1 . There will eventually come a day when the New York Times ceases to publish stories on newsprint. Exactly when that day will be is a matter of debate. “Sometime in the future,” the paper’s publisher said back in 2010.
Nostalgia (怀旧) for ink on paper, there are plenty of reasons to abandon print. The infrastructure (基础设施) required to make a physical newspaper — printing presses, delivery trucks — isn’t just expensive; it’s excessive at a time when online-only competitors don’t have the same set of financial restrictions. Readers are migrating away from print anyway. And though print ad sales still overshadow their online and mobile counterparts, revenue (收入) from print is still declining.
Cost may be high and circulation lower, but rushing to eliminate its print edition would be a mistake, says BuzzFeed CEO Jonah Peretti.
Peretti says the Times shouldn’t waste time getting out of the print business, but only if they go about doing it the right way. “Figuring out a way to accelerate that transition would make sense for them,” he said, ‘‘but if you discontinue it, you’re going to have your most loyal customers really upset with you.”
Sometimes that’s worth making a change anyway. Peretti gives the example of Netflix discontinuing its DVD-mailing service to focus on streaming (流媒体). “It was seen as a mistake,” he said. The move turned out to be foresighted. “If I were in charge at the Times, I wouldn’t pick a year to end print,” Peretti said “I would raise prices and make it into more of a legacy product.”
The most loyal customers would still get the product they favour, the idea goes, and they’d feel like that they were helping maintain the quality of something they believe in. “So if you’re overpaying for print, you could feel like that you were helping,” Peretti said. “Then increase it at a higher rate each year and essentially try to generate additional revenue.” In other words, if you’re going to print product, make it for the people who are already obsessed with it, which may be what the Times is doing already. Getting the print edition seven days a week costs nearly $500 a year -- more than twice as much as a digital-only subscription.
“It’s a really hard thing to do and it’s a tremendous luxury that BuzzFeed doesn’t have a legacy business,” Peretti remarked. “But we’re going to have questions like that where we have things we're doing that don't make sense when the market changes and the world changes. In those situations, it's better to be more aggressive than less aggressive.
1. The New York Times is considering ending its print edition partly due to ________.A.the high cost of operation | B.the pressure from its investors |
C.the complaints from its readers | D.the increasing online ad sales |
A.seek new sources of readership | B.end the print edition for good |
C.aim for efficient management | D.make strategic adjustments |
A.legacy businesses are becoming outdated |
B.cautiousness helps problem-solving |
C.traditional luxuries can stay unaffected |
D.aggressiveness better meets challenge |
A.Shift to Online Newspapers All At Once. |
B.Cherish the Newspapers Still in Your Hand. |
C.Make Your Print Newspapers a Luxury Good. |
D.Keep Your Newspapers Forever m Fashion. |
2 . Spanish-American Institute
Student Cub Notes
Free and Low Cost Gyms, Health Clubs and Pools
NYC Department of Parks Recreation Centers
www.nycgovparks.org
Recreation Centers: The NYC Department of Parks has many Recreation Centers throughout New York City. Recreation Centers offer a wide range of free and membership programs and services. Some have indoor swimming pools. Almost all have weight rooms, basketball courts, dance studios, boxing rings, art studios, game rooms, etc.
All Recreation Centers offer a wide range of programs such as aerobics, dance, tai chi, fencing, computer classes, and art. Many programs are free and open to the general public but many require membership.
You do not need to be a New York City resident to use a Recreation Center. You may use your annual membership at any and all Centers. Use one near the Spanish-American Institute and then use one near your home.
Costs: Free and membership programs. Standard annual membership is $50 for Recreation Centers and $75 for Recreation Centers with pools. (Do you know anyone 55 and older? The senior membership is only $10 a year.)
Standard annual membership provides scheduled access to the gym, pool, and all the other facilities. Instructor-led courses such as aerobics, martial arts, music, or yoga may require an additional fee.
Membership and Program Information: Go to the www.nycgovparks.org home page. On the “Facilities” menu, click on “Recreation Centers.” On the “Recreation Centers” page, you will find information about membership and fees. You will also see links to Recreation Facilities by borough (Bronx, Brooklyn, Manhattan, Queens, and Staten Island).
On the “Facilities” menu, you may also want to check out other NYC Department of Parks facilities such as beaches, ice skating rinks, nature centers, running tracks, soccer fields, etc.
Recreation Centers: There are several Parks Department Recreation Centers in each borough. After you go to the “Recreation Centers” page and click on a borough, you will find a list of the centers in that borough with their addresses, phone numbers, and web links. The list will look like that for Manhattan below. Click on the link for a particular Center to learn more about its services, schedules, and programs.
1. What special benefits can an annual member of Recreation Centers enjoy?A.Having access to all the facilities all year. |
B.Experiencing all programs and services free. |
C.Taking free Instructor-led courses. |
D.Using only the center near your home free. |
A.At least $20. | B.At least $120. | C.At least $180. | D.At least $220. |
A.the cost for various memberships | B.the locations of recreations centers |
C.the staff and provided services | D.the facilities, phones and web links |
3 . Médecins Sans Frontières (MSF), which means “Doctors Without Borders”, was established in 1971. It is now one of the world’s largest organizations that provide emergency medical relief. In 1999, it won the Nobel Peace Prize. Its aim is to help people who have suffered badly in wars or natural disasters, such as earthquakes or floods.
Each year, about 3,000 people are sent abroad to work in more than 60 different countries worldwide.
One volunteer reports, “Working in politically sensitive areas with limited resources can be frustrating, but there is huge satisfaction in making even a small or temporary difference to people. What better recommendation than to say, “I’m about to leave on a third mission!”
A.In some countries, there are even more volunteer professionals than locally hired staff. |
B.The rewards can be enormous. |
C.MSF relies on volunteer professionals but also works closely with about 25,000 locally hired staff. |
D.What do volunteers have in common? |
E.What qualities and skills do you need to become a volunteer? |
F.The reaction of volunteers returning from MSF speaks for itself. |
4 . Care for a zoom-in observation of animals with no bars between you and the observed opposed to ordinary zoos? Where to have close-up encounters with some of the world’s most rare animals? We are revealing for you.
Right whales, Bay of Fundy, Canada
Northern right whales are on the brink of extinction, but survivors arrive in the Bay of Fundy each summer (May through October) to feed east of Grand Manan Island. They are recognized by a broad back and no dorsal fin, which distinguish them from other whales entering the bay.
Planning: Whale-watching tours operate out of Digby Neck peninsula on Nova Scotia and nearby islands, such as Brier Island, St. Andrews, Grand Manan Island, and Deer Island.
Grizzly bears, Alaska, USA
Grizzlies like salmon. In mid-July and again in mid-August, grizzlies make for Alaskan rivers to hook out the fish with their formidable claws. The bears gather in large numbers at rapids and pools, sometimes fighting for the best sites. Brooks Falls in Katmai National Park, and Fish Creek, near Hyder, have viewing platforms.
Planning: Most fishing sites are accessed by chartered light aircraft and a hike. Hyder is off the Stewart-Cassiar Highway.
Monarch butterflies, Sierra Chincua, Mexico
Each fall, millions of North American monarch butterflies migrate thousands of miles to the oyamel fir forests of the Transvolcanic Mountain Range, in the state of Michoacán. They flock intimately on tree trunks, bushes, and on the ground, fully showing their gregarious nature and occupy Sierra Chincua and four neighboring hills that make up the Monarch Butterfly Biosphere Reserve.
Planning: Chincua is one of two hills in the reserve open to the public from November through March.
Komodo dragons, Komodo Island, Indonesia
Landing on Komodo, you would feel like stepping back to a time when dinosaurs ruled the Earth, as park maps reported, “Here be dragons!” This mountainous volcanic island is home to the world’s largest living lizard – the Komodo dragon. Weighing 79 to 91kg, the Komodo dragon has a tail as long as its body. You can hike to a viewpoint at Banugulung and watch as park rangers feed food to the lizards, some of which are more than 10ft long.
Planning: Komodo is reached solely by boat from Bima (on eastern Sumbawa) or Labuan Bajo (on western Flores).
Wildebeest migration, Serengeti, Tanzania
Undoubtedly the world’s most spectacular wildlife sight is the annual wildebeest migration, when 1.4 million wildebeest and 200,000 zebras and gazelles are on the move across the Serengeti plains. The animals are trekking to chase the clean water and fresh grass. Along the way, lions and hyenas stalk them, and crocodiles lie in wait.
Planning: The herds migrate across Tanzania from December through July, and then pass through the Masai Mara in Kenya in August and September.
1. In which place can a variety of types of animals be viewed?A.Alaska. | B.Sierra Chincua. | C.Komodo Island. | D.Serengeti. |
A.being able to climb | B.preferring group living |
C.migrating in huge numbers | D.moderate in temper |
A.Right whales are distinguished from other whales by unique appearance features. |
B.Viewing spots for grizzly bears can be reached through air and on foot. |
C.Komodo dragons are similar to dinosaurs in living period. |
D.Wildebeest herds travel to pursue favorable food conditions. |
5 . Earlier this month, a letter from a certain Susan Patton that was published in the Daily Princetonian brought
Patton, who is a Princeton alumna herself and whose son is studying at the university, said that for women who want to get married there would never be a
Patton’s message is
Julia Shaw is a young American woman who
For many aspiring young people who have played the field, had a few part-time jobs and internships and started a career path, marriage nowadays may
Sometimes people delay marriage because they are searching for the soul mate. But Shaw said this view had its backwardness, “You don’t marry someone because he’s your soul mate; he
A.to an end | B.under control | C.up | D.about |
A.until | B.before | C.after | D.when |
A.worse | B.better | C.good | D.bad |
A.focus | B.attention | C.criticism | D.risk |
A.puzzling | B.professional | C.problematic | D.perfect |
A.Therefore | B.Furthermore | C.However | D.Consequently |
A.exciting | B.extraordinary | C.agreeable | D.awkward |
A.made her mark | B.tied the knot | C.stood the test | D.earned her living |
A.signal | B.rule | C.discover | D.appear |
A.the others | B.the public | C.each other | D.no one |
A.success | B.business | C.confidence | D.independence |
A.school report | B.bank account | C.job interview | D.friend list |
A.fast | B.together | C.slowly | D.alone |
A.finds | B.likes | C.replaces | D.becomes |
A.unpopular | B.popular | C.immature | D.mature |
A. instinct;B. confidence;C. outlined;D. slogans AB. spin;AC. lists;AD. illustrated;BC. conviction BD. contrast;CD. practice;ABC. demonstrate |
The success of a speech is often attributed to the skill of the speaker, with merit being given to speakers who are confident, articulate, knowledgeable and able to deliver a speech with
But often it is not the speakers who write these moving speeches, it is a speechwriter. And one industry in which this
Well, according to a recent job advertisement from the US Embassy in Britain, a political speechwriter needs to have exceptional interpersonal skills, be detail-oriented and able to
Some believe that the best speechwriters have an inherent talent, a natural creative
In an interview with the BBC, Dr. Max Atkinson (a communications specialist)
One such technique is introducing
Another technique is the use of three-part
So next time you have to prepare a speech or presentation, try applying one or more of these techniques and see it you have what it takes to be a winning speechwriter.
This is the fear of Cui Zhiqiang, a senior calligraphy master with the China Calligraphers Association. “The style of writing among Chinese people today has been changed or ruined,” he laments. He explains this as the unavoidable effect
It isn’t just the written form of Chinese that is being impacted by this phenomenon, though. The English language has been impacted, too. Computer skills are now considered so basic that the time once spent
Language and culture are inextricably linked. The written form of the Chinese language
Not all see the changing forms of our written languages as a negative thing. If you look at language solely as a tool for communication, then perhaps you might agree. Modern ways of writing are efficient and effective. But if you also see language as an art form, then we are truly losing something
1.
A.She asked classmates for advice. | B.She made use of online courses. |
C.She took some short university courses. | D.She majored in film making. |
A.Because they are important but neglected. |
B.Because she majors in environment at university. |
C.Because they will definitely attract more followers. |
D.Because she is dissatisfied with the previous videos. |
A.Guilty. | B.Surprised. |
C.Inspired. | D.Disappointed. |
A.It’s advisable to keep a low key online. |
B.A successful vlogger must be knowledgeable. |
C.New ideas help arouse interest among viewers. |
D.Updating frequency is the most important to keep viewers. |
1.
A.Exhibition. | B.Facilities. |
C.Entertainment. | D.Films. |
A.It’s meaningful but no fun. |
B.It’s entertaining and instructive. |
C.It’s innovative and well-received. |
D.It’s informative but has its limitation. |
A.A film review on zoos. |
B.A report about a film release. |
C.A survey on zoological facilities. |
D.A documentary about endangered species. |
1.
A.To reduce the environmental footprint of their diet. |
B.To reveal their declining interest in food switching. |
C.To keep themselves in good shape for their age. |
D.To encourage themselves to follow the trend. |
A.Steak. | B.Fish. |
C.Chicken. | D.Pork. |
A.Follow a vegetarian diet. |
B.Eat moderate amounts of chicken. |
C.Rank the prices before eating meat. |
D.Choose chicken or fish when eating meat. |