1 . What is SEO and Types of SEO in digital marketing?

SEO stands for Search Engine Optimization (优化), which is the process of improving the visibility (能见度) and ranking of a website or web page in the search engine results pages (SERPs). It involves optimizing various on-page and off-page factors that affect a website’s search engine ranking, with the goal of driving organic traffic to the site.     1    :

On-page SEO. It refers to the optimization of individual web pages to improve their ranking and visibility in search engines. It involves optimizing various elements of the page such as title tags, meta descriptions, header tags, content, and internal linking to make the page more relevant and user-friendly.

Off-page SEO.     2    . This includes link building, social media marketing, influencer outreach, and brand building. The goal of off-page SEO is to build the website’s authority and credibility in the eyes of search engines.

    3    . It refers to the optimization of a website’s technical aspects to improve its search engine ranking. This includes optimizing site speed, mobile responsiveness (响应能力), site architecture, schema markup, and more. Technical SEO is important for ensuring that search engines can index the website’s pages properly.

All three types of SEO are important for a comprehensive SEO strategy that can help improve a website’s search engine ranking and drive more organic traffic to the site.

3 . The novel coronavirus is a horrible virus that has caused many deaths, so we must take it seriously.    1     If you do as the follows, you can protect yourself from the infection of the virus and protect your family and other people around as well.

Firstly, never go to the crowded places.    2    When going out, we must wear a surgical mask.

Secondly, wash our hands often and correctly with soap and running water for at least 15 seconds before eating and keep the shared places always having fresh air.

Last but not least, exercise regularly while staying at home.    3    .

I believe with the efforts of the people, we’re sure to win the battle.

4 . How to Spread Awareness About Climate Change

Climate change is one of the biggest problems we’re facing on our planet. Even though some people aren’t aware of how seriously it affects the world, there are a lot of things you can do to keep them informed.

Share news on social media.     1    . Look online for videos, news articles, and recent research about climate change from sources you trust, such as the EPA, the NOAA, or NASA. Post the links on your Facebook, Twitter, or Instagram feeds and encourage other people to share them as well.

    2    . Talk about the visible impacts if someone doesn’t see the big picture. Some people might not notice the effects of climate change and don’t understand how severe of a problem it is. Discuss the changes that have happened in your community due to climate change so they have a better idea of the problems.

Create art relating to climate change. Show the effects and images of climate change through your work. Art inspires so many people, so it might be a good way to show your concerns about climate change.

Then, you should keep in mind that climate change is the phenomenon of changing weather patterns in the world.     3    , and avoid politically biased or commercially-biased media.