1 . Directions: After reading the passage below, fill in the blanks to make the passage coherent and grammatically correct. For the blanks with a given word, fill in each blank with the proper form of the given word; for the other blanks, use one word that best fits each blank.

    1    most TV stations and video-streaming platforms try to attract viewers by producing star-studded(明星荟萃的)reality shows, Henan TV has gone viral(走红)by promoting traditional culture through Chinese dance.

This year, Henan TV produced seven dance pieces    2    (highlight)traditional culture, such as Rhapsody on the Luo River Goddess(《洛神水赋》), a two-minute underwater dance, and Dragon Boat Festival and Guardian Warriors of Longmen(《龙门金刚》), a dance piece    3    (support)by AR technology against the backdrop of the Longmen Grottoes.

Last month, Yao Wei, director of the TV station’s Innovation Center, was invited to talk about how the TV station     4    (produce)the hit dance pieces at a three-day forum centering on the research of Chinese dance.

The pieces made an emotional impact on audiences, most of    5    are members of Gen Z(people born between 1995 and 2009), Yao said.

“It    6    (be)over forty years since the country’s reform and opening-up and the younger generations have grown up with a more open mindset. With plenty of resources and opportunities, they embrace Chinese culture and are proud of it,” said Yao. “    7    we need to do is present Chinese culture and tradition in interesting ways for those young people.”

Yao added that Henan TV has been producing shows highlighting traditional culture, such as traditional operas and kung fu, for nearly 30 years.

“    8    (appeal)to younger audiences, we are also changing our shows. One of the keys is to produce content with strong visual creativity,” Yao said. “For example, the latest technology and unconventional stage settings, like underwater scenes, have become our new ways of telling stories about traditional Chinese culture, rather than simply narrating history with traditional video content.”

Another key to successfully    9    (reach)younger audiences is using social media platforms to promote their shows.

“Social media    10    (shape)and driven by young people. It’s a powerful form of communication. When they take a quick scroll through their phones, they easily become interested in an eye-catching video,” Yao said.

4 . No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led the concept of specialization, which means that people would specialize in, or focus on doing one specific job.

Let’s take a man we’ll call Mr. Fielder, for example. He did everything connected with farming. He planted seeds, took care of the fields and harvested and sold his crops. At the same time, he did many other jobs on the farm. However, he didn’t make the bricks for his house, cut his trees into boards, make the plows (型), or any of the other hundreds of things a farm needed. Instead, he got them from people who specialized in doing each of those things.

Suppose there was another man we shall call Mr. Plowright. Using what he knew about farming and working with iron, Mr. Plowright, invented a plow that made farming easier. Mr. Plowright did not really like farming himself and wanted to specialize in making really good plows. Perhaps, he thought, other farmers would trade what they grew for one of my plows.

How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First, he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointed to the shop door. It was probably all the information people needed to find Mr. Plowright and his really good plows.

Many historians believe that the first outdoor signs were used about five thousand years ago. Even before most people could read, they understood such signs. Shopkeepers would carve into stone, clay, or wood symbols for the products they had for sale.

A medium(媒介) in advertising talk,is the way you communicate your message.You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term was not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people’s attention.

A crier, in a historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers may have hired such a person to spread the news about their products. Often this earliest form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today’s world.

1. What probably led the start of advertising?

A．The discovery of iron.	B．The specialization of labor.
C．The appearance of new jobs.	D．The development of farming techniques.

2. To advertise his plows, Mr. Plowright       .

A．praised his plows in public

B．placed a sign outside the shop

C．hung an arrow pointing to the shop

D．showed his products to the customers

3. In ancient Egypt, a crier was probably someone who      .

A．owned a ship	B．could weep easily
C．ran a shop selling goods to farmers	D．functioned like today’s TV or commercial

4. The last two paragraphs are mainly about      .

A．the history of advertising	B．the benefits of advertising
C．the early forms of advertising	D．the basic design of advertising

6 . It’s never easy to admit the mistakes you make, but doing so is an important step toward moving forward. National Geographic magazine recently published an article with the title “For decades, our coverage was racist. To rise above our past, we must acknowledge it.” It was written by the magazine’s editor-in-chief Susan Goldberg, the first woman and first Jewish person to hold the position. National geographic has acknowledged that its coverage of black and minority ethnic people in America and the wider world has been historically racist, frequently promoting caricatures (讽刺画) of the “nobel savage (野蛮人)” and barely featuring the US’ minority ethnic population.

According to Goldberg, the 130-year-old publication’s April issue “explores how race defines, separates and unites us”. In honor of 50 years since the killing of Martin Luther King, who is known for fighting racial inequality in the US, the issue is devoted to race.

The publication republished a number of examples of historical racism in its coverage. One 1916 article about Australia included a photo of two Indigenous Australians with the caption (说明文字): “South Australian Black fellows: These savages rank lowest in the intelligence of all human beings.”

To review its previous coverage of race, Goldberg asked University of Virginia historian John Edwin Mason to look back at the magazine’s text, choice of subjects, and photography of people of color from the US and abroad. “Until the 1970s, National Geographic all but ignored people of color who lived in the United States, rarely acknowledging them beyond laborer or domestic workers,” Goldberg wrote about Mason’s findings. “Meanwhile, it pictured ‘natives’ elsewhere as exotics, famously and frequently unclothed, happy hunters, noble savages.”

Mason also found that the magazine often ran photos of “uncivilized” natives amazed by “civilized” Western technology.

In recent years, however, the magazine has improved. For example, in a 2015 project, National Geographic gave cameras to young people in the Caribbean country of Haiti and asked them to shoot pictures of their everyday lives.

The coverage wasn’t right before, because it was told from a white American point of view, and I think it speaks to exactly why we needed a diversity of storytellers,” Goldberg told the Associated Press.

National Geographic’s look at its past also inspired other media organizations to revisit their own historical coverage of race. The New York Times admitted that most of its obituaries (讣告) were about the lives of white men, and has started publishing obituaries of famous women in a special section titled “Overlooked”. After all recognizing overlooked mistakes is what makes us grow.

1. What is special about the April issue of National Geographic magazine?

A．It is devoted to race in memory of Martin Luther King.

B．It is released to mark National Geographic’s 130th anniversary.

C．It is the first issue since Susan Goldberg became the editor-in-chief.

D．It is in this issue that readers can see Mason’s investigation report.

2. Which of the following can prove National Geographic’s coverage was racist?

A．It often pictured colored people with decent jobs.

B．Natives were often pictured as unclothed happy hunters.

C．It asked ordinary people to shoot pictures of their daily lives.

D．It only featured minority groups in America but overlooked others.

3. What can we learn about the National Geographic?

A．It used to tell stories from the perspective of a white Jewish woman.

B．The overall image of natives in it was brave, intelligent but uncivilized.

C．It pushed other media organizations to reflect on their coverage of race.

D．Its texts and choice of subjects were diverse and had no racial prejudice.

4. According to the writer, recognizing the mistakes may _______.

A．affect the image of the world famous magazine

B．eliminate racial discrimination around the world

C．help the magazine to move forward and grow better

D．discourage the editors from reporting bravely and honestly

9 .

The Best Way to See Singapore. See More for Less!

City Sightseeing $ 33/A, $ 23/C, FREE/T 24 hours of Unlimited Touring — 9 a. m. to 6 p. m. Duration: 1 day (unlimited rides) Attractions: Civic district, Orchard Road, Botanic Gardens, Little India, Chinatown & more along the City & Heritage routes It is easy to enjoy Singapore with the City Sightseeing open-top touring system. Spot and interesting place or sight? Simply hop off and walk around and you can continue the tour later by hopping on the next bus. With one bus arriving every 20 minutes, the City sightseeing system links you to major sights, attractions and hotels! * Guests Helpline: 6338-6877

DUCK $ 33/A, $ 23/C, $ 2/T Daily: 9: 30 a. m. — 5: 30 p. m. Duration: 60 minutes Ride the original Duck! Hop on this amphibious (两栖的) craft for a sightseeing tour which covers both land and sea! * Free bus transfer; most popular tour; 1st and original DUCK; unique land & sea adventure.

*For More Information, call 6338-6859

Night Safari (旅游) $ 49/A, $ 33/C, FREE/T Tour Time: 6: 00 p. m. — 10: 00 p. m. Duration: 4 hours Observe the night activities of the 1, 000 over nocturnal (夜间活动的) animals in the Night Safari-the word’s first wildlife night park, for an adventure you’ll never forget. Free & easy with 2-way bus transfer. *For More Information, call 6338-6826.

Flyer $ 53/A, $ 37/C, FREE/T Open Hours: Daily 9: 00 a. m. — 9: 00 p. m. Duration: 30 minutes Feast your eyes on Singapore’s magnificent cityscape from a height of 165 meters on the world’s largest observation wheel. Get your cameras ready as you experience a 360-degree panoramic view of the city and the Marina Bay area. * Free bus transfer; free river transfer. * For More Information, call 6338-3311.

A — adult, C — children (3-12), T — toddler (2 & below)

1. Which of the following is the most suitable for Mary, who can just spare one day to travel around Singapore?

A．City Sightseeing.

B．DUCK.

C．Night safari.

D．Flyer.

2. If David and his 9-year-old son are both animal lovers, they had better dial ______ for more information before their tour.

A．6338-6859

B．6338-6826

C．6338-3311

D．6338-6877

3. Mr. Smith is going to take his wife, his 13-year old daughter and his 1-year-old son John to visit Singapore at their own leisurely pace, so he should get at least ______ ready.

A．$89

B．$99

C．$91

D．$101