1 . Adding to the achievements of a remarkable year, Taylor Swift has been named Time magazine’s Person of the Year for 2023.

Already a superstar before 2023, Swift’s career has reached new heights thanks to the beginning of her Eras Tour that brought her 3.5-hour performance to 66 shows in 23 cities across North America, Argentina and Brazil. Promoted by her tour, Swift has been named the most-streamed female artist in the history of Spotify and Apple Music. According to Billboard, the tour made about $900 million (about 6.4 billion yuan) in 2023. In addition, the tour’s movie Taylor Swift: The Eras Tour became the biggest concert movie of all time, taking more than $250

As she was declare a billionaire by Bloomberg in November, a hidden “Taylor Swift economy” also promoted sales for business owners across the US. From soaps to a cruise inspired by her different “eras”, interest in Swift-related products went way up.

Apart from her financial contributions, Swift made a significant cultural impact by taking back control of her music. In 2019, her old record label, Big Machine, sold the master tapes of her first six albums (专辑) to Scoot er Braun. The sale meant that she didn’t have the rights to the albums. In response to this, Swift began re-recording her first six albums, tagging (加标签于) them “Taylor’s Version”. This move stressed her belief that artists deserve to own their work. “It’s all in how you deal with loss,” she told Time. “I respond to extreme pain by resisting.”

Heading into 2024, Swift will start the Eras Tour again in Japan and Australia. As USA Today noted, “Her current top has been a long time coming, but it may also be just beginning.”