A. present B. features C. concerned D. reportedly E. commercial F. stretches G. overwhelming H. exceptionally I. routinely J. spared K. broadcasts |
Modern media is awash in advertising clutter(杂乱), and who’s to blame? Modern audiences that hate conventional full-length and full-size ads.
Today’s consumers don’t like to pay for content, which ought to create a rich environment for advertisers. Yet these same consumers are prone to click or turn away when a conventional ad appears. The result is ad clutter.
YouTube
Advertisers integrate plugs(推销) into content to frustrate digital video recorders, which allow viewers to watch programs on a delay and skip regular commercials. If you watch regional telecasts of baseball games, the commercial clutter is so
According to the showbiz paper Variety, several streaming services are about to introduce a new twist: commercials that start running whenever a viewer pauses a program. Hulu intends to launch such ads this year. AT&T’s DirecTV and U-verse units will
There’s a lot at stake. According to Variety, National Football League(NFL) TV broadcasts generate an estimated $4.35 billion in ad revenue during the 17-week regular season. NFL
Interestingly, with no “screen” to work with, radio is one medium that has tried for some time to buck the trend. Many commercial stations trade clutter for clusters--that is, a solid block of commercials running five minutes or more, followed by lengthy commercial-free
But wherever a screen is involved, or a printed page, ad clutter is
But getting limitless content without paying while also being
In an age of rapidly growing urbanization, rooftop farming has emerged as a sustainable response
Rooftop farming, also
As urban populations continue to grow, rooftop farming fosters community engagement
A. stem B. dot C. attributable D. exceeded E. overlook F. exposed G. drainage H. emerging I. sinking J. access K. established |
The Mega-City Environment
Mega-cities suffer from a catalog of environmental ills. A World Health Organization(WHO)/United Nations Environment Program(UNEP)study found that seven of the cities-Mexico City, Beijing, Cairo, Jakarta, Los Angeles, Sao Paulo and Moscow-had three or more pollutants that
According to the World Resources Institute, “Millions of children living in the world’s largest cities, particularly in developing countries, are
Almost all of the mega-cities face major fresh water challenges. Johannesburg, South Africa, is forced to draw water from highlands 370 miles away. In Bangkok, saltwater is invading aquifers(地下蓄水层). Mexico City has a serious
More than a billion people, 20 percent of the world’s population, live without regular
Mega-city residents, crowded into unsanitary slums, are also subject to serious disease outbreaks. Lima, Peru(with population estimated at 9.4 million by 2015)suffered a cholera outbreak in the late 1990s partly because, as the New York Times reported, ”rural people new to Lima...live in houses without running water and use the outhouses(屋外厕所)that
It’s worth looking at some of these
A. addressing B. adoption C. attend D. budgeting E. cautions F. correspond G. extended H. hesitancy I. packages J. regardless K. rigid |
Top work-life balance benefits for 2023
“Flexibility is the gold standard of work-life balance benefits,” says Jonathan Pas, health care leader at consulting firm Mercer.
It’s no surprise then that two years after the pandemic forced most office workers to perform their jobs remotely. 78% of employers say they’ll allow employees to continue doing so regularly in 2023, according to a Mercer survey. But there’s still some
Pas
Other benefits requiring a broader organizational buy-in are sabbaticals(公休假) and unlimited vacation days. Both benefits encourage employees to pursue interests outside of work with
Instead, they prefer to find new ways to give employees more money, with the rise of employer-funded lifestyle accounts, which are often reserved for big-ticket items that might otherwise require some
But perhaps the most telling statistic about the importance of
A. adapt B. challenging C. points D. infection E. vulnerable F. optimistic G. transmissible H. restrictions I. lessened J. impact K. moderate |
When Will Life Return to Normal?
If 2020 felt hellish, be warned that we aren’t out of the fire yet, even if we are moving in the right direction. Welcome to 2021, aka purgatory.
There is little doubt that vaccines hold the key to ending the pandemic. A recent modeling study predicted that vaccinating just 40 per cent of US adults over the course of 2021 would reduce the coronavirus
But all this is still some way off. In the meantime, we will have to
In the northern hemisphere, he says, the most likely scenario is a third wave of covid-19 in the new year, requiring further lockdowns and
Tim Spector at King’s College London, who leads the Covid-9 Symptom Study in the UK, also predicts a third wave. But if lots of healthcare workers and
The upsides of ever-widening vaccination will kick in around April. He said, “I’m
There are still many things we don’t understand about this virus, however, and we may well be in for some surprises in the coming year that throw that trajectory(轨)off course. As this magazine went to press, for example, there was widespread speculation about the
In Australia, the goal will be to keep the virus from resurging as the summer fades into autumn, says epidemiologist Catherine Bennett at Deakin University in Melbourne. A recent outbreak in Sydney has led to new restrictions.
A. address B. challenges C. imaging D. monitor E. navigate F. operations G. respond H. setting I. short J. successive K. worth |
Satellites Can Help Us Fight Climate Change
At the beginning of 2021, President Joe Biden exclaimed that “science is back” as we continued our efforts to
Recently the Interior Department’s U.S. Geological Survey assumed
I attended the historic launch of Landsat 9 in California. It was nothing
All around the globe, scientists are using Landsat and other imagery to interpret what is happening on Earth today and to compare it with the 50 years’
This science-based program and those like it across federal agencies are powerful tools in our efforts to responsibly manage our resources. Their prioritization helps to demonstrate the Biden-Harris administration’s commitment to lead with science. So, too, the resources provided through the president’s Bipartisan Infrastructure Law and Inflation Reduction Act will be key to the development of longer-term sustainability measures as we
Landsat NEXT is the upcoming mission we will develop with NASA to power better science and decision-making for the next 50 years. Science is indeed
A. objected B. choices C. inequality D. combination E. paid F. respond G. personality H. fade I. reduce J. inherited K. environmental |
What makes us happy?
You probably know the type of personality in some people: they seem to be hopeful in almost everything. Are they simply born happy? Is it the product of their environment? Or does it come from their life decisions?
If you are familiar with genetics research, you will have guessed that it is a
To put this in context, the heritability of IQ is thought to be around 80%, so
Interestingly, many important life
Parenthood is even more complex. For decades, social scientists have found that people with children at home are significantly less happy than those without. More recent research, however, suggests that there are important regional differences.
Analyses show that these differences can be almost completely explained by variations in
Our life satisfaction, then, is shaped by our genes, health, economic prospects, relationships and the culture around us. While many of these things may be beyond your control, there is now good evidence that certain psychological strategies will help you to
apply for, fall apart, other than, rather than, sweep away, take control of, work out |
2. How many jobs had you
3. Things have been running a lot more smoothly ever since Sarah
4.
5. At least 3,500 houses
A. suitable B. freshman C. confused D. quit E. confusing F. advanced |
The first week was
A. disorder B. influencing C. escalates D. reset E. satisfaction F. fruitless G. refreshed H. coincidence I. functions J. powerful K. recommended |
The best thing you can do for your health: sleep well
Do you think you got enough sleep this past week? Can you remember the last time you woke up without an alarm clock, feeling
Insufficient sleep is now one of the most significant lifestyle factors
Perhaps you have also noticed a desire to eat more when you’re tired? This is no
Worse, should you try to diet but don’t get enough sleep while doing so, it is
Put simply: sleep – a consistent seven- to nine-hour opportunity each night – is the single most effective thing we can do to