Based on the     1    (心理学) behind creating a desire to buy, advertisers have developed ways of persuading people into     2    (购买) their products or services. A common technique to make an impact is to create a     3    (难忘的)     4    (口号).     5    (口号) use simple but impressive language to make us remember the product or service being advertised. Some of these slogans may also appeal to (迎合) our emotions. For example, a slogan may connect a fine china     6    (茶壶) it aims to promote with our pride in having good taste. You will hear a variety of slogans any time you watch TV. Think about your favourite one. What makes it special? And what message does it try to     7    (被传达)? A slogan which communicates an idea effectively can    8    (使增长) sales and even becomes part of popular culture. That is the power of memorable slogans.

Another technique advertisers often employ is to link their company or product to a “    9    (品牌)    10    (大使)”-a famous actor, a sports star, or even a fictional character. Think of a popular fast-food restaurant. Does it have a     11    (品牌大使)? Is the     12    (品牌大使) popular among potential customers? The more we like the brand ambassador, the more we will be attracted to buy the product.

Besides such ethical concerns, the legal situations the autonomous vehicle industry is likely to be confronted with have     1     heated debates. In this emerging industry, manufacturing and programming standards are not yet     2    . Moreover, the quality and safety of the technology used in self-driving cars is still being challenged. This could lead to extraordinary cases like who should be held     3     when self-driving cars are involved in accidents — should it be the driver, the software programmer or the manufacturer? Manufacturing and programming standards first have to be agreed upon to make it possible for law courts to decide who is at fault when things go wrong. As     4     in autonomous vehicle design and technology are in progress, the final agreement on laws and regulations     5     this industry remains to be seen.

Our comfort foods are highly     1    . They vary from person to person, depending on our own unique experiences that have     2     our lives. If we grow up eating certain foods in our family, then those foods tend to be linked with positive     3    . For example, we often connect chicken soup with a happy childhood and its     4     becomes tied up with the feeling of being taken care of. When we eat it again, we     5     memories of a time when we were loved and looked after, and this cheers us up.

With the quick spread of COVID-19, more and more people around us are tested p    1    and people grow more and more     2    (焦虑). Here are some effective measures to p    3    you from being infected(感染)with the virus.

First, wear masks wherever you go, though it is not c    4    for you to perform daily routine. Second, m     5    distance from others. It is of extreme importance to avoid direct c    6    with those who have fever, cough or other COVID-19 symptoms(症状). Third, eat properly to ensure you have enough     7    (营养). If you have to eat outside, bringing food from home is     8    (推荐). Last but not least, we should a    9    importance to rest and exercise, which can help you     10    (恢复)sooner if you should fall ill.

Image waking up one morning    1     the option of staying in bed and     2     a button to send a robot to do all the work for you. How cool that would be! It may seem like building    3    in the air, but given the rate at     4     artificial intelligence, or AI, is being developed, in the future such dreams may actually come    5    .

Advertising has become part of modern life. In short, it refers to the activity of     1     a product of service. In other words, it tries to persuade people to buy a product or service. The history of     2     has always been closely linked with that of the mass media. As media channels have grown in number and type,     3     have advertisements. Because the mass media reaches so many people, it is a perfect vehicle for advertisers. In addition to    4     people aware of a product or service, a successful advertisement will also create a desire to buy, thus boosting business. Based on the psychology behind creating a desire to buy, advertisers have developed ways of persuading people into purchasing their products or services. A common technique to make an impact is to create a memorable    5    .