1 . 根据汉语提示补全短文。

Based on the     1    (心理学) behind creating a desire to buy, advertisers have developed ways of persuading people into     2    (购买) their products or services. A common technique to make an impact is to create a     3    (难忘的)     4    (口号).     5    (口号) use simple but impressive language to make us remember the product or service being advertised. Some of these slogans may also appeal to (迎合) our emotions. For example, a slogan may connect a fine china     6    (茶壶) it aims to promote with our pride in having good taste. You will hear a variety of slogans any time you watch TV. Think about your favourite one. What makes it special? And what message does it try to     7    (被传达)? A slogan which communicates an idea effectively can    8    (使增长) sales and even becomes part of popular culture. That is the power of memorable slogans.

Another technique advertisers often employ is to link their company or product to a “    9    (品牌)    10    (大使)”-a famous actor, a sports star, or even a fictional character. Think of a popular fast-food restaurant. Does it have a     11    (品牌大使)? Is the     12    (品牌大使) popular among potential customers? The more we like the brand ambassador, the more we will be attracted to buy the product.

2 . 单词拼写（根据补充阅读材料“奥运文化”原文填空）

The festival was from the first under the charge of the Eleians. But so liberal a policy did this nation adopt and pursue that people from neighboring states were glad to send competitors. Rapidly the custom of resorting to the games spread to more     1    (遥远的，远处的) states. From an Eleian event, the festival finally became Panhellenic. The Athenians and Thebans at a very early date achieved splendid victories in these games. The Theban Pagondas was crowned victor in the four- horse chariot race in the 25th Olympiad, when for the first time this was a feature of the festival. Thus one state after another turned its     2    (注意，注意力) to the venerable celebration, and if it happened that a citizen of one state was crowned victor in a contest, interest in the games was sure to be increased in that locality.

Even in the absence of positive evidence it would be contrary to reason to suppose that the games were originally established as they existed at the time of Pindar. In fact, the different features were added successively. According to a fairly reliable tradition, there was originally and for 12 following Olympiads only one contest: a foot race     3     of (由……组成) a single lap of a stadium of 200 yards. Boxing and the chariot race are said to have been added in the 23rd Olympiad. Thus the games grew more elaborate, and the time over which they extended was increased from a     4    (仅有一个的，单个的) day to five or six.

The festival was conducted by judges elected by the people of Elis a year beforehand. The number of these judges was about ten; they were expected to give close attention to their duties. Thirty days before the festival, candidates for the various contests presented themselves before the judges for examination. The names of those who were able to     5     (使……满意，满足) the judges were placed on a white board which was exposed to view at Olympia.

3 . 课文填空

Because the mass media     1     so many people, it is a perfect     2     for advertisers. If an advertisement is placed on a popular website or on TV at peak times, a huge number of people will know about the product or service it is advertising. In     3     to making people aware of a product or service, a successful advertisement will also create a desire to buy, thus     4     business. That is why when a company wants to promote a product or service, it often launches a mass media advertising     5    .

    6    , such warnings demand our attention. We need to make sure that we will not fall     7     to AI. We may still think it would be     8     to relax all day and allow     9     machines to do all the work for us — but perhaps we should not be too     10     and rather be careful what we wish for!

4 . 课文原词填空

The first    1     of friendship is the peace that comes from sharing with friends our joy, sadness, success and failure. Here, friendship has a    2     advantage - happiness takes    3     a greater meaning and a trouble shared becomes a trouble halved!     4    , this kind of openness results    5     a close friendship. With true friends, we feel free to share our joy and sadness in full measure. We know that our friends will both respect our feeling and    6     these moments of closeness. Indeed, the human heart depends on such opportunities for comfort and protection.

5 . 阅读下面短文, 根据首字母或中文提示写出空缺处各单词的正确形式。每空一词。

With the quick spread of COVID-19, more and more people around us are tested p    1    and people grow more and more     2    (焦虑). Here are some effective measures to p    3    you from being infected(感染)with the virus.

First, wear masks wherever you go, though it is not c    4    for you to perform daily routine. Second, m     5    distance from others. It is of extreme importance to avoid direct c    6    with those who have fever, cough or other COVID-19 symptoms(症状). Third, eat properly to ensure you have enough     7    (营养). If you have to eat outside, bringing food from home is     8    (推荐). Last but not least, we should a    9    importance to rest and exercise, which can help you     10    (恢复)sooner if you should fall ill.

6 . 课文基本知识运用

Image waking up one morning    1     the option of staying in bed and     2     a button to send a robot to do all the work for you. How cool that would be! It may seem like building    3    in the air, but given the rate at     4     artificial intelligence, or AI, is being developed, in the future such dreams may actually come    5    .

7 . 原文填空

The history of advertising has always been closely     1    with that of the mass media. From the ancient simple advertisements painted on outdoor signs to the colourful,     2    ones in smartphone apps, advertising and the mass media have developed hand    3    hand. As media    4    have grown in number and type,    5    have advertisements.

8 . 课文原词填空

Advertising has become part of modern life. In short, it refers to the activity of     1     a product of service. In other words, it tries to persuade people to buy a product or service. The history of     2     has always been closely linked with that of the mass media. As media channels have grown in number and type,     3     have advertisements. Because the mass media reaches so many people, it is a perfect vehicle for advertisers. In addition to    4     people aware of a product or service, a successful advertisement will also create a desire to buy, thus boosting business. Based on the psychology behind creating a desire to buy, advertisers have developed ways of persuading people into purchasing their products or services. A common technique to make an impact is to create a memorable    5    .

9 . 短文填空

“Strangers under the same roof” is often used to describe the     1    (关系) between parents and teenagers. Heated     2    (争吵) and cold silences are very common in most families with teenagers. There two reasons which c    3     to (导致) the phenomenon are the changes of teenagers both physically and m    4    . And it is quite challenging for both sides to undergo the period. In fact, teenagers’     5    (eager) for love and support from their parents as well as their longing to acquire     6    (独立) makes it a     7    (难事) for their parents to deal with their teenage children. F    8    (幸运的是), communicating r    9     and honestly will help relieve the tension between parents and teenage children. If necessary, asking for     10    (专业的) proposals from psychologists is a better choice.

10 . 课本原文填空。

Given his personal experiences and the historical background, it is only natural to see that the     1     of Li Bai’s poems are characterized by the romantic style. Even the most uninformed reader would not fail to be impressed by the poet’s rich imagination. The moon and stars in the sky, the natural landscape and the figures in legends all become a vehicle for his imagination.     2     impressive is Li Bai’s free expression of strong feelings, which breathes     3     into the lifeless objects he describes, and which     4     him from other landscape poets. These features are     5     from Li Bai’s wide use of exaggeration, metaphor and other artistic techniques.