1 . 阅读下列短文，根据短文内容填空。在未给提示词的空白处仅填写1个恰当的单词，在给出提示词的空白处用括号内所给词的正确形式填空。

For brands to succeed, they must grasp and adapt to evolving consumer taste. Over the past decade, China     1    (witness) a shift in consumer behavior marked by the rise of guochao, a trend emphasizing nationalistic branding. Chinese consumers displayed a strong     2    (prefer) for locally-made products. Therefore, it’s crucial for brands to genuinely comprehend and honor local customs, traditions, and values. While integrating Chinese elements into marketing strategies can be effective, it should be handled thoughtfully     3    (avoid) cultural insensitivity.

2 . 阅读下面短文，在空白处填入1个适当的单词或括号内单词的正确形式。

Recently, you may have noticed some new trends in the fashion industry, from “dopamine (多巴胺) dressing” to “tomato girl”. Now, it is the perfect time     1     (try) something new with the “Maillard style” that’s getting popular on social media.

The term “Maillard” originally refers to the Maillard     2     (react). This phenomenon is well-known in Western cuisine. It describes a chemical change that produces flavor chemicals and browning in foods such as toast and steak, as     3     (note) by BBC Science Focus.

    4     (similar), Maillard-inspired fashion creates clothes     5     show different kinds of brown, like rich reddish-browns, warm yellow-browns, and delicate off-whites(米色). This makes     6     easier for people to think of the rich tastes food brings,     7     (create) pleasant emotions in their brains.

    8     (compare) to the bright colors of “dopamine dressing” and the fresh “tomato girl” look, the dark earth colors that Maillard style uses reflect the autumn season and give people a     9     (comfort) feeling.

The style has also become     10     hit among many famous brands. At fashion shows showing off their new autumn products, brands like Miu Miu, Hermes, and Miuccia Prada have all presented Mailard-themed clothes one after another.

4 . 语法填空

Every day most of us can order and buy all sorts of items online, thanks to e-commerce platforms such as Taobao, JD and Pinduoduo. The number of people     1     are taking advantage of this quite convenient form of shopping is great. Everything we order     2     (come) to our door, including tasty food     3     is packaged as fresh as it would be in the market.

6 . 阅读下列短文，根据短文内容填空。在未给提示词的空白处仅填写1个适当的单词，在给出提示词的空白处用括号内所给词的正确形式填空。

Most people have dictionaries in their homes. The Oxford English Dictionary reached even more people when it went online     1     2000. The Dictionary is made up of 60 million words of text, and describes nearly 750,000 terms,     2     have been used in English over the past thousand years. Because the language     3     (grow) all the time, the OED is being revised. Every few months during the next 10 years, thousands of new words will be released online.

7 . Online shoppers would rather receive an offer for a product or service than make their own offer, according to a study led by a Michigan State University scholar that has implications for the fast-growing e-commerce industry. The findings may come as a surprise given that shopping online is an anonymous (匿名的) process that seemingly can give consumers more confidence to drive a hard bargain, said Don Conlon, Professor of Management in MSU’s Broad College of Business.

But the study found that participants who made their own offers were less successful in sealing the deal and, when they were successful, worried they overpaid. Many shoppers found the process of researching an offer to be a hassle. “Americans are very busy, and it’s less time-consuming to be the one receiving the offer rather than the one proposing the offer,” Conlon said. “People tend to be happier when they’re in the receiver role.”

Online spending in the United States is expected to jump 45 percent in the next four years, from $226 billion this year to $327 billion in 2017, according to Forrester Research Inc. Nevertheless, researches into this prosperous market remain largely focused on the strategies of companies, rather than those of shoppers. Conlon’s study is, obviously, a rare exception.

Conlon got the idea for the study after considering the difference between two popular sites for hotels and airline flights, priceline.com, which takes bids, and hotwire.com, which provides offers. Using these two models, Conlon and his fellow researchers conducted a series of experiments with more than 850 people who were charged with booking a fictional hotel room and acquiring a fictional antique car. Not only did participants prefer to receive bids, Conlon said, but they also secured more deals in that receiver role. Further, when they had to make the bids, they were left more mentally taxed and regretful.

From an industry perspective, putting customers in the receiver role may help fill more hotel rooms and airplane seats. “If you're a business with a lot of product,” Conlon said, “you may want to be the one making the offers.” However, when selling single items, such as an antique car, accepting bids may be a better option since that typically drives up the price, he said.

1. What can we learn from Para.1?

A．The result of the study gives customers more confidence.

B．Scholars aren’t surprised at the findings of the study.

C．Online shoppers don’t bargain as much as expected.

D．E-commerce industry drives more hard bargains.

2. It can be concluded from Conlon’s experiments that _______.

A．online shopping is time-consuming

B．given prices can promote online sales

C．online businesses provide a lot of products

D．receiving offers makes online shoppers regretful

3. The underlined word “taxed” in Para.4 probably means _______.

A．burdened

B．numbed

C．relieved

D．challenged

4. The passage is mainly about_______.

A．the big advantages of online shopping

B．the rapid development of online shopping

C．online shoppers’ preference for taking offers

D．online companies’ strategies to improve service

8 . A hearing aid is a small electronic device you wear in or behind your ear to make sounds louder. A hearing aid has three basic parts: a microphone, an amplifier and a speaker. The hearing aid receives sound through a microphone, which changes the sound waves to electrical signals and sends them to an amplifier. The amplifier increases the power of the signals and sends them to the ear through a speaker. There are three styles of hearing aids.

·Behind-the-ear (BTE) aids are used by people of all ages. “Mini” BTE is a new kind. These small and open-fit aids fit behind the ear completely, with a narrow tube into the ear canal, enabling the canal to remain open. Thus, some people prefer it because their own voice does not sound “plugged up”.

·In-the-ear (ITE) aids fit completely inside the outer ear. Some ITE aids may have added features, such as a telecoil that allows users to receive sound through the circuitry of the hearing aid, rather than through its microphone.

•Canal aids fit into the ear canal and are available in two styles. In-the-canal (ITC) aids are made to fit the size and shape of the ear canal. Completely-in-canal ( CIC) aids are hidden in the ear canal.

The hearing aid that will work best for you depends on your hearing needs and lifestyle. Price is also a key consideration. However, just because one hearing aid is more expensive than another does not necessarily mean that it will better suit your needs. Other features to consider include parts or services covered by the guarantee, estimated costs for repair, and the hearing aid company’s reputation for quality and service.

For more information, contact: nidcdinfo@nidcd.nih.gov .

1. What helps strengthen the power of electrical signals in a hearing aid?

A．The microphone.	B．The amplifier.
C．The speaker.	D．The telecoil.

2. If preferring a hearing aid that keeps the ear canal open, you can choose______ .

A．“Mini” BTE	B．In-the-ear aids
C．In-the-canal aids	D．Completely-in-canal aids

3. To buy a suitable hearing aid, you should______ .

A．increase your estimated costs	B．find the one with more features
C．give in to the after-sale services	D．consider your needs and lifestyle

9 . 听下面一段较长对话，回答以下小题.
1. What did the woman buy yesterday?

A．A blue skirt.

B．A green shirt.

C．A red bag.

2. What did the woman think of the yellow skirt?

A．The price was high.

B．The size wasn’t right.

C．The color was too bright.