The audience and viewership for this year’s Spring Festival TV gala, which was aired on Feb 9, Lunar New Year’s Eve or Chinese Lunar New Year, both reached record     1    (high), according to ratings statistics.

    2    (support) by ultra-high-definition production, the gala was telecast on TV screens, public large screens, and mobile devices. A total of 250 million people watched the live streaming of the show via     3    (they) mobile phones with the total views reaching 420 million, up by 37.97 percent and 57.58 percent,     4     (respective), compared with 2023. The China Global Television Network (CGTN) worked with over 2,100 media organizations in about 200 countries and regions to live broadcast or report the show in 68 languages,     5    (result) in over 1.5 billion instances of viewing,    6     increase of 12.69 percent year on year.

This year, the gala, in addition     7    Beijing, had four branch venues. Audience enjoyed a diversity of local cultural elements from those places, such as folk     8     (music) instruments and folk dances.

Since its broadcast in 1983, the annual CCTV Spring Festival Gala     9     (become) an essential part of celebrations in the country to greet the Chinese New Year. As a major entertainment during Lunar New Year’s Eve, the gala marks the joyous moment     10     families gather together to celebrate.

Escape from the British Museum

A video series named Escape from the British Museum     1    (release) on Wednesday with its trailer (预告片)     2    (spark) a lot of discussion in China’s social media.

    3    (direct) by two Chinese vloggers, the three episode series tells the story of     4     a Chinese cultural relic escapes from the British Museum and finds     5    (it) way back to China.

In the video series, a female vlogger plays the role of an ancient Chinese jade teapot     6     her male partner is a journalist who helps the artifact return to China. They went to the UK in June and spent three months     7    (shoot) the video. They said the story is based on historic facts and aims to draw attention to the Chinese cultural relics held abroad.

Currently, the museum has a total of 23,000 Chinese relics, while about 2,000 Chinese relics are     8     long-term display. The Chinese objects,     9    (stretch) from the Neolithic age to the present, include paintings, prints, jade and ceramics.

“Eventually, there will be a day     10     the items come home in a dignified way,” a user commented on Weibo. The series release has come as the British Museum faces intense pressure over the thefts.

TED Talks are really cool. But do you know what TED stands for and where it comes from? In February 1984, a group of technology enthusiasts     1    (gather) in Monterey, California, to share thoughts on three subjects—technology,     2    (entertain) and design. It was the start of the acronym (首字母缩略词) and the organisation TED.

Then in 2001, Chris Anderson,     3     magazine entrepreneur (企业家) purchased TED through his non-profit foundation from TED co-founder Richard Saul Wurman. The style of TED then went from a closed conference     4     an open platform for spreading ideas. Indeed the organisation’s motto is “Ideas worth     5    (spread)”, and the new website TED.com makes that     6    (true) happen.

The organisation really didn’t assume its current form and its expansive (广泛的) public footprint until 2006. In 2006, TED’s leadership decided to put its collections of     7    (record) talks online for free. The thinking was     8     there were limits to how much impact a talk could have if its audience was only a thousand people, even if those people were influential ones. Back then, it     9    (consider) a risky and even radical move. But now, TED staff members can give a series of 1.9 million TED Talk video views a day, 1,600 plus TED Talks online, 9,000 TED     10    (event) in 157 countries.

5 . 阅读下面短文，在空白处填入1个适当的单词或括号内单词的正确形式。

A new adaptation of Chinese mythological stories has won the heart of audiences with its distinctive style. The animation series, Yao—Chinese Folktales,     1     (gain) more than 110 million views online since it was released.

The series, co-produced by Shanghai Animation Film Studio and Bilibili, is     2     collection of 20-minute short films, consisting of eight separate stories     3     (feature) monster-like characters, or yao in Chinese. The collection,     4     ranges from ancient stories to science fiction, from emotional connection with hometowns to romantic love     5     from life themes to questions for humanity, presents Chinese culture and philosophy. For example, the first episode, named “Nobody”, tells a pig monster’s story     6     (base) on the classic Chinese novel Journey to the West. The creative team put the perspective on the little monsters who used to have blurry faces and didn’t even have names in the story.

Li Zao, general producer, said it was impossible     7     (predict) what the eventual outcome would be at first. Now, the     8     (favor) comments exceeded the expectations of the creative team. These contained both the audience’s     9     (recognize) of the work and their hopes of Chinese animation. Besides adapting     10     the taste of the masses, the team also wanted to guide them to appreciate different types of work.

A realistic drama A Lifelong Journey has become a huge hit on TV and online recently.    1    (focus) on the ups and downs of Zhou’s family over five decades, it has caused nostalgia (怀旧) among many viewers. With the drama    2     (release) on China Central Television and streaming platform iQiyi on Jan 28, its viewership is    3    (steady) on the rise. Many viewers issued a    4    (describe) of the show that it was like a time machine to drift into the past, reflecting how they got here.

Adapted    5    Liang Xiaosheng’s award-winning novel of the same name, the show explores themes of family, friendship and romance in a bittersweet story. Set in    6    1960s, it’s not surprising that the family has to deal with lots of social    7    (change). like the restart of Gaokao, the country’s Reform and Opening-up, the boom of Xiahai and the nation’s anti-corruption campaign. Following the lives of Zhou’s family, the Grama gives viewers an insight into the ordinary Chinese who have turned a country in    8    (poor) into the second largest economy in the world.

The show’s director Li Lu,    9    became well known for his anti-corruption series in the Name of the People in 2017, said “China    10    ( witness) dramatic changes over the past five decades and it is time to create such a drama to remember the past.”

The Palace Museum in Beijing released its calendar for 2022 on September 6 although the Year of the Tiger is still more than four months away. “The calendar has become a new way for many people     1     (record) their life,” Chen Lihua, editor-in-chief of the calendar, says.

Though printed calendars seem to have lost     2     (they) functionality in the digital era, the museum s delicate calendar has become     3     item to collect. On each page of the new calendar, a tiger-themed cultural relic of the Palace Museum is introduced,     4     (range) from a jade ornament (翡翠) in the shape of a tiger dating back some 5,000 years     5     paintings created by modern Chinese masters such as Qi Baishi and Zhang Daqian.

“The tiger is     6     stands for strength and energy in traditional Chinese culture.” Chen says, “We want to reflect tiger-related culture from various     7     (aspect).”

As the 2022 Winter Olympics     8     (schedule) to be held in China in February, a section of the calendar will introduce royal winter sports during the Qing Dynasty through art pieces.

In spite of the established reputation, creativity is still     9     (bad) needed for new editions of the annual calendar. Other than new design of pages, augmented (增广的)reality is now being used, making it     10     (access) for readers to have a better view of the moving pictures of cultural relics by scanning QR codes.

A Lifelong Journey, a TV series     1    (adapt) from writer Liang Xiaosheng’s novel has been a huge hit on TV and online. Some famous actors, such as Lei Jiayin, Song Jia, and Yin Tao, join in the show, which     2    (focus) on the ups and downs of Zhou’s family over five decades. It is set in the 1970s so it’s not     3    (surprise) that the family has to deal with lots of social changes. The show explores themes of family, friendship and romance. Many viewers describe the show     4     a time machine reflecting how we get here.

Painting a picture of ordinary Chinese people living in the changing times, the novel won the writer Liang, the 10th Mao Dun Literary Award, one of China’s top literary     5    (award). Millions of people have been touched by the family’s story,     6     makes readers find out what lies deep in their hearts.

Translating such a series of stories to the small screen had been     7     challenge for scriptwriter Wang Hailing. “    8    (frank) speaking, it is very difficult,” Wang said. “The lives of the three siblings (兄弟姊妹) are telling the story of a small family. But when we consider the bigger picture, the country     9    (it) is made up of millions of such small families.” According to Cheng Wu, producer of A Lifelong Journey, a deep sense of responsibility inspired him     10    (produce) the best adaptation of the work.

Advertising gives useful information about which products to buy. But modern advertising gives more than     1     facts about products and services.   Today's advertisements try to get consumers to buy certain brands.   Writers of advertising are so skillful     2     they can sometimes persuade a consumer     3    （buy） a product that they might not need.

For example, you probably do not need the newest cereal in the supermarket, because there are probably many cereal brands     4     your kitchen shelves. But if you see ads about a new cereal that is your extra﹣tasty and     5    （have） a free prize in the box, you may want     6    . Advertising must get attention. To be     7    （effect）, it must be exciting, entertaining, or provide some pleasure. The secret of     8    （write） good advertising copy is to offer a good idea as well as a product. The idea is     9     the advertisement is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it     10    （offer） strength and energy.