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短文填空-根据提示/语境补全短文 | 适中(0.65) |
名校
文章大意:这是一篇说明文。文章介绍了一些用在广告中的技巧,如标语和品牌大使,以及这些广告所带来的效果。
1 . 根据汉语提示补全短文。

Based on the     1    (心理学) behind creating a desire to buy, advertisers have developed ways of persuading people into     2    (购买) their products or services. A common technique to make an impact is to create a     3    (难忘的)     4    (口号).     5    (口号) use simple but impressive language to make us remember the product or service being advertised. Some of these slogans may also appeal to (迎合) our emotions. For example, a slogan may connect a fine china     6    (茶壶) it aims to promote with our pride in having good taste. You will hear a variety of slogans any time you watch TV. Think about your favourite one. What makes it special? And what message does it try to     7    (被传达)? A slogan which communicates an idea effectively can    8    (使增长) sales and even becomes part of popular culture. That is the power of memorable slogans.

Another technique advertisers often employ is to link their company or product to a “    9    (品牌)    10    (大使)”-a famous actor, a sports star, or even a fictional character. Think of a popular fast-food restaurant. Does it have a     11    (品牌大使)? Is the     12    (品牌大使) popular among potential customers? The more we like the brand ambassador, the more we will be attracted to buy the product.

2024-01-11更新 | 11次组卷 | 1卷引用:Unit 1 单元复习卷-2021-2022学年高二英语牛津译林版(2020)选择性必修第二册
短文填空-根据课文内容填空 | 适中(0.65) |
文章大意:这是一篇说明文。除了面临一些伦理问题,自动驾驶汽车行业可能面临的法律状况也引发了激烈的争论。文章对此进行了介绍。
2 . 课本原文填空。

Besides such ethical concerns, the legal situations the autonomous vehicle industry is likely to be confronted with have     1     heated debates. In this emerging industry, manufacturing and programming standards are not yet     2    . Moreover, the quality and safety of the technology used in self-driving cars is still being challenged. This could lead to extraordinary cases like who should be held     3     when self-driving cars are involved in accidents — should it be the driver, the software programmer or the manufacturer? Manufacturing and programming standards first have to be agreed upon to make it possible for law courts to decide who is at fault when things go wrong. As     4     in autonomous vehicle design and technology are in progress, the final agreement on laws and regulations     5     this industry remains to be seen.

短文填空-根据课文内容填空 | 适中(0.65) |
文章大意:这是一篇说明文。人们在成长中食用的某种食物常常和积极的情绪有关,因此当我们再次吃它的时候,我们就会回忆起一段被爱和被照顾的时光,这让我们高兴起来。
3 . 用本学期所学语段中的原词填空。

Our comfort foods are highly     1    . They vary from person to person, depending on our own unique experiences that have     2     our lives. If we grow up eating certain foods in our family, then those foods tend to be linked with positive     3    . For example, we often connect chicken soup with a happy childhood and its     4     becomes tied up with the feeling of being taken care of. When we eat it again, we     5     memories of a time when we were loved and looked after, and this cheers us up.

短文填空-根据提示/语境补全短文 | 较易(0.85) |
名校
文章大意:本文是一篇说明文。介绍了新冠肺炎疫情期间,一些保护你不被病毒感染的有效措施。
4 . 阅读下面短文, 根据首字母或中文提示写出空缺处各单词的正确形式。每空一词。

With the quick spread of COVID-19, more and more people around us are tested p    1    and people grow more and more     2    (焦虑). Here are some effective measures to p    3    you from being infected(感染)with the virus.

First, wear masks wherever you go, though it is not c    4    for you to perform daily routine. Second, m     5    distance from others. It is of extreme importance to avoid direct c    6    with those who have fever, cough or other COVID-19 symptoms(症状). Third, eat properly to ensure you have enough     7    (营养). If you have to eat outside, bringing food from home is     8    (推荐). Last but not least, we should a    9    importance to rest and exercise, which can help you     10    (恢复)sooner if you should fall ill.

短文填空-根据课文内容填空 | 适中(0.65) |
名校
文章大意:这是一篇说明文。文章讲述人工智能未来的发展。
5 . 课文基本知识运用

Image waking up one morning    1     the option of staying in bed and     2     a button to send a robot to do all the work for you. How cool that would be! It may seem like building    3    in the air, but given the rate at     4     artificial intelligence, or AI, is being developed, in the future such dreams may actually come    5    .

短文填空-根据课文内容填空 | 较易(0.85) |
文章大意:这是一篇说明文。文章讲述了什么是广告,它是如何说服消费者购买的。
6 . 课文原词填空

Advertising has become part of modern life. In short, it refers to the activity of     1     a product of service. In other words, it tries to persuade people to buy a product or service. The history of     2     has always been closely linked with that of the mass media. As media channels have grown in number and type,     3     have advertisements. Because the mass media reaches so many people, it is a perfect vehicle for advertisers. In addition to    4     people aware of a product or service, a successful advertisement will also create a desire to buy, thus boosting business. Based on the psychology behind creating a desire to buy, advertisers have developed ways of persuading people into purchasing their products or services. A common technique to make an impact is to create a memorable    5    .

文章大意:这是一篇说明文。文章介绍了一个短语“同屋檐下的陌生人”,讲述了父母和青少年之间难以处理的关系,并给处理好关系提供了建议。
7 . 短文填空

“Strangers under the same roof” is often used to describe the     1    (关系) between parents and teenagers. Heated     2    (争吵) and cold silences are very common in most families with teenagers. There two reasons which c    3     to (导致) the phenomenon are the changes of teenagers both physically and m    4    . And it is quite challenging for both sides to undergo the period. In fact, teenagers’     5    (eager) for love and support from their parents as well as their longing to acquire     6    (独立) makes it a     7    (难事) for their parents to deal with their teenage children. F    8    (幸运的是), communicating r    9     and honestly will help relieve the tension between parents and teenage children. If necessary, asking for     10    (专业的) proposals from psychologists is a better choice.

短文填空-根据课文内容填空 | 适中(0.65) |
文章大意:本篇是一篇说明文。文章介绍了食物对远离祖国人们的幸福感和归属感的重要性。
8 . 课本原文填空。

The feeling of happiness and sense of     1     can become particularly important for people     2     move away from their home country.    3     to some experts, there are some     4     of culture that people will lose right away, but with food, there are more opportunities to     5     to memory, family and place.

短文填空-根据课文内容填空 | 适中(0.65) |
9 . 课本原文填空。

She pointed out that it is important to have a healthy balanced     1     since teenagers are still growing and their bodies need a lot of nutrition to     2     well. If they do not take in enough food, they may feel weak and get ill easily. She added, "What's more, they should keep     3     hours and get plenty of exercise to stay     4     and fit. We strongly encourage all teenagers to follow these lifestyle tips, because living well is the safest and most     5     way to get into     6    ."

2022-01-21更新 | 56次组卷 | 4卷引用:江苏省徐州市沛县树恩中学2021-2022学年高一上学期第二次学情调研英语试卷
短文填空-根据提示/语境补全短文 | 较难(0.4) |
10 . 用本学期所学语段中的原词填空。

Whenever 1 feel lonely, I have a secret recipe that never fails: rice, milk and sugar, cooked low and slow. No matter how bad my mood is, that perfect combination is always enough to lift my spirits. Sometimes the smell alone can do the trick, not to mentionthe lovely     1     flavor, which works like a time machine immediately    2     me back to my sunny childhood. With pleasure, I remember the lazy Sunday afternoons I used to spend in the warmth of my grandma's flat, listening to her wonderfu tories and     3     eating bowl after bowl of her delicious rice pudding.I take my time over every     4     gently rolling the silky dessert around my mouth and enjoying the perfect     5     of rice and milk. Before I know it, I'm happy again.

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