1 . 语法填空

The history of advertising has always been closely linked     1     that of the mass media.① From the ancient simple advertisements    2    (paint) on outdoor signs to the colourful, interactive ones in smartphone apps, advertising and the mass media have developed hand    3    hand.②    4    media channels have grown in number and type, so have advertisements.

汉译英
与……有关    5                   大众传媒    6    
互动的    7                        联合    8    
句式分析
句式①中 printed on outdoor signs 在句中做    9    语，可以改为    10    
句式② 中as引导的    11    状语，so位于句首要    12    倒装。整个②句子翻译为    13    

2 . 课文语法填空

Advertisements, which often use words and pictures     1    (persuade) people to buy a product or service, can be found wherever we go.     2    successful advertisement will not only make people aware of a product or service, but also create a desire to buy, behind    3    advertisers have developed ways of persuading people into purchasing their products or services. One of the common techniques is to create    4    (memory) slogans.    5    technique is to link their company or product to a brand ambassador. In addition, some advertisements are not so obvious, in which product     6    (place) is typically used. For example, some films    7    (sponsor) by leading brands, so that only their products appear in the film. Now,     8    (advertise) is becoming more digital and more personalized, making it more possible for us to receive special discounts and promotions     9    (target) specifically at us. In the future, the development in advertising will help companies target their customers more     10    (efficient) to have a positive effect on sales.

3 . 语法填空

The media is known to be the most     1     (power) means of communication. Print media, electronic media and the Internet all belong to mass media. Newspapers, magazines and brochures     2     (include) in print media, while electronic media consists of television, radio and other modes of communication. The Internet is without doubt the known fastest way of communicating     3     millions of people across the globe. Effects of the mass media can be positive as well as negative.

The best thing about the mass media is that it     4     (immediate) provides us with the latest information about the things     5     (happen) around us. Because of the efforts and devotion of the people working in the media, our knowledge     6     (remain) fresh. The media is     7     gift for youngsters in many ways. They get useful information related to their career and life mostly through the mass media.

Though the mass media has many positive effects, there may be a number of hidden     8     (danger) as well. The news     9     is published without people checking whether it is a fact or not can create unnecessary confusion and extreme feelings among the masses. It becomes the duty of the media     10     (provide) only relevant and precise information for the masses.

4 . 阅读下面材料，在空白处填入适当的内容(1 个单词)或括号内单词的正确形式，并将答案填写 在答题卡相应的位置上。

The Goddess of the Luo River comes alive in a video, which was shared by Henan TV Station on social media platform Sina Weibo. The ancient tale of romance is given    1    new setting (背景) and still provides attractive viewing for a modern audience. The tale is presented in    2    seems like slow motion. Not    3    (surprise), it became popular and has been viewed more than 20 million times.

The story of the Goddess of the Luo River has been the    4    (inspire) for countless contemporary artists, who have described the goddess of unmatched beauty through    5    (variety) art forms, like movies and dance dramas.

But the reason why the video,    6     runs for around two minutes and is titled Rhapsody on the Luo River Goddess, created such an impression and has generated such a wave of publicity, is that it    7    (shoot) underwater. He Haohao plays the role of goddess. She masters not only her art but the technique of holding her breath as her lungs struggle to carry out    8    (they) function. All this is done    9    the most peaceful facial expression.

It’s not the first time that Henan TV Station has gained attention with its appealing videos    10    (highlight) traditional Chinese culture. On Feb 13th, a dance piece, titled A Tang Dynasty Banquet, which is less than six minutes long, was staged during a gala aired on Henan TV Station to mark Spring Festival.

8 . 语法填空

China’s TikTok, which     1     (take) the world by storm over the past years, is working its magic in its home nation, too.

In the annual report of     2     (it) parent company ByteDance this week, the Chinese version of TikTok     3     (call) Douyin has accumulated more than 600 million daily active users. This is an     4     (impress) growth for the addictive video app,     5     had got over 250 million daily active users by the end of December, 2018.

The report not only describes the users’ behavior and trends but also illustrates the cultural difference     6     China and the US. For example, knowledge-based content is     7     (extreme) popular in China, and less so in the US. Also, in the US, it seems that it’s mostly teenagers who are creating dance videos, but in China those people who produce the most dance videos are users born in     8     1960s.

With Douyin, users can record videos, edit them and share them online. It is a great way     9     (spend) the leisure time browsing these funny videos. Now, Douyin has established itself as one of the largest knowledge, culture and art     10     (platform) in China.

9 . 阅读下面短文，在空白处填入1个适当的单词或用括号内单词的正确形式填空。

Advertising has become part of modern life. From the ancient advertisements     1     (paint) on outdoor signs to the colorful, interactive ones in smartphone apps, advertising and the media have developed hand in hand. As media channels     2    (grow) in number and type, so have advertisements.

If an advertisement is placed on a popular website     3     on TV at perk times, a huge number of people will know about the product or service. A successful advertisement will also create a desire to buy, thus     4    (boost) business.

Based on the psychology     5     creating a desire to buy, advertisers have developed ways to persuade people into purchasing their products or services. A common technique is to create a     6    (memory) slogan. Another one is to link their company or product to a “brand ambassador” — a famous actor, a sports star, or even a fictional character.

Some advertisements are not so obvious: product     7    (place) is typically used in films with huge box-office success and TV shows with high ratings.

In the future, advertising will be even more about understanding individual customers and sending them advertisements that     8    (tailor) to specific needs. Not only will this make them feel more valued and enable them to see     9     they are most interested in, but it will also help companies target their customers     10    (efficient) to have a positive effect on sales.

10 . 语法填空

Advertisements, which often use words and pictures to persuade people     1    (buy) a product or service, can be found     2     we go. A     3    (success) advertisement will not only make people aware of a product or service, but also create a desire to buy, behind     4     advertisers have developed ways of persuading people into purchasing their products or services. One of the most common techniques is to create memorable     5    (slogan), some of which appeal to our emotions. Another technique employed by advertisers is to link their company or product to     6    brand ambassador. In addition, some advertisements are not so obvious, in which product     7    (place) is typically used.We take in these marketing messages     8    (appear) in films with huge box-office success and TV shows with high ratings without thinking about them too much.

Now,     9     the more digital and more personalized advertising, we are very likely to receive special discounts and promotions targeted     10    (specifical) at us.