite one. What makes it special? And what message does it try to     7    (被传达)? A slogan which communicates an idea effectively can    8    (使增长) sales and even becomes part of popular culture. That is the power of memorable slogans.

Another technique advertisers often employ is to link their company or product to a “    9    (品牌)    10    (大使)”-a famous actor, a sports star, or even a fictional character. Think of a popular fast-food restaurant. Does it have a     11    (品牌大使)? Is the     12    (品牌大使) popular among potential customers? The more we like the brand ambassador, the more we will be attracted to buy the product.

2 . If you're an architect,a photographer or a writer and would like to publish your projects on our website,Archisearch,please send us a selection of diagrams,photos or texts to subomitarticle@archisearch.gr.

To submit your projects, please follow these guidelines:

·Image: 10-20 images (diagrams or photos)

·Video: You can give us a link to Youtube or elsewhere to have the video embedded in (嵌入) the text.

·Text:300-500 words(you may include a short text in Greek,for native professionals)

·Credit: Greek architects are kindly requested to include a list of the suppliers, whose products have been used within the project for potential use.

The Archisearch Editorial Team will review the submitted projects in a timely manner. Your submissions will be evaluated. The team may change images or texts,and shorten or enrich descriptions for the convenience of readers.

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3 . Learn more about where your food comes from the next time you dine out… Well, thanks to these food apps, you can find the right food with minimal effort.

Seafood Watch was born out of the Monterey Bay Aquarium. Its primary goal is to help people eat seafood with less impact on the environment. It functions by helping you understand which types of fish are considered sustainable. For example, blue point oysters from Florida are considered a “best choice”, whereas Pacific bigeye tuna is rated “avoid”.

HappyCow is one of the most convenient apps I’ve come across. You can be anywhere and with a click of a button, find a restaurant near you that offers vegetarian food for people who don’t eat fish or meat. I’ve used this while traveling in big cities like Toronto or remote areas like St. Moritz. It also has a great recipe section if you’re in the mood for cooking.

GoodGuide is a tool that rates food and other products on safety, health and moral principles. They take a look at the product’s ingredients(成分), its environmental impact and the company’s attention to labor rights and helping its community. Products are then scored from a low of 0 to a high of 10. The higher the rating, the better the product from a health perspective.

EWG’s Food Scores is a database created to let consumers make healthier, greener food choices. It was launched in 2014 and has ratings for more than 80,000 products. Their database rates foods on a scale of 1.0 to 10.0, with 1.0 being the best product, based on nutrition, ingredients and how it is processed. Since 2014, there have been over 32 million searches on the site.

4 .

Take a seat at the virtual(虚拟的) table. At our new, monthly membership program, you'll join MoMA staff and fellow members for lively discussions about our collection and exhibitions. Ask questions, share your thoughts, and broaden the mind. A live Q&A, with Michelle Kuo and Anny Aviram, about shape and its role in MoMA's collection is also arranged.

Experiment with drawing and writing exercises as ways to connect with others, even when physically distant, in this 45-minute online workshop. This workshop is part of the Creativity Lab at Home plan. This session is led by Francis Estrada, Assistant Educator, and Hannah Fagin, Coordinator. Ifs open to anyone, but registration is limited and space is available on a first-come, first-served basis.

There are many ways to tell a story — through words, through theater and dance, or through visual art, for example. Discover how artist Jacob Lawrence shared the history of an important event by combining words and art in a series of paintings called The Migration Series. For kids ages seven to fourteen. Parent participation is encouraged in this online event. Don' miss the opportunity to spend meaningful time with them.

In 2016, MoMA opened Insecurities: Tracing Displacement and Shelter, an exhibition that examined how contemporary architecture arid design addressed ideas of shelter in light of global refugee(难民) emergencies. Danish Boris Benjamin Bertram documented the exhibition, and the result is a movie by him asking what makes a home, and, perhaps more importantly, when shelter becomes home. This online event is part of Member events.