1 . Thousands of books are published daily, and book advertisements play a crucial role in increasing awareness about those books. But it’s too easy to be tricked into bad “advertising opportunities” and make the wrong decisions. Here are several forms of digital advertising proven to work well.
Facebook advertising: Facebook provides the perfect advertising platform for authors because it allows targeting very specific categories of people. The other advantage is that it’s easy to test. You can start with a budget as low as $5 and gradually increase your monetary (货币的) commitment if your return on investment is positive.
Amazon advertising: Amazon allows you to show ads about your book directly on other book pages and search result pages. Since their main US rollout in 2017, they’ve become the most effective advertising place for authors.
Bookbub advertising: Bookbub rolled out a self-serve ad platform in 2016, which they’ve greatly improved since. It’s a less competitive playing field than Facebook or Amazon, but it does have its features.
Discount/promotion advertising: If you’re running a discount or free promotion on one of your books, you can apply to have it advertised in the newsletters of platforms such as Freebooksy, Bargainbooksy, etc.
Other types of advertising include search advertising, Goodreads advertising, banner ads on websites, etc. These haven’t produced the same effective results for most authors yet, but they could be just as effective (or more) if you write in a certain field.
1. What is special about the Facebook advertising?| A．It is easy for authors to access. |
| B．It aims at saving money for readers. |
| C．It allows adjusting investment by profit. |
| D．It includes different categories of information. |
| A．Facebook. | B．Amazon. | C．Bookbub. | D．Freebooksy. |
| A．To get readers to buy more books. |
| B．To raise people’s reading awareness. |
| C．To offer authors advertising platforms. |
| D．To help publishers communicate with readers. |
The vast majority of areas and activities in the Kaibab National Forest are free to enjoy by the public. However, there are some fees for recreational (娱乐的) sites and activities such as campgrounds, cabin rentals and recreational vehicle facilities.
Annual Pass
It covers the pass owner and three accompanying adults at sites where per person entrance fees are charged. Good for one year from the month of purchase. $80 for one year.
Senior Pass
You must be 62 years of age or older to purchase. Passes are $20 for one year or $80 for a lifetime. An Interagency (跨部门的) Annual Pass can be used on many different federal lands across the nation.
Volunteer Pass
It is awarded to those individuals who volunteer 250 hours at one or more recreational sites managed by 5 federal agencies as a way to say “thank you”! The Volunteer Pass is valid (有效的) for 12 months from the month of issuance.
4th Graders
This free pass is available to 4th Graders, 4th Grade Teachers, home school and free-choice learners 10 years of age. Good from Sept. to Aug. of your 4th Grade school year.
Access Pass
People who are living with disabilities can request this $10 lifetime pass. It can be used at many different federal lands across the nation.
For detailed information on fees associated with any Kaibab National Forest recreational site or activity, please visit its website and locate the specific site or activity of interest.
1. How many people does an Annual Pass admit into Kaibab National Forest at most?| A．1. | B．2. | C．3. | D．4. |
| A．It’s free for old people. | B．It shows respect for labor. |
| C．It can be used for a lifetime. | D．It’s given as a reward to 4th Graders. |
| A．Annual Pass. | B．Senior Pass. | C．Access Pass. | D．4th Graders. |
3 . The ebike has gained increasing popularity among people, even the King being spotted riding one. According to the market research company Mintel, sales of the ebikes have almost become three times more than the past five years. While ebikes have become increasingly common, they are still undoubtedly expensive. You can pick up a perfectly sufficient push-bike for £300, but most ebikes cost nearly £2,000. Now, Cycling Electric, designed to help consumers choose an ebike, offers the following recommendations.
Best folding bike: Carbo Model X
Price: £2,799|Weight:13.3kg
Range: up to 34 miles
This is one of the most convenient bikes, from a little-known label. The lightweight Carbo X is the perfect example of convenience thanks to its carbon frame and belt drive, instead of a metal bike chain. This makes it lighter and less likely to get messy than an electric Brompton, with its more traditional, oil y chain.
Most fashionable: Temple Cycles Classic
Price: from £2,995|Weight: 19 kg
Range: up to 74 miles
This Bristol-based brand is known for its elegant push-bikes, which are hand-built in the city.This is its electric version. It’s a very smooth and functional option and not too heavy. Temples have fewer proprietary (品牌专卖的) parts and so are serviceable in any bike shop. Fashionable as they may be, the VanMoofs and the Cowboys can be a bit more complex to get back-up and service.
The money-no-object option: Riese & Müller Nevo4 GT Vario GX
Price: £5,380|Weight:28.4kg
Range: up to 93 miles
This is a prime example of the attention to de tail delivering a high-quality experience in functionality, comfort and practicality—if you can afford it. It is able to handle 25 kg of luggage in a pannier, powerful road lights and a beautifully smooth motor.
1. What is special about the Temples compared with other fashionable ebikes?| A．Their weight is much lighter. | B．They are more functional. |
| C．They are more comfortable. | D．Their service is more accessible. |
| A．Carbo Model X. | B．Riese & Müller Nevo4 GT Vario GX. |
| C．Temple Cycles Classic. | D．The VanMoofs and the Cowboys. |
| A．A feature story. | B．A consumer guide. |
| C．A market research report. | D．An official document. |
4 . The following are newly released devices all designed to help make your life more convenient, beautiful and vivid.
Tonal
$2,995 AT TONAL.COM
Tonal makes lifting and resistance training truly easy and accessible from your own home. It is great because I hate any sort of public weight training. Tonal has a remarkably easy user interface and gives data and feedback in a helpful manner. It also makes you feel great by keeping track of clear improvements.
Hisense 75” U800GR 8K ULED Roku TV
$1,800 AT BEST BUY
8k sounded like a luxury, but now that brands like Hisense, which focus on a more affordable end of the spectrum, have gotten some time with the tech, you can finally bring the deep color output and stunning detail into your living room. Calling it “affordable” may be a stretch, but compared to most 8k TV’s which all run over $5,000, it’s the most cost-efficient version of the tech we’ve got. It gets your money worth best.
VIVE Goggle
$499 AT VIVE.COM
Vive goggles will bring an extremely accessible and refreshing approach to the VR world. They are a pair of goggles not unlike something you’d wear to snowboard. They’re extremely lightweight with a lightning fast set — that’s connected with things like watching Netflix. It’s the calmest headset I’ve ever worn and uses cameras to let you control everything with just your hands. This one’s for the not-gamers.
Dyson Purifier Humidify+Cool Formaldehyde
$920 AT WALMART
For people who easily sneeze because of dog hair or something like that outside, Dyson has created a machine that saves them for time at home. This new purifier doubles as a humidifier, plus it has a cooling function, making it the end all be all for stuffy, hot, dry apartments.
1. Which device will get your money worth best?| A．Tonal. | B．Dyson Purifier Humidify+Cool Formaldehyde. |
| C．VIVE Flow. | D．Hisense 75” U 800 GR 8K ULED Roku TV. |
| A．They are user-friendly. |
| B．They help keep track of weight. |
| C．They appeal to gamers. |
| D．They are intended for who are allergic to dust. |
| A．A consumer review. | B．A magazine. |
| C．A novel. | D．A health report. |
5 . If you hate being cold but don’t want to raise your heating bill, then keep reading. Swedish engineer Mr. Oscar Karlsson has provided the perfect solution—a super heater called Hotix Pro.
What makes it so special?
This invention makes it more efficient for people worldwide to heat their homes at low cost. However, what’s really special about Hotix Pro is that it’s been made with the average consumers in mind. One of the amazing features it has is the programmable timer tailored to suit your needs. Also, the remote controller makes it super easy to stay cozy and adjust the temperature.
What do you love about Hotix Pro?
Quick Heating Speed: Little time is needed to warm up the room as long as you plug it in.
Portable (便携式的) & Lightweight: Easily carried from room to room.
Overheat Protection: Built with you and your family’s safety in mind.
Super Quiet: You won’t even hear it when it’s on, but you will definitely FEEL the difference.
How do you get a Hotix Pro?
You can order a Hotix Pro from the supplier’s website. It costs $126 originally but now is on special offer. Order now and you can get a 50% discount (only $52 each when you buy two).
5 Star Reviews★★★★★
This amazing little heater is perfect! It is small but works effectively to heat the room, saving on the precious fuel. This little heater has a timer and a fan with some safety features for customers’ peace of mind. Moreover, I’m a light sleeper extremely sensitive to noise, but with a Hotix Pro, I have perfect sleep at night.
—Sarah
1. What is the most special feature of Hotix Pro?| A．If uses much less energy. | B．It has a customer-centered design. |
| C．It operates in a lower noise level. | D．It heats a whole room quickly. |
| A．$252. | B．$115. | C．$126. | D．$104. |
| A．To show Hotix Pro’s high performance. | B．To prove Hotix Pro’s popularity. |
| C．To explain the design of Hotix Pro. | D．To convey Sarah’s amazement. |
内容包括：
1. 比赛主题：Voice Your Youth；
2. 观看时间和地点；
3. 观看要求。
注 意：1. 词数 100 左右；
2. 可适当增加细节，以使行文连贯。
Notice
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Student Union
7 . Join our Sail Design Competition and Help Us
Clean Ocean Sailing is a voluntary organization whose aim is to clean our coasts and raise awareness about ocean plastic pollution. They have repaired their sailing boat, Annette, to carry out their important mission and she needs a new sail and your help. This new sail will propel (驱动) her over thousands of miles for the next 10 to 15 years. We’re calling on artists with a vision for happy, healthy oceans to submit sail designs for the Clean Ocean Sailing team.
Design Specifications
● Submit a sail design that reimagines a more sustainable future and an ocean free from plastic pollutants. The background color of the sail will be black. The bigger your design, the better it will be! As the sail will only be seen from far away, small details won’t be seen.
● Make sure that there aren’t any important details on the borders of your design.
● This competition is open for anyone to enter — any age and any design capabilities! We are more than happy for designs to be drawn on an A4 piece of paper — just scan and send!
● If the winning design is hand drawn on paper, we will work with you and a designer to create a digitized version of your artwork!
How to enter
Please tag @stroodles straws and @cleanoceansailing, and use #MakeASplash so we can see and share your work! Please submit your artwork by June 30th, 2023, 23:59.
The Prize
A nice box worth £100+ and your design on the sail for 10+ years!
1. What does the Sail Design Competition aim to do?| A．Call on artists to design a sail. | B．Seek volunteers to clean the coasts. |
| C．Hire artists for the Clean Ocean Sailing team. | D．Find someone to repair Annette and other boats. |
| A．Participants must be over 18 years old. | B．Black should be used for the background. |
| C．A digitized version of the artwork is unaccepted. | D．Details should be added on the borders of the design. |
| A．Share his design with others. | B．Pay £100 to enter the competition. |
| C．Submit his artwork after June 30th, 2023. | D．Use #MakeASplash to get his design seen. |
| A．From his phone. | B．From newspapers. | C．From TV news stations. |
9 . Need an airport transfer (换乘) taxi in New Malden? Call New Malden Airport Transfers now to enjoy the New Malden taxi service. We are best known as the specialists in London’s airport transfers. We serve all airports of London with our professional airport transfer service.
Find Trouble-free Taxi Service at Your Fingertips
Whether you are new to this city or just want to explore or reach your particular destination in time, hire New Malden cars to save your time. It doesn’t matter whether your flight is late or on time, our taxis in the New Malden Airport Transfers team will be there waiting for you.
New Malden Taxis Hold Many Benefits
We have been serving for a long time in the same field, and known for introducing reliable, friendly and personal New Malden taxi service to our customers.
We offer a competitive price for airport transfers and are favored by users because of our speedy, cost-effective, efficient and timely service. Our New Malden taxi service is open 24 hours a day, 365 days a year, so you may call us whenever you want.
Our drivers are highly trained and they can guarantee you a first-class journey.
Get Ready to Have an Amazing Experience
Do let us know about your taxi-related requirements for the best service. Our expert in the New Malden Airport Transfers team is online to answer questions in case you have any. Visit the official site to get more information.
1. What is New Malden Airport Transfers probably?| A．A taxi producer. | B．Airport luggage delivery service. |
| C．A transfer station. | D．A taxi company. |
| A．It charges the lowest price. | B．It can only be booked online. |
| C．It is available around the clock. | D．It can be enjoyed all over London. |
| A．To advertise the New Malden taxi service. | B．To introduce the benefits of different taxis. |
| C．To attract visitors to tour around New Malden. | D．To stress the necessity of airport transfer service. |
10 . Sometimes, we need a little help and get back to a state of mindfulness when it comes to taking care of our physical and mental health. Wellness vacations are on the rise.
■ Ketanga Fitness When: April 6—10 Where: Phoenix, Arizona
What: Sweat it out surrounded by the red rocks of Arizona’s desert. P. E. Club owner Nedra Lopez leads a mixture of high and low intensity workouts in the mornings and evenings. During breaks, guests will have plenty of time to explore the desert. After your last workout class, you can hit the town for dinner and drinks.
■Rksolid Retreat (静修) When: April 15—22 Where: Oahu, Hawaii
What: What better excuses to relax yourself in Hawaii than a retreat led by Barry’s Bootcamp star Rebecca Kennedy? During your week-long journey to Oahu, you’ll surf, climb waterfalls, and hike the Stairway to Heaven trail. In between all those workouts, Kennedy creates a special stretch and recovery class so you won’t skip a beat next day.
■ Wellness Immersion (沉浸) When: August Where: Amanbagh, India
What: The Amanbagh hotel offers 4—21 day programs focusing on immersion courses that focus on relieving stress from people’s body. Activities include hikes overlooking beautiful gorges, yoga and meditation sessions, and meals made with organic, locally harvested produce.
■Mile High Run Club When: August 18—28 Where: Reykjavik, Iceland
What: After landing in Reykjavik, runners can work towards their best time in the annual marathon, half marathon, or 10K. After a race, you’ll relax your muscles in the geothermal Blue Lagoon spa and hit the ground running again with guided runs through Thorsmark National Park. Do we even have to mention Saltarello’s crazy glacier views?
1. Which vacation will you choose if you want to visit desert?| A．Ketanga Fitness. | B．Rksolid Retreat. |
| C．Wellness Immersion. | D．Mile High Run Club. |
| A．Men are the target vacationers. |
| B．They are available all year round. |
| C．Courses and classes are arranged during them. |
| D．They are combinations of wellness and scenery. |
| A．To promote marathon events. |
| B．To advertise some P. E. clubs. |
| C．To introduce some wellness vacations. |
| D．To attract more tourists to come to America. |
