①Based     1     the psychology behind creating a desire     2    (buy), advertisers have developed ways of persuading people     3    (purchase) their products or services. A common technique to make an impact is     4    (create) a memorable slogan. Slogans use simple but     5    (impress) language to make us remember the product or service being advertised. Some of these slogans may also appeal     6     our emotions. For example, a slogan may connect a fine china teapot it aims     7    (promote) with our pride in having good taste. You will hear a     8    (vary) of slogans anytime you watch TV. Think about your favourite one. What makes it special? And what message does it try to get across? A slogan     9     communicates an idea effectively can boost sales ar even become part of popular culture. That is the power of memorable slogans.

Because the mass media reaches so many people, it is a perfect vehicle for advertisers. If an advertisement is placed on a popular website or on TV     1     peak times, a huge number of people will know about the product or service it is advertising. In addition     2     making people aware of a product or service, a successful advertisement will also create a desire to buy，thus     3     (boost) business. ①That is why when a company wants to promote a product or service, it often launches a mass media advertising campaign.

Advertising: the power of persuasion