3 . 根据汉语提示补全短文。
Based on the 1 (心理学) behind creating a desire to buy, advertisers have developed ways of persuading people into 2 (购买) their products or services. A common technique to make an impact is to create a 3 (难忘的) 4 (口号). 5 (口号) use simple but impressive language to make us remember the product or service being advertised. Some of these slogans may also appeal to (迎合) our emotions. For example, a slogan may connect a fine china 6 (茶壶) it aims to promote with our pride in having good taste. You will hear a variety of slogans any time you watch TV. Think about your favourite one. What makes it special? And what message does it try to 7 (被传达)? A slogan which communicates an idea effectively can 8 (使增长) sales and even becomes part of popular culture. That is the power of memorable slogans.
Another technique advertisers often employ is to link their company or product to a “ 9 (品牌) 10 (大使)”-a famous actor, a sports star, or even a fictional character. Think of a popular fast-food restaurant. Does it have a 11 (品牌大使)? Is the 12 (品牌大使) popular among potential customers? The more we like the brand ambassador, the more we will be attracted to buy the product.