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阅读理解-阅读单选(约330词) | 较难(0.4) |
文章大意:本文是一篇说明文,主要说明的是社交媒体中针对特定对象的个性化广告可以把人推向极端,以及人们应该如何应对。

1 . Advertising in mass media is powerful. Right ads help create demands of products, campaign for political candidates or ideas and historically, even start wars. Detailed files the social media Companies build for each user, however, make advertising even more powerful by enabling advertisers to tailor their messages to individuals. These files even include your family size and whether you buy a lot of beer.

Consequently, social media has greater abilities to expose people to ideas as fast as they’ll individually accept them. The same ticks that can commend products to just the right person or suggest something addictive just when someone is most fragile can also suggest an extreme Conspiracy (阴谋) theory just when he is ready to consider it.

It’s increasingly common for friends and family to find themselves on opposite sides about important political issues. Many recognize social media as part of the problem, but how are these powerful customized advertising techniques contributing to the divisive landscape?

One important part is that people associated with foreign governments, without admitting that, take extreme positions in social media posts with the deliberate goal of sparking division and conflict. These extreme posts take advantage of the social media algorithms (算法), which are designed to heighten engagement Meanwhile, people seeking to influence others put things to more and more extreme positions. The result is apparent. Rather than most people having balanced views with fewer people holding extreme views, fewer and fewer people are in the middle.

What can be done? Skepticism about social media recommendations matters. Keep on a more deliberate path to information and avoid just clicking on whatever is recommended. Second, consider supporting efforts to require social media platforms to offer users a choice of algorithms for recommendations. Most importantly, invest more time in interacting with friends and family off social media. Probably, you’ll be far off a constructed track toward extremes.

1. What does the passage mainly talk about?
A.Social media can put people’s privacy at risk.
B.Advertisements in mass media can influence people a lot.
C.Social media advertisements can drive people to extremes.
D.Advertisements account for damaged relation among family and friends.
2. Which of the flowing employs “customized advertising techniques”?
A.Advertising on TV to promote the sales of a new product.
B.Advertising on apps to sell tailored political ideas individually.
C.Advertising in the newspaper to publicize a government policy.
D.Advertising in elevators to raise the public awareness of safety.
3. What does the writer advise readers to do?
A.Refuse to get exposed to all the social media.
B.Manage to master the social media algorithms.
C.Interact more with family and friends for their advice.
D.Hold a careful attitude to what is proposed by social media.
2022-04-23更新 | 124次组卷 | 1卷引用:浙江省稽阳联谊学校2021-2022学年高三下学期4月期中联考英语试题
阅读理解-阅读单选(约400词) | 较难(0.4) |
名校
文章大意:本文是一篇应用文。主要介绍了卡德罗纳滑雪场的具体信息。

2 . Explore some of New Zealand's best skiing & snowboarding field. Whatever your ability, Cardrona has the snow for you!

The 2018 winter season runs from June 16 — October 14,2018.

Half Day & 1 Day lift passes are split into Peak & Off Peak pricing:

Peak — July, August & September                    Off Peak — June & October

2018 Single
Day Ski Passes
Half Day*
Off Peak
Half Day*
Peak
1 Day
Off Peak
1 Day
Peak
1 Day
Learner
1 Lift
Adult$80$85$99$115$65$35
Child$45$50$50$60$42$25
Student$70$75$85$95$65$35
SeniorN/AN/A$75$85$65$35

* Half day passes: 8.30am — 12.30pm morning, 12.30 — 4pm afternoon

* Rocky Mountain Super Pass holders must book lodging with Cardrona to be eligible for free day passes. Please email reservations@cardrona.com with an accommodation booking request & the lift ticket benefit request.

What pass am I eligible for? Read our lift pass age definitions below to find out.

* Multi passes are valid for both consecutive & non-consecutive days & can be used any time throughout the 2018 winter season at Cardrona only.

Your lift pass will be stored on an electronic RFID pass. To make the most of your clever pass, activate your personal profile online. Once you' re logged into your profile you can:

·Top up your card with lift passes, rental gear, lift & rental packages and lessons.

·Keep track of your on-slope stats at Cardrona (days spent, run count, activities taken, etc. )

Definitions for Lift Passes:

Student: 18+yrs enrolled full time (minimum 32 weeks in a calendar year)with a New Zealand or Australian tertiary institution. Student ID & proof of full time status (letter from institution) is required. ID card must be in English & include a valid expiry date.

Child: Currently attending school, 6-17yrs inclusive. Kids under 6 ski for free in winter, & kids under 9 bike for free in summer! Photo ID will be required.

Senior: 65-74yrs of age. Photo ID will be required.

Under 6yrs &75 Years+: Under 6yrs & over 75yrs, as at June 1, 2018, ski for free. Please collect a complimentary lift pass from the ticket office. Photo ID will be required.

1. After activation of your online profile, what can you do to maximize the value of your pass?
A.You can open up the online account of your clever pass.
B.You can store your lift pass on an electronic RFID pass.
C.You can monitor what activities you have done at Cardrona.
D.You can participate in most tutor lessons without any charge.
2. Which of the following statement is true according to the passage?
A.Cardrona is only open to those who are skilled at snowing or skiing.
B.Anyone with Rocky Mountain Super Pass can have free access to Cardrona.
C.Those with 1 Day Off Peak pass are entitled to ski at Cardrona on Oct. 24th
D.One can get in Cardrona from 8.30 am to 4 pm with 1 Day Peak pass.
3. How much will the Half Day Peak passes cost for a family of two parents, one 12-year-old boy, one freshman at Auckland University, one 5 year old, and one grandmother of 76?
A.$295.B.$275.C.$320.D.$270.
2022-01-13更新 | 273次组卷 | 3卷引用:浙江省杭州高级中学2021-2022学年高二下学期4月月考英语试题(B5U5-B6U3)(含听力)
阅读理解-阅读单选(约290词) | 较难(0.4) |

3 . Like bootcut jeans or farm fresh produce,television is proving its staying power regardless of trends. It seems to be just like a home cooked meal,never to be replaced,thanks to the wide application of big data.

Americans are still watching an average of five hours of TV each day and over 50%of homes have a television subscription service like Netflix or Hulu.This is due to the fact that television programming has undergone a renaissance(复兴),with cinema-quality programs on broadcast,new ways of delivery-Netflix or Hulu and other over-the-top(OTT)providers and now the promise of data-driven insights for advertisers. Data is the key to television's profitability.Advertisers have access to more audience information than ever,while networks and content providers use data,in addition to instinct(本能)to guide programming decisions.The abundance of data available to content providers,marketers and advertisers makes it possible to process,analyse and transform big data into profitable,useful insights.

For those 50% of homes with a subscription service,OTT TV is using data to make decisions not just about programming,but to guide viewers to the right content.The most famous example of data-driven content is Netflix's House of Cards,a popular TV series in America,designed to be a hit based on platform data like user viewing habits,ratings and preferences.But the content provider uses data to guide all of its decisions,ranging from title images to homepage layouts.

Netflix receives data from millions of set top boxes and online accounts,and then processes data using real time technology like Spark.These data have led to clearly-seen results,like a 20%-30%increase in programs'viewship numbers.

1. Why is"home cooked meal"mentioned in Paragraph 1?
A.To introduce the topic.
B.To show TV can't be replaced.
C.To give background information.
D.To prove big data can be applied.
2. What can we learn about the television industry?
A.It keeps making a high profit.
B.It's losing its viewers to cinemas.
C.It's too dependent on advertising.
D.It is updated to meet the challenges.
3. House of Cards is an example to show data-driven
A.content choice
B.subscription service
C.homepage layout
D.providers'preference
4. What is the writing purpose of the passage?
A.To show how television increases profits.
B.To explain how data benefit the TV industry.
C.To present how over-the-top television works.
D.To tell how the television industry goes digital.
2020-01-27更新 | 224次组卷 | 1卷引用:2019年浙江省温州市普通高中高考适应性测试(含听力)英语试题
阅读理解-阅读单选(约370词) | 较难(0.4) |

4 . Tired of dealing with those slow, dumb, and unfriendly hotel staff? How about a hotel that provides chance for minimal interaction with the" people" running the hotel? In the Henn Na Hotel in Japan, there aren’t any!

Being called “Weird Hotel” by locals, the Henn Na Hotel opened in 2016 in the town of Sasebo, is staffed almost by robots. The robots are not just for fun. They do a large amount of work, saving time and money as well. They can greet you when you enter. Also, they play music in the lounge, inform you of the breakfast menu, and control the lights in your hotel room, etc.

Thinking that the hotel should be unique and appealing, the owners made each robot different from each other with a variety of shapes and sizes. One of the robots behind the front desk is designed to look like a dinosaur, “If you want to check in, push one.” the dinosaur says. Then the guest can type the information on a touch panel screen. Inside the room, there’s a small robot called Tuly in the shape of a pink tulip (郁金香). Tuly can answer simple questions like "what time is it?" and "What will the weather be like tomorrow?" With no switches on the wall, Tuly can also turn the room lights on or off if it's told to.

But how do things like check-in and room access work? Well, the screen at the reception captures and registers a digital image of the guest's face during check-in which is used to get access 10 rooms instead of traditional keys. However. the reception shall also provide you card keys on request in case you wish to keep it subtle!

If you're wondering what happens in the case of an emergency, you need not worry. Humans do step in when it's of great importance. According to the hotels website, there are a few human staff members who are available on-call 24X7 and help guests in the case of an emergency.

1. The robots in the Henn Na Hotel can do the following things for the guests EXCEPT______.
A.tell the breakfast menuB.control the lights in the room
C.play music in the loungeD.respond to all the requirements
2. What can we learn from the passage?
A.The Hern Na Hotel is managed all by robots.
B.A dinosaur-like robot will guide guests to check.
C.No human staff can be connected even in an emergency.
D.Guests can have access to rooms by using traditional keys.
3. It can be inferred that the owners of the hotel_________.
A.entertain the guests all the time in person
B.are imaginative and have creative thinking
C.are knowledgeable and acquire advanced technology
D.attach great importance to the social image of the hotel
4. What's the main idea of this passage?
A.It advocates people to promote hotel equipment
B.It compares the robots with human staff in a hotel.
C.It introduces a new hotel staffed by intelligent robots
D.It describes how wonderful artificial intelligence is
2019-06-03更新 | 162次组卷 | 1卷引用:【区级联考 】浙江省绍兴市柯桥区2019届高三5月第二次模拟(含听力)英语试题
智能选题,一键自动生成优质试卷~
阅读理解-阅读单选(约260词) | 较难(0.4) |

5 . Microsoft has developed a new smartphone app that interprets eye signals and translates them into letters, allowing people with motor neuron(运动神经元)disease to communicate with others from a phone.

The GazeSpeak app combines a smartphone’s camera with artificial intelligence to recognize eye movements in real time and change them into letters, words and sentences.

For people suffering from ALS(渐冻症), also known as motor neuron disease, eye movement can be the only way they are able to communicate.

“Current eye-tracking input systems for people with ALS or other motor problems are expensive, not strong under sunlight, and require frequent re-calibration(校对) and abundant, relatively immobile setups,” said Xiaoyi Zhang, a researcher at Microsoft who developed the technology. “To change the situation…we created GazeSpeak, an eye-gesture communication system that runs on a smartphone.”

The app is used by the listener by pointing their smartphone at the speaker. A chart that can be stuck to the back of the smartphone is then used by the speaker to determine which eye movements to make in order to communicate.

The sticker shows four grids(格) of letters, which each match a different eye movement. By looking up, down, left or right, the speaker selects which grids the letters they want belong to. The artificial intelligence algorithm is then able to predict the word or sentence they are trying to say.

1. Which is necessary to install GazeSpeak for use according to the passage?
A.a smartphone with a camera.
B.a smartphone with re-calibration system.
C.a smartphone with a sticker on the back.
D.a smartphone connected with other setups.
2. Compared with the disadvantages current input system for ALS sufferers have, GazeSpeak will be_________.
A.low-cost, strong in system, easy to take with users
B.affordable, lightweight, environmentally friendly
C.easy to operate, movable, able to check itself
D.available under strong light, rich in resources, inexpensive
3. The most possible design of the grids will be________.
A.B.
C.D.
4. What’s the purpose of writing the passage?
A.To advertise a new app.B.To call for attention to ALS sufferers.
C.To share the information of an.app.D.To show respect to the programmer of the app.
2018-12-10更新 | 113次组卷 | 1卷引用:【市级联考】浙江省杭州市2019届高三上学期模拟卷十英语试题
2018·北京·高考真题
阅读理解-阅读单选(约300词) | 较难(0.4) |
真题 名校

6 . Find Your Adventure at the Space and Aviation(航空) Center

If you’re looking for a unique adventure, the Space and Aviation Center (SAC) is the place to be. The Center offers programs designed to challenge and inspire with hands-on tasks and lots of fun.

More than 750,000 have graduated from SAC, with many seeking employment in engineering, aviation, education, medicine and a wide variety of other professions. They come to camp, wanting to know what it is like to be an astronaut or a pilot, and they leave with real-world applications for what they’re studying in the classroom.

For the trainees, the programs also offer a great way to earn merit badges(荣誉徽章). At Space Camp, trainees can earn their Space Exploration badge as they build and fire model rockets, learn about space tasks and try simulated(模拟) flying to space with the crew from all over the world. The Aviation Challenge program gives trainees the chance to earn their Aviation badge. They learn the principles of flight and test their operating skills in the cockpit(驾驶舱) of a variety of flight simulators. Trainees also get a good start on their Wilderness Survival badge as they learn about water- and land-survival through designed tasks and their search and rescue of "downed" pilot.

With all the programs, teamwork is key as trainees learn the importance of leadership and being part of a bigger task.

All this fun is available for ages 9 to 18. Families can enjoy the experience together, too, with Family Camp programs for families with children as young as 7.

Stay an hour or stay a week — there is something here for everyone!

For more details, please visit us online at www.sac.com.

1. Why do people come to SAC?
A.To experience adventures.
B.To look for jobs in aviation.
C.To get a degree in engineering.
D.To learn more about medicine.
2. To earn a Space Exploration badge, a trainee needs to           .
A.fly to space
B.get an Aviation badge first
C.study the principles of flight
D.build and fire model rockets
3. What is the most important for trainees?
A.Leadership.B.Team spirit.
C.Task planning.D.Survival skills.
2018-06-09更新 | 2829次组卷 | 16卷引用:考点25 阅读理解之说明文-备战2020年浙江新高考英语考点一遍过
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