For brands to succeed, they must grasp and adapt to evolving consumer taste. Over the past decade, China     1    (witness) a shift in consumer behavior marked by the rise of guochao, a trend emphasizing nationalistic branding. Chinese consumers displayed a strong     2    (prefer) for locally-made products. Therefore, it’s crucial for brands to genuinely comprehend and honor local customs, traditions, and values. While integrating Chinese elements into marketing strategies can be effective, it should be handled thoughtfully     3    (avoid) cultural insensitivity.

Li-ion batteries store a lot of energy in a small amount of space. When that energy is released in an uncontrolled manner, it generates heat,     1     can transform certain internal battery components into burnable gases. Consumers should purchase batteries that are only listed by a nationally     2     (recognize) testing laboratory and stop using the device if the battery shows signs of damage, such as an unusual smell, excessive heat, popping sounds or change in color. Among all the places to charge these devices,     3     (safe) one is outdoors away from any structure and not in direct sunlight.

A parent’s nightmare turned to relief in Florida as policemen swiftly rescued a missing five-year-old girl with autism. The local police launched a desperate search,     1     (use) air and ground efforts. Thermal imaging (热成像)    2     (lead) to the discovery of her in a swampy area. A body-worn camera captured the heroic moment of her rescue.     3     policemen’s quick response, she was found unharmed. The public praised the team’s efficiency in turning     4     could have been a tragedy into a heartwarming reunion.

Unfortunately, in 1995 disaster     1     (strike) Reeve. While horseback riding, he was thrown     2     his horse and broke his neck. His injuries were so severe that he had no     3     (move) or feeling in his body at all and even needed a machine to help him breathe. He wished that he was dead and even thought of ending his life. He fell into a depression     4     lasted for many months. It was only due to the ongoing support of his wife, parents and friends that he eventually found the will to live again.

The Terracotta Army (兵马俑) was found in 1974 near Xi’an. It is formed of more than 8,000 sculptures, which     1     (bury) alongside the emperor Qin Shi Huang more than 2,200 years ago. Now, researchers have recreated the shoes of one soldier and analysis of them     2     (suggest) that shoes worn by the terracotta sculptures were surprisingly flexible and slip resistant. If the recreated shoes     3     (true) reflect the real ones, they can help build a better picture of     4     Qin dynasty soldiers wore and how this might have aided them in battles.

Harbin,    1     (know) for its ice and snow festivals, became very popular last winter. An increasing number of tourists rushed to the “Ice City of China” to experience the best of ice and snow culture. Besides the frosty delights, the city still has much more     2     (offer) all year around, including its traditional European-style architecture, unique cuisine and cultural events. The city’s individual attractions make     3     a must-see spot no matter the weather.

Zhao Chuang is a science artist working in Beijing,    1     job bridges science and art by painting and sculpturing ancient extinct species. Zhao reproduces each element described in papers on the history of life in an artistic way, and the     2     (blank) in scientific research are filled by his logic and imagination. His painting of a prehistoric flying animal became the cover of important scientific journal Nature in 2006, a highlight in his career     3     a science artist.

YOLO, directed by Jia Ling, was the highest-grossing film in China over the Lunar New Year.    1     (adapt) from the 2014 Japanese movie 100 Yan Love, YOLO centers on the transformation of Le Ying. Le is an jobless woman     2     her 30s still living with her parents whose life transforms after meeting a boxing coach that changes her life. The spirit of YOLO, with the title meaning “you only live once”,     3     (carry) a universal message — self-love and self-esteem (自尊), which forms the groundwork for the film to bridge cultural gaps and attract a global audience.

The use of avatars has caused a few concerns. Some users worry that they are spending so much time in virtual worlds     1     they are becoming afraid of meeting people in the real world. The use of several avatars can also be a risk, as people can use avatars to cheat others online.    2    , other users view avatars in a more positive light. They look forward to a time when their avatar will act like a real person and travel around bigger,    3    (exciting) virtual worlds.

Most students feel their IQ is what determines how well they are going to do in life, but new research suggests that EQ is a better way for achieving success. Professor Salovey says it is IQ that gets you     1    (employ) but it is EQ that gets promoted. He may be right. Students with high IQs sometimes end up     2     (fail) exams and this may be due to a low EQ. The association between IQ and EQ is interesting. Those with low EQs may find it harder     3     (adjust) in life and in their careers.