1 . 语法填空

The history of advertising has always been closely linked     1     that of the mass media.① From the ancient simple advertisements    2    (paint) on outdoor signs to the colourful, interactive ones in smartphone apps, advertising and the mass media have developed hand    3    hand.②    4    media channels have grown in number and type, so have advertisements.

汉译英
与……有关    5                   大众传媒    6    
互动的    7                        联合    8    
句式分析
句式①中 printed on outdoor signs 在句中做    9    语，可以改为    10    
句式② 中as引导的    11    状语，so位于句首要    12    倒装。整个②句子翻译为    13    

2 . 课文语法填空

Advertisements, which often use words and pictures     1    (persuade) people to buy a product or service, can be found wherever we go.     2    successful advertisement will not only make people aware of a product or service, but also create a desire to buy, behind    3    advertisers have developed ways of persuading people into purchasing their products or services. One of the common techniques is to create    4    (memory) slogans.    5    technique is to link their company or product to a brand ambassador. In addition, some advertisements are not so obvious, in which product     6    (place) is typically used. For example, some films    7    (sponsor) by leading brands, so that only their products appear in the film. Now,     8    (advertise) is becoming more digital and more personalized, making it more possible for us to receive special discounts and promotions     9    (target) specifically at us. In the future, the development in advertising will help companies target their customers more     10    (efficient) to have a positive effect on sales.

3 . 语法填空

The media is known to be the most     1     (power) means of communication. Print media, electronic media and the Internet all belong to mass media. Newspapers, magazines and brochures     2     (include) in print media, while electronic media consists of television, radio and other modes of communication. The Internet is without doubt the known fastest way of communicating     3     millions of people across the globe. Effects of the mass media can be positive as well as negative.

The best thing about the mass media is that it     4     (immediate) provides us with the latest information about the things     5     (happen) around us. Because of the efforts and devotion of the people working in the media, our knowledge     6     (remain) fresh. The media is     7     gift for youngsters in many ways. They get useful information related to their career and life mostly through the mass media.

Though the mass media has many positive effects, there may be a number of hidden     8     (danger) as well. The news     9     is published without people checking whether it is a fact or not can create unnecessary confusion and extreme feelings among the masses. It becomes the duty of the media     10     (provide) only relevant and precise information for the masses.

4 . 阅读下面材料，在空白处填入适当的内容(1 个单词)或括号内单词的正确形式，并将答案填写 在答题卡相应的位置上。

The Goddess of the Luo River comes alive in a video, which was shared by Henan TV Station on social media platform Sina Weibo. The ancient tale of romance is given    1    new setting (背景) and still provides attractive viewing for a modern audience. The tale is presented in    2    seems like slow motion. Not    3    (surprise), it became popular and has been viewed more than 20 million times.

The story of the Goddess of the Luo River has been the    4    (inspire) for countless contemporary artists, who have described the goddess of unmatched beauty through    5    (variety) art forms, like movies and dance dramas.

But the reason why the video,    6     runs for around two minutes and is titled Rhapsody on the Luo River Goddess, created such an impression and has generated such a wave of publicity, is that it    7    (shoot) underwater. He Haohao plays the role of goddess. She masters not only her art but the technique of holding her breath as her lungs struggle to carry out    8    (they) function. All this is done    9    the most peaceful facial expression.

It’s not the first time that Henan TV Station has gained attention with its appealing videos    10    (highlight) traditional Chinese culture. On Feb 13th, a dance piece, titled A Tang Dynasty Banquet, which is less than six minutes long, was staged during a gala aired on Henan TV Station to mark Spring Festival.

8 . 语法填空

With the development of modern technology, people can stay     1     (connect) with their families and friends easily, however far apart they are from each other. WeChat is one of the most     2     (frequent) used means of communication in China. It is reported that the number of the WeChat users     3     (reach) over 1.1 billion so far.

Once joining the WeChat, people can find more and more people start to add them     4     friends. They don’t have to consider time zones when communicating. Another reason why it’s so popular     5     that it costs nothing. It’s also very convenient for people to immediately update     6     they are doing by WeChat.

However,     7     (addict) to WeChat will rob people of the time that should otherwise     8     (spend) on something more important. And the many so-called friends on it are not really friends at all,     9     simply want to put ads or sell items on Moments. Besides, people on the WeChat are more likely     10     (compare) themselves with others, which will make them feel bad when finding some people seem to be successful.

9 . 阅读下面短文，在空白处填上适当的内容或括号内单词的适当形式。

“Who is Peppa?”     1     upcoming film’s trailer (预告片) has gained huge attention on China’s social media platforms. Well     2     (receive) by the viewers, the short video has earned     3     (it) the “best commercial video of 2019”. It focuses on the question “Who is Peppa?” and tells a touching story     4     highlights Chinese families. In the beginning, a senior man named Li Yubao living in remote rural area asked his grandson on the phone     5     gifts he wanted for the Spring Festival, but only heard the word “Peppa” due to the poor mobile signal. Therefore, the man begins an     6     (interest) journey to discover who Peppa is.     7     the help of neighbors, the senior man made a Peppa model that     8     (consist) of irons and steels and surprises his grandson. The short video encourages people working outside to come back home often and accompany family     9     (member) to spend a happy and warm Spring Festival holiday. After all, family bonds are the     10     (significant) thing in Chinese people’s hearts.

10 . 语法填空

China’s TikTok, which     1     (take) the world by storm over the past years, is working its magic in its home nation, too.

In the annual report of     2     (it) parent company ByteDance this week, the Chinese version of TikTok     3     (call) Douyin has accumulated more than 600 million daily active users. This is an     4     (impress) growth for the addictive video app,     5     had got over 250 million daily active users by the end of December, 2018.

The report not only describes the users’ behavior and trends but also illustrates the cultural difference     6     China and the US. For example, knowledge-based content is     7     (extreme) popular in China, and less so in the US. Also, in the US, it seems that it’s mostly teenagers who are creating dance videos, but in China those people who produce the most dance videos are users born in     8     1960s.

With Douyin, users can record videos, edit them and share them online. It is a great way     9     (spend) the leisure time browsing these funny videos. Now, Douyin has established itself as one of the largest knowledge, culture and art     10     (platform) in China.