1. Who is the speaker most probably talking to?
| A．Dieters. | B．Sports enthusiasts. | C．Market watchers. |
| A．To state that wearing fitness trackers helps. |
| B．To prove that running watch-free is beneficial. |
| C．To clarify that fitness trackers are popular. |
| A．Stopping wearing fitness trackers. |
| B．Analyzing data from fitness trackers. |
| C．Reducing reliance on fitness trackers. |
| A．The popularity of fitness trackers. |
| B．The disadvantages of fitness trackers. |
| C．The development of fitness trackers. |
2 . More than 100 people, all visually damaged models, attended a fashion show organized by a 41-year-old Hempstead blind model, Annalee Smith, on Saturday.
Smith, who began modeling five years ago and won The Face of Kurvacious Model Competition last year, was diagnosed(诊断) with retinitis pigmentosa(色素性视网膜炎) at the age of 12. The rare genetic condition worsened her vision.
She explained that there were few visually damaged role models in the public field. And while the first New York fashion show starring blind models took the stage in 2016, visually damaged models still don’t have a large presence in fashion.
So Smith began planning her own show over a year ago. She initially planned for only a handful of models, but after announcing the event, she expanded the number of participants after reaching more visually damaged woman than she expected. “I’m inspired even by my own self,” she said.
Rafia Lawal, also a model, 37, was diagnosed with cataracts as a young girl. She auditioned(试演) for a spot on “America’s Next Top Model ” during the show’s early seasons but wasn’t selected. She blamed it on her previous lack of confidence and insecurity due to her disability. “Instead of looking at the camera, I was kind of closing my eyes,” she said. Now filled with confidence, she said she viewed the event as a chance to correct the belief that blind or visually damaged women don’t care about fashion.
1. Why did Anna lee Smith plan her own show?| A．To raise money frown visually c am aged worsen. |
| B．To make her own fashion show a new trend. |
| C．To boost her confidence in organizational skills. |
| D．To involve more visually damaged women in fashion. |
| A．Ambitious. | B．Modest. |
| C．Honest. | D．Generous. |
| A．Giving more background information. |
| B．Sharing another visually damaged woman’s story. |
| C．Indicating the positive influence of the show. |
| D．Stressing the importance of confidence. |
| A．A Model Devoted to Joining Fashion Show |
| B．A Fashion Show Featuring Visually Damaged Models |
| C．A Program to Organize Shows for Disabled woman |
| D．A Story Behind Visually Damaged Women |
3 . The general understanding of slow fashion is that it is sustainable fashion with a slightly different focus-speed. In 2007, when author Kate Fletcher coined the term "slow fashion", she called on consumers, designers and brands to slow down and care about quality.
Natural clothing materials and low-impact manufacturing are large parts of the sustainable fashion movement. This movement has invited a closer look into what sustainability looks like and how a change in thinking and practices could influence the fashion industry. Slow fashion is considered to be a continuation of sustainable fashion. Today, it is distinguished by quality, locally manufactured clothing, producing clothes on a smaller scale and with slower production times. Mindfulness is paid to workers, the environment, and cultural connections.
Slow fashion was a reaction to the rapid development of the fast fashion industry, which focuses on cheap, stylish, mass-produced clothes that have a huge impact on the environment. People had begun to notice the instability of the fast fashion model — from the employment of workers to pollution. However, fashion isn't always like this, and slow fashion aims to take us back to where it began, even before the Industrial Revolution.
When Kate first described slow fashion, she wanted it to focus on quality instead of quantity, in addition to the environmental ideals that were associated with sustainable fashion. Though Kate presented slow fashion as an opportunity to create an effective relationship between designer, production and consumer, it has developed over time to function even more. No longer is slow fashion only a theory on connection and better products; now, it includes consumer lifestyles and ethical production.
As consumers learn more about the troublesome practices within the fashion industry, the circles of sustainability are growing closer. Social media has only helped slow fashion brands reach more consumers. Adopting a slow-fashion way of living may seem frightening if consumers are new to the movement; however, it doesn't have to be difficult.
1. Why does Kate Fletcher initially put forward slow fashion?| A．To better the lifestyle of the workers. |
| B．To care more about quantity. |
| C．To emphasize the environmental influence of the fashion industry. |
| D．To introduce the science of choosing clothing materials. |
| A．It produces clothes of low quality. | B．It encourages producers to earn the most profit. |
| C．It has a lot of unstable influences on society. | D．It changes the basic function of the fashion industry. |
| A．Favorable. | B．Doubtful. | C．Indifferent. | D．Negative. |
| A．Future of the fast fashion industry. | B．Involvement in the slow fashion. |
| C．Reduction of clothing production. | D．Common practice in slow fashion. |
4 . About Saturnbird Coffee
Founded in 2015, Saturnbird Coffee is a unique coffee brand exploring new lifestyles. With excellent products, we dream for a new life with coffee which is born with limitless possibilities.
Why a Bird LOGO?
We wouldn't have thought of choosing a bird as our logo. This is a 2015 story when we were decorating our first studio. One day, a bird flew in and was trapped by the glass curtain wall. It had been few days when a collage finally found this dying little one. Our primary idea was to bury the barely breathing animal in the neighboring garden, but Wang Lian our co-founder, brought it home. To our great surprise, the bird, after being tenderly cared of, finally recovered and flew back to nature.
This lovely bird comes from nature, so do our little coffee beans. We aim to bring natural products to our customers, and give the concern back to nature through our environmental protection commitments and practices. This bird is a perfect symbol of love and nature.
How to Interpret “Make Coffee More Accessible”?
This is where we started. With years of experience in this industry, we hope we can achieve it. Coffee is not a luxury (奢侈) since the stage of plantation (种植园). Therefore, it can only become more accessible through modern media. Instead of simply focusing on coffee itself, we care more about the lifestyles with coffee. For instance, a sip of our drip coffee can open up a whole new world to beginners, but in a relaxing way.
What we want to do is to present the even more possibilities of high quality coffee through product development and design. Coffee will then become an everyday part, so near at hand.
Project Return
Project Return is a long-term project of recycling used Saturnbird coffee cups. During the biannual event, customers can sign up on our website to participate in this project. Themed goods are available for participants at designated (指定的) locations in various cities on mission days. Recycled cups will later be transformed into new items.
1. Why does Saturnbird coffee choose a bird as its logo?| A．The bird flew into the studio as expected |
| B．The co founder buried the bird in the garden nearby |
| C．The brand shows great concern about dying birds |
| D．The story of the bird agrees with the concept of the brand. |
| A．is devoted to promoting a life of luxury |
| B．focuses more on high quality coffee than lifestyles |
| C．hopes to make it easier for customers to have access to coffee |
| D．believes coffee only belongs to the stage of plantation |
| A．Advertise the recycled Saturnbird coffee cups |
| B．Satisfy customers' demands for themed goods |
| C．Make the brand known to people in more cities |
| D．Raise customers' awareness of environmental protection |
5 . Not long ago, “blind box economy” suddenly became popular, winning the heart of large numbers of faithful fans. People simply get interested in it. A couple spent 200 thousand yuan on them. Another sixty-year-old guy spent over 700 thousand yuan in buying blind boxes. Statistics showed that last year 300 thousand hobbyists made deals through a second-hand shopping platform.
The blind boxes usually contain peripheral (周边的) dolls of comics and animation, or film and television, or specially designed ones. A single blind box usually costs about thirty to fifty yuan. But there is no mark on the box, and only after opening it can the buyer see what he has bought. This is rather like buying lottery tickets, for the buyer has to bet on his luck.
However, addiction to blind box is much like that to gambling (赌博). It is highly nontransparent compared with lottery ticket. Nobody knows whether sellers of blind boxes exaggerated (夸大) the winning rate so as to attract people to buy them, thus digging a consumption trap. Besides, it is also unknown whether the objects in the blind boxes are genuine or not. The blind box economy promoted its second-hand trade. The price of some classic dolls or dolls of limited edition have skyrocketed in second-hand trade platforms, and some may reach thirty to forty times. But it is difficult for buyers to judge whether it is the result of real supply and demand, or the consequence of businessmen’s tricks.
The basis of the “blind box economy” is the cultural trend of collection. Many of the target consumers are young people who have scanty experience of life. They are thus attracted by deliberately exaggerated probability of “winning a prize” and constantly throw money to buy blind boxes in order to gain dolls that they desire. Or they may buy at second-hand trade platform high-priced blind box dolls, thinking they can keep value preservation and appreciation, thus falling into the fixed pattern of trap carefully designed by businessmen.
Therefore, it is necessary to remind young people to control their consumption in case they become addicted.
1. A couple and a sixty-year-old guy are mentioned in Para.1 to ________.| A．stress the importance of “blind box economy” to people |
| B．tell how much money people spend on “blind box economy” |
| C．show the popularity of “blind box economy” among people |
| D．prove older people can afford more to buy “blind box economy” |
| A．The fondness of gambling to bet on their luck. |
| B．The high winning rate exaggerated by sellers. |
| C．The blind faith in the cultural trend of collection |
| D．The possibility of making a fortune in second-hand trade. |
| A．previous | B．inadequate | C．personal | D．unforgettable |
| A．To inform readers of the “blind box economy”. |
| B．To promote the products of “blind box economy”. |
| C．To list the reasons behind the popularity of “blind box economy”. |
| D．To warn the consumers to think twice before buying blind boxes. |
The boom of live-streaming video and e-commerce platforms in China has attracted many social influencers, or Internet celebrities (名人), to advertise certain brands and products. The number of influencers and their fans is increasing. In 2018, sales based on live-streaming marketing amounted to more than 100 billion yuan ($14.3 billion), up by almost 400 percent year on year. Influencer marketing is making itself a force that can't be ignored.
However, a growing number of cases of influencers making fools of themselves while advertising products are shedding light on a pressing issue. While earning huge profits, some influencers are turning a blind eye to the quality of the products they are pitching For example, an online celebrity, who once sold 15,000 lipsticks within five minutes and was dubbed ''the king of lipsticks'', met his Waterloo in a recent live stream when promoting a non-stick pan. The audience could see that the fried egg was firmly sticking to the pan. This and other incidents of Internet celebrity marketing have sparked heated discussions online and in many media outlets.
Some people believe that in the era of the Internet celebrity and fan economy, influencer marketing is actually not to blame, but there must be a bottom line for what can and cannot be done. Some others view this incident and the sensation it has caused as an opportunity for this business to be standardized.
【写作内容】
1. 用约30词概括上述信息的主要内容；
2. 用约120词发表你的观点，内容包包括：
（1）谈谈你对“网络名人营销”这一现象的看法（至少两点）；
（2）如何规范网络名人的营销行为？简要说说你的意见或建议（至少两点）。
【写作要求】
1. 写作过程中不能直接引用原文语句；
2. 作文中不能出现真实姓名和学校名称；
3. 不必写标题。
【评分标准】
内容完整，语言规范，语篇连贯，词数适当。
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OUR PRODUCT RANGE
|
WELCOME TO
NELSON HONEY & MARKETING
For over 100 years the Cropp family have worked with nature, extracting the honey delicately, to bring you the finest quality New Zealand Honey. In 1973 third generation beekeeper Philip Cropp set up Nelson Honey & Marketing. His passion for bees, the many wonderful products they produce, have seen Nelson Honey grow from humble beginnings to a hugely successful company with a growing range of honey products sought after worldwide.
Philip’s “Honey will fix it” approach is legendary among friends, neighbors and customers and has been the driver behind some of the revolutionary products he developed over the years like Nectar Ease and Royal Nectar.
Nutrition is all about our honeys. Manuka Honey, sourced from the Marlborough Sounds, Kahurangi National Park and throughout the top of New Zealand’s South Island; West Coast Honey, a delicious multi-floral honey also described as the fruit bowl of honeys comes from the pristine (原始状态的) West Coast of the South Island; and finally Honeydew Honey which comes from the Beech forests of the Nelson Lakes areas. All our honeys are great as a food and may offer added benefits.
Health covers a range of different products, aimed at helping you feel great and stay healthy. Nectar Ease is our sought after Manuka Honey with added Bee Venom range. In this range you’ll also find Propolis, Pollen, Manuka Oil and Apple Cider Vinegar with added Manuka Honey.
Finally our Skincare range is where you will find a range of Manuka Honey soaps as well as our world-famous Royal Nectar products; anything from the Original Face Mask to the new gift packs.
To read more about how it all started, check out the About Us section, or go straight to Products to order your own goodies.
1. Which of the following comes from the Nelson Lakes areas?| A．Manuka Honey. | B．West Coast Honey. |
| C．Honeydew Honey. | D．Apple Cider Vinegar. |
| A．To introduce Nelson Honey & Marketing. |
| B．To analyze the benefits of honey products. |
| C．To attract readers to visit cities in New Zealand. |
| D．To promote products from Nelson Honey & Marketing. |
8 . The tough economy is bringing new shoppers to the secondhand market.Plato's Closet in Charlotte,NC is a private company,which mainly buys and sells used clothes.While Charlotte has outstanding secondhand stores offering high-end and graceful brands for women,most of their stock applies to adults.Plato's closet targets teens and those in their 20s.
Plato's Closet,with stores in Matthews and the university area,sells clothes and accessories（装饰品）that are currently popular at about one third the retail（零售）prices.
The two hottest brands,for buying and selling,are Hollister and Abercrombie & Fitch.Even though the offerings tend to be suitable for young people,there are a variety of shoppers at Plato's Closet of varying ages.Women in their 30s,40s,and older could easily find a purse,jacket or piece of jewelry they like.
If you are selling
Unlike higher-end resale stores which usually work on consignment（寄售）,Plato's Closet buys on the spot.
Items can be gently used,but must be in very good condition.
Clothes should be less than two years old and styles should be the same as those still being sold at the shopping center.
There is no negotiation;prices are set company-wide.If what you sell amounts to $30 or less,they'll give you cash.More than that,you'll get a Visa cash card.
Secondhand success
Don't get discouraged if you can't find something on your first trip.Resale shops are always getting new lists of goods and change their styles with each season.
Be sure to check each piece carefully before buying.
Price comparison
Jackets: New York & Company black blazer,$12; retail: $37.
Pants: Express Editor-style pants,$12; retail: $69.90.
Shoes: Nine West black peep-toe pumps,$12; retail: $89.
Jewelry: Necklaces,$3-$5; retail: $18-$30.
1. Plato's Closet is different from other secondhand stores in that .| A．its offerings are more expensive |
| B．its target customers are young people |
| C．its stock mainly applies to female adults |
| D．it only offers high-end brands for women |
| A．are surely paid by cash | B．can bargain with buyers |
| C．should sell on consignment | D．should make sure it's in good condition |
| A．57.9 dollars | B．15 dollars |
| C．77 dollars | D．25 dollars. |
