2 . 写出下列句子中画线部分的汉语释义
1. Who do you think is going to get the Oscar for best actress? ______
2. Do you have any particular brand in mind? ______
3. Christmas is just around the corner. ______
4. I had to find my own accommodation, although the university was very helpful and gave me a list of apartments. ______

3 . 汉译英
1. ________________n. 厨师；主厨
2. ________________vt. 填满；把……塞进n. 东西；物品
3. ________________n. 品牌
4. ________________n. 自助餐厅；自助食堂
5. ________________adv. 有点；稍微
6. ________________n. 卡路里(热量单位)
7. ________________n. 纤维；纤维制品
8. ________________n. 数量；数额

4 . 英汉互译
1. channel________
2. psychology________
3. slogan________
4. teapot________
5. brand________
6. placement________
7. rating__________
8. 高峰时期的，顶峰________
9. 使增长，增长，提高________
10. 买，购买________
11. 赞助，主办________
12. 理解，掌握，吸收________
13. 打折，折扣________
14. 专门制作，定做________

5 . 汉译英
1. __________________     品牌大使
2. __________________     一个虚构人物
3. __________________     产品植入广告
4. __________________     票房成功
5. __________________     由……赞助
6. __________________     以……为特色；是……的特征
7. __________________     有可能做某事
8. __________________     专门针对我们
9. __________________     为……量身定做，专门定制
10. __________________     面向，以……（某群体）为目标
11. __________________     对……产生积极影响

6 . 英汉互译
1. olive n. ________
2. fig n. ________
3. ingredient n. ________
4. dough n. ________
5. canteen n. ________
6. brand n. ________拓展 brand-new adj. ________
7. ________n.（饭后）甜点 易混 ________n. 沙漠 vt. 抛弃
8. ________adj. 稳定的；稳重的
反 ________adj. 不稳定的；易变的 派________n. 稳定
同 ________adj. 稳固的；平稳的
9. cafeteria n. ________联想 ①café n. ________②buffet n. ________

9 . 根据汉语提示补全短文。

Based on the     1    (心理学) behind creating a desire to buy, advertisers have developed ways of persuading people into     2    (购买) their products or services. A common technique to make an impact is to create a     3    (难忘的)     4    (口号).     5    (口号) use simple but impressive language to make us remember the product or service being advertised. Some of these slogans may also appeal to (迎合) our emotions. For example, a slogan may connect a fine china     6    (茶壶) it aims to promote with our pride in having good taste. You will hear a variety of slogans any time you watch TV. Think about your favourite one. What makes it special? And what message does it try to     7    (被传达)? A slogan which communicates an idea effectively can    8    (使增长) sales and even becomes part of popular culture. That is the power of memorable slogans.

Another technique advertisers often employ is to link their company or product to a “    9    (品牌)    10    (大使)”-a famous actor, a sports star, or even a fictional character. Think of a popular fast-food restaurant. Does it have a     11    (品牌大使)? Is the     12    (品牌大使) popular among potential customers? The more we like the brand ambassador, the more we will be attracted to buy the product.

10 . 英译汉
1. fame n.________
2. linguist n. ________
3. emotive. ________
4. remark n. ________
5. interaction n. ________
6. cruel adj. ________
7. concept ________
8. spot n. ________
9. brand ________
10. whisper v. ________