A. present B. features C. concerned D. reportedly E. commercial F. stretches G. overwhelming H. exceptionally I. routinely J. spared K. broadcasts |
Modern media is awash in advertising clutter(杂乱), and who’s to blame? Modern audiences that hate conventional full-length and full-size ads.
Today’s consumers don’t like to pay for content, which ought to create a rich environment for advertisers. Yet these same consumers are prone to click or turn away when a conventional ad appears. The result is ad clutter.
YouTube
Advertisers integrate plugs(推销) into content to frustrate digital video recorders, which allow viewers to watch programs on a delay and skip regular commercials. If you watch regional telecasts of baseball games, the commercial clutter is so
According to the showbiz paper Variety, several streaming services are about to introduce a new twist: commercials that start running whenever a viewer pauses a program. Hulu intends to launch such ads this year. AT&T’s DirecTV and U-verse units will
There’s a lot at stake. According to Variety, National Football League(NFL) TV broadcasts generate an estimated $4.35 billion in ad revenue during the 17-week regular season. NFL
Interestingly, with no “screen” to work with, radio is one medium that has tried for some time to buck the trend. Many commercial stations trade clutter for clusters--that is, a solid block of commercials running five minutes or more, followed by lengthy commercial-free
But wherever a screen is involved, or a printed page, ad clutter is
But getting limitless content without paying while also being
attend, audience, confident, due to, inspire, live up to, previous, surround, unique |
2. He was the first child in the family to
3. The trees had been planted by the
4. The team is quite successful; all the players have
5. As a lucky child I was
6. The beautiful town has always been a source of
7. The film is very attractive. It has certainly
promise, foreign, approach, occur, communicate, launch, practice, assume, register |
2. The manager announced that the company
3. Everything was
4. She made an effort not to
5. It is traditional
6. The newly developed medicine showed great
7. Many people
A. insurance B. variant C. significantly D. hit E. confirmed F. encouraging G. vaccinated H. imposing I. border J. occupancy K. primarily |
Destinations around the world have faced significant tourist reductions amid the coronavirus pandemic. But few have taken a harder
As the island's Ngurah Rai International Airport(DPS)in Denpasar has been closed to international flights nearly all year, those tourists have almost all come via private yachts. Though the airport officially reopened to international flights on October 14, there have so far only been domestic flights in and out of the airport,
In order to come to Bali, foreign tourists have to deal with strict Covid-related entry requirements. They must obtain a business visa at a cost of $300(there are no tourist visas at present), take multiple PCR tests and buy special health
One hopeful visitor is Justyna Wrucha, a UK citizen planning a trip to Bali with her husband. It will be their first visit to the island, which has long been on their bucket list. However, they think that the policies relating to foreign visitors are extremely harsh by
Bali's Covid policies are determined by the central government in Jakarta, not by local authorities on the island. Originally, the quarantines were shorter but were recently increased due to fears of the new Omicron
However, there is one small glimmer of hope with the gradual return of domestic tourism. Ray reports that the
A. labour B. manner C. highlighting D. circumstances E. updated F. characterised G. integrated H. admirable I. accommodate J. overseeing K. flexible |
The house of the future? A sun-filled, shape-shifting, shed-share paradise
What will homes be like 10 years from now? Judging by the winners of the Home of 2030 competition, sharing will be key.
Shared home-working spaces, communal garden sheds and houses built using apps—these are just some of the ideas in the winning proposals for the government’s Home of 2030 competition to develop prototype “homes fit for the future”,
“You can’t get much more
Her team’s scheme imagines a terraced (排房的) housing type made from two standard components, a base unit and a loft, joined with “connector” pieces, taking into account multiple configurations (布局) over time as family
Built off-site to demanding Passivhaus standards, with a twin wall timber frame, the homes would be
As is so often the case with blue-sky (纯理论的) ideas competitions, the ambitions of the Home of 2030 winning teams are
A. challenge B. custom C. tasked D. control E. potential F. tailored G. test H. engage I. lead J. interconnected K. cycle |
Learning Beyond the Classroom
Field trips are a fun and exciting opportunity for students to investigate our outdoor classroom. Catamount Institute offers pre-designed or
Pricing for field trips begins at $5 an hour / per student (minimum 25 students)
Teen Leadership
The great outdoors is an ideal location to
Season: All seasons
H2 Woah
Explore the water systems of the Pikes Peak Region! Learn about Colorado Springs’ unique water systems and how to
Season: Fall, Spring, Summer
Eco Heroes
Tree-filled slopes, high alpine ecosystems and the interface of wildlife and urban areas are just a few of the places and topics you will get to explore over the course of this ecological conservation field trip. Explore Sondermann Park or other local areas to learn about the ways in which humans and nature are
Season: All seasons
A. address B. challenges C. imaging D. monitor E. navigate F. operations G. respond H. setting I. short J. successive K. worth |
Satellites Can Help Us Fight Climate Change
At the beginning of 2021, President Joe Biden exclaimed that “science is back” as we continued our efforts to
Recently the Interior Department’s U.S. Geological Survey assumed
I attended the historic launch of Landsat 9 in California. It was nothing
All around the globe, scientists are using Landsat and other imagery to interpret what is happening on Earth today and to compare it with the 50 years’
This science-based program and those like it across federal agencies are powerful tools in our efforts to responsibly manage our resources. Their prioritization helps to demonstrate the Biden-Harris administration’s commitment to lead with science. So, too, the resources provided through the president’s Bipartisan Infrastructure Law and Inflation Reduction Act will be key to the development of longer-term sustainability measures as we
Landsat NEXT is the upcoming mission we will develop with NASA to power better science and decision-making for the next 50 years. Science is indeed
A. technical B. attributed C. confined D. observations E. sensation F. totaling G. anticipatory H. consistent I. precisely J. suspicious K. attached |
For centuries, people have described unusual animal behavior just ahead of seismic (地震的) events: dogs barking endlessly, cows halting their milk, toads leaping from ponds. A few researchers have tried to prove a link, but most such attempts have relied largely on anecdotes and single
Now researchers at the University of Konstanz, along with a multinational team of colleagues, say they have managed to
The paper’s statistical analysis showed animals’ activity significantly increased before magnitude 3.8 or greater earthquakes when they were housed together in a stable — but not when they were out to pasture (吃草). Wikelski says this difference could be linked to the increased stress some animals feel in
Besides, it showed that the farm animals appeared to anticipate quakes anywhere from one to 20 hours ahead, reacting earlier when they were closer to the origin and later when they were farther away. This finding is
Not involved with the new study, Wendy Bohon, a geologist from Washington, D.C., is
feel at home with complain about base on end up around the corner suffer from in harmony with catch up on reflect on lead to in memory of regardless of in turn take to doing |
2. She will go to see a doctor because she has been
3. We built this museum
4. The conclusion
5. Theory is based on practice and
6. With Spring Festival just
7. The club welcomes all new members
8. People like to
9. Cooking together gives us a chance to relax and
10. If you fool about with matches, you’ll
A. maintaining B. effectively C. developed D. wonders E. positioned F. overcome G. flexibility H. established I. exploring J. remotely K. respectively |
Workcations: The travel trend mixing work and play
“After working from home for over a year, I needed a change in atmosphere,” says Vedika Bhaia, a Kolkata-based marketing entrepreneur and content creator. Last summer, she and a friend went on a 15-day trip through India’s Parvati Valley,
Though she was used to working
The popularity of workcations may seem to conflict with the firmly
Of course, there may well be some people who prefer to commit fully to either work or play, rather than combine the two activities. Rachel Fu, professor of tourism, says that whether people enjoy the workcation experience will depend on “a variety of individual personalities and behavioural choices”; some may feel they are only on holiday if they are totally free from work, for example. But Fu suspects that many white-collar workers have
Given the level of interest from workers now accustomed to staying productive in multiple environments, workcations look like a practice that’s here to stay. “As long as you deliver, many companies don’t care where you’re working from,” says Fu. Accommodating workers will be in companies’ interests; it’s already clear that