1 . If you’ve scrolled through your Facebook feed recently, you may have noticed something surprising: lots and lots of short videos.
What makes this “Reels” feature strange is that it is hugely addictive, which I know quite well from my own personal experience. Last Friday, I took a break and hit on one short clip of someone making dinner and, well, the next time I looked up it was 20 minutes later and the blank document on my computer monitor was confirming to me that my work was still not done.
However, as silly as it seems, Reels-is actually super important, and is at the centre of a major battle between the world’s largest tech firms. The format (格式) was first pioneered by TikTok-the Chinese-owned video app that has taken the world by storm since it launched in 2016. Today, TikTok has around 23 million UK users every month-including basically every person you know under the age of 25. And that fact has made Facebook and its parent company, Meta, very nervous indeed. As TikTok has continued to boom, Facebook has actually fallen in popularity among “Gen Z”. The reason Tik Tok has proven such a powerful challenger to Facebook’s social media dominance is almost entirely down to these sorts of short-form videos.
The format is almost perfectly optimised to be as addictive as possible: Tik Tok’s app shows you a short-form video, and if you don’t like it, you can simply swipe it away and another one will start playing instantly. And because it is portrait, not landscape, videos look “right” when viewed on your phone. What’s also smart is that TikTok’s algorithm (算法) picks videos for you based on what you actually watch, and not what you say you want.
Facebook isn’t the only app trying to do what TikTok does so well. Instagram, which is owned by Facebook’s parent company Meta, has integrated Reels even more aggressively into its app. And even Google is nervous, launching its own TikTok-style video section of YouTube(which it owns)a couple of years ago. As things stand, though TikTok currently maintains a healthy lead in the category, both YouTube and Facebook have deep pockets-so expect to see even more Reels and Shorts popping up in your feed as this intense battle continues to rage. You won’t be able to take your eyes off them.
1. Why did the author mention his own experience in paragraph 2?| A．To illustrate the feature of short videos. |
| B．To stress the importance of short videos. |
| C．To prove his preference to short videos. |
| D．To introduce the functions of short videos. |
| A．It has shown the trend of the fall in popularity among “Gen Z”. |
| B．It is perceived as a potential threat to Facebook’s social media dominance. |
| C．Its number of registered UK users has reached 23 million since it launched in 2016. |
| D．It underestimates the essential role of short videos in competition with large tech firms. |
| A．The beautiful visual effects. |
| B．The high video quality. |
| C．The random recommendation. |
| D．The quick switch between videos. |
| A．The short videos have a profound impact on our daily life. |
| B．TikTok seems to be losing its advantage over short videos in the short run. |
| C．YouTube and Facebook may encounter financial difficulties in developing Shorts. |
| D．A growing number of tech firms have engaged in fierce competition for the short video market. |
