2 . According to a survey conducted by wenjuan.com for the China Youth Daily, 71.0 percent of the 1,538 people polled said they watched short videos on a________basis. 61.8 percent believed that long-term viewing of short videos could interfere with their normal social interactions; and 65.2 percent suggested that video platforms step up in issuing regular________so that users could take a break.

This appeal for external aids to help________ the addictive habit hints at the crushing hold short videos have on the shiftless majority— many of them are not utterly ________ self-control in other circumstances.

Another recent survey of juveniles found 65.6 percent of them have watched short videos, and 20 percent of them just couldn’t stop watching.

For as you click on those seemingly________videos, your life will be thrown into a mindless spiral (螺旋)as we eagerly move from one piece to the next, each lasting 20 to 30 seconds, and are shocked, amused, and outraged in rapid________.

You never have a chance to get________, for you are always curious about what the next piece would be like,________more. All that is needed is a slight twitching (抽动) of one of your fingers.       

Respondents do believe some videos could be useful by teaching you how to cook， how to apply make-up, practice wellness, or buy things. There was even an alleged (声称但未经证实的) telecom fraudster publicizing his________and daring the police to catch him in Dubai, according to him.

It is shocking to realize that a published video itself would have ________ acquired a degree of authenticity and enough to prevent all intentions and the need for checking, even________ such basic facts as authorship.

So it is natural that 36.7 percent of the respondents in the wenjuan.com survey cited the issue of false and misleading content in short videos as an issue, and relevant authorities should have stepped in long ago to________it.

Yes, juvenile-only modes have been________for some time, but it is so easy for children to avoid this.________ , there is an equal need for a mechanism to prevent adults from becoming addicted, notably by limiting the lime they are allowed to view the videos. Thus, when 37.0 percent of the respondents said that, as far as viewing habits are concerned, parents should be a role model to prevent the imitation of juveniles. Maybe all parents should________their mobile phones for a moment of self-reflection.

3 . Against all our wishes, advertising works, which is why, even in hard economic times, Madison Avenue is a $34-billion-a-year business. And if Martin Lindstrom, a marketing consultant is correct, trying to _______ the advertisement is about to get especially hard.

83% of all forms of advertising principally _______ only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on slogans (广告语) to catch our ear, _______ everyday sounds — a steak sizzling (发嘶嘶声), a baby laughing and other sounds we can't help paying attention to. Weave these everyday sounds into an ad campaign and we customers may be _______ to resist them.

According to Lindstrom, the everyday sound that is most impressive, both in terms of interest and _______ feelings, is a baby laughing. The other high-ranking sounds are also powerful — the sound of a car engine or a soda being poured.

In all of these cases, it doesn’t need an experienced advertisement designer to invent the sounds, associate them with meanings and then play them over and over until the subjects _______ them. Rather, the everyday sounds already have meanings and thus can cause a kind of _______: hunger, thirst or happy expectation.

Some TV ads have already given viewers close-up shots of meat with sizzling sounds. And retailers are _______. Lindstrom is now consulting with clients, intending to pipe the sound of filtering coffee or fizzing soda into the drink department or that of a baby laughing sound into the baby-food section.

Of course, this doesn’t mean that advertisers can just press the audio button _______ and consumers will come eagerly. Indeed, sometimes customers flee. In the early years of cell-phone use, the ringtone (铃音) of a famous cell phone brand was recognized by many people in the U.K., but soon it became widely ________. That, Lindstrom says, was partly because so few users observed cell-phone manners and ________ accidents kept happening in places like movie theaters. The computer start-up sound has taken on the similarly negative ________, because people so often hear it when they’re restarting the computer after it ________. In these cases, manufacturers themselves may as well revise the bothersome sound or ________ it entirely.

Lindstrom’s experiment also shows that people respond to a sound better when it’s ________. If nothing else, smart marketers may at least keep the volume low.

4 . A depressed grandmother in Durham, England, has been surprised since receiving a mysterious greeting card.

______ suffering from dementia (痴呆) and depression, she is also ______, according to her granddaughter Melly. Every day without ______, the grandmother sits by the window at her home so she can ______ at passers-by.

Not much has ever come from the elderly woman’s daily life, ______ she received an unexpected holiday card in her ______. “To the lady who waves and smiles, with Christmas wishes,” ______ the card. “It’s nice to see you ______ and wave when I walk past your house. Please accept my small gift to give you another ______ to smile.”

Melly later published the ______ story on Twitter so she could wish the ______ woman a Merry Christmas and thank her for the note. “My grandmother is disabled and has dementia,” explained Melly in a tweet. “She ______ in her chair by the window all day, every day — just looking outside and normally feeling ______ as we all work during the day. When we went to see her today, someone had ______ this through the letter box.”

Since the story was posted on the Internet, it has been ______ thousands of times. Not only that, but Twitter users filled Melly’s mailbox with pictures of their ______ since she also mentioned ______ her grandmother loves animals.

“She’s been so ______ recently, feeling unhappy. I can’t put into words how much this has ______ her!” Melly wrote in several follow-up posts. “She’s ______ eaten for weeks because she’s been so down and I’ve just made her a sandwich and she’s happily enjoying it. I can’t wait to tell my grandmother how many people have wished her well.”

5 . In July, a two-minute-long video began spreading on the Internet. The video featured a _________ ballet student dancing in the rain. As the rain falls, forming small _________ between the unsmooth ground on which he dances, Anthony, 11, _________ round and round.

The _________ has been seen more than 20 million times on social media platforms, which has turned a _________ on the unlikely story of a ballet school in a poor suburb of Lagos, Nigeria: The Leap of Dance Academy. Founded by Daniel in 2017, the academy has _________ the lives of its students, affording them a place to _________ and to dream.

For now, the Leap of Dance Academy is housed at the home of its _________, Daniel. Every day after school, 12 local students make their way to his apartment. He _________ his furniture for more space and __________ a thin sheet over the cement (水泥) floor for class. What is the most __________ is that the mirror was glued by dozens of broken mirrors.

“We have __________ from so many people. We appreciate their letters, in which they say they are __________ by the students and by dance,” Daniel said. “They felt our __________ and came alive. They __________ us that art is here to stay.”

Some netizens remarked: “This is a realistic portrayal from a poor boy to ballet prince. Anyone with a dream is great.”

6 . Launched in 2010, iQiyi has grown used to the foreign press calling it “the Netflix of China.” Not the worst nickname, given the video-streaming pioneer's success. But Gong Yu, iQiyi's founder and boss, insists that his firm is more accurately _________ as “Netflix plus.” A bold claim for a loss-making business worth one-fifteenth as much as America's (cash-generating) entertainment powerhouse with a market value of $214 bn. Still, Mr Gong has a_________.

Like Netflix, iQiyi offers customers a catalogue of licensed and original content. Unlike Netflix, which relies almost entirely on subscription fees, iQiyi has _________ revenue streams. “Membership fees,” which start from 19.8 yuan ($2.87) a month, _______ just over half of iQiyi's 7.4 bn yuan in revenues in the second quarter. The rest came mainly from an online store (which sells “entertainment-related merchandise), mobile-gaming, an e-book business and advertisements: iQiyi operates a “freemium” model which allows users to stream some content free of charge _________ that they agree to watch ads.

Conveniently for iQiyi, which does little business outside its home market, Netflix is blocked in China, under laws that _________ a lot of foreign content. But that is not to say that China is free from the streaming wars of the sort between Netflix and rivals like Disney, HBO and NBC Universal.

Far from it. Mr Gong is _________ Tencent Video, which overtook iQiyi at the end of June with 114m video subscribers to iQiyi's 105m (see chart) . Mr Gong's firm lost 14m subscribers in the most recent quarter while Tencent Video, which also runs a freemium model and_________subscribers 20 yuan a month, added Zin. Tencent Video offers a richer selection of English-language _________, including hit television series like Chernobyl and Silicon Valley. More important, the rivalry between Tencent Video and iQiyi is the war between mighty Tencent and ____________ Baidu, a search firm that is iQiyi's majority owner.

____________, as Westerners who pay for a few video subscriptions can prove, streaming is not a zero-sum game. Gigi Zhou of BOCOM International, a broker, believes the Chinese market will soon be big enough to ____________ both iQiyi and Tencent Video, which also has yet to make money. Ms Zhou expects 400m Chinese to subscribe to video-streaming platforms by 2023, up from some 300m in 2019. So long as no new rival ____________, each firm could capture around 150m, helping them spread costs over more subscribers and so turn a profit.

Before streaming peace can break out, iQiyi faces another fight. On August 13th it said it was under ____________ by America's Securities and Exchange Commission after a short-seller accused it of cooking sales data, a charge it ____________. If found guilty, it may have to delist from New York's Nasdaq exchange. The firm's stable share price implies that investors' faith in battle-hardened Mr Gong remains unshaken.