A.Some books. | B.Some toys. | C.Some clothes. |
2 . “One, two, three, post the product links!” “Please press the button and give us a thumb-up” “exactly!” the “vibe group,” which means a group of people who are pumping some life into live-streaming and coordinating with live streamers to help steer customers to buy products. The group, also referred to as the “E-commerce straight man/crosstalk” by Chinese users, has stirred a craze in recent weeks on Chinese media platforms.
For the “E-commerce crosstalk” or people who help live streamers to sell their merchandise, it is their specialization. However, others believe that this is confusing to consumers.
The “E-commerce crosstalk” is also known as the center control of the live stream. The work of the center control spans across the pre, mid and post-stage of the live stream, and needs to be responsible for equipment debugging (调试), backstage operation, maintenance of the live stream order, data review and other contents.
They usually create a warming vibe to help live streamers sell products such as “I want 100k likes, could you guys help me to get them, please”, “Post product links!”, “Repost!” or “Let’s join the fan club”. These are normal psychological suggestions for customers which don’t break any of the rules of how to conduct business.
While the “E-commerce crosstalk” group doesn’t just control tempo, they also have another important role — they create a sense of exigency for customers, making them buy now, such as “My friends, the last one! Hurry, buy it now!” “How many are left? No, almost out of stock, only 30 left!” “Buy more today! Hurry up my friends! Go to the yellow cart, find the 1st link! Great price, great quality!”
“These practices are creating an illusion (错觉) of inventory constraints to mislead customers,” Fan Xiaolin, a Beijing-based lawyer told us. The unrealistic atmosphere created by the “E-commerce crosstalk” can easily mislead consumers, causing them to make irrational purchases. The 2020 China Live E-commerce Industry Research Report shows that the average return rate of live e-commerce is as high as 30 percent to 50 percent, which is much higher than the traditional e-commerce return rate of 10 percent to 15 percent.
1. What do “E-commerce crosstalk” specialize in?A.Guiding staff to post the product lines. |
B.Motivating followers to click the “like” button. |
C.Assisting live streamers to sell goods. |
D.Monitoring the live stream to function smoothly. |
A.To ask for a great many thumb-ups. |
B.To tempt the fans to shower the streamer with gifts. |
C.To invite consumers to join fan clubs. |
D.To share or forward the live stream to others. |
A.Urgency | B.Rhythm | C.Involvement | D.Motivation |
A.E-commerce crosstalk can create an authentic atmosphere for viewers. |
B.The customers of e-commerce tend to be irrational. |
C.The traditional e-commerce return rate is relatively lower. |
D.The products of live streamers are in short supply. |
A.In the library. | B.In the bookstore. | C.In the classroom. |
1. What does the man say about the first shirt?
A.It is similar to one of his old shirts. |
B.Its color doesn’t suit him. |
C.Its price is too high. |
A.The white one. | B.The green one. | C.The black one. |
1. What will the woman probably use the car for?
A.Picking up her kid. |
B.Going sightseeing. |
C.Visiting her parents. |
A.They’re less expensive. |
B.They require much maintenance. |
C.They’re environment-friendly. |
A.He’s a professional driver. |
B.He’s interested in cars. |
C.He’s a car salesman. |
1. What does the woman say about the package?
A.It’s not urgent. |
B.It’s not valuable. |
C.It needs to get to London tomorrow. |
A.$15. | B.$19. | C.$22. |
A.$2.10. | B.$2.30. | C.$3.60. |
A.A book. | B.A toy bear. | C.A telescope. |
1. Who is the speaker most probably talking to?
A.Dieters. | B.Sports enthusiasts. | C.Market watchers. |
A.To state that wearing fitness trackers helps. |
B.To prove that running watch-free is beneficial. |
C.To clarify that fitness trackers are popular. |
A.Stopping wearing fitness trackers. |
B.Analyzing data from fitness trackers. |
C.Reducing reliance on fitness trackers. |
A.The popularity of fitness trackers. |
B.The disadvantages of fitness trackers. |
C.The development of fitness trackers. |
10 . More than 100 people, all visually damaged models, attended a fashion show organized by a 41-year-old Hempstead blind model, Annalee Smith, on Saturday.
Smith, who began modeling five years ago and won The Face of Kurvacious Model Competition last year, was diagnosed(诊断) with retinitis pigmentosa(色素性视网膜炎) at the age of 12. The rare genetic condition worsened her vision.
She explained that there were few visually damaged role models in the public field. And while the first New York fashion show starring blind models took the stage in 2016, visually damaged models still don’t have a large presence in fashion.
So Smith began planning her own show over a year ago. She initially planned for only a handful of models, but after announcing the event, she expanded the number of participants after reaching more visually damaged woman than she expected. “I’m inspired even by my own self,” she said.
Rafia Lawal, also a model, 37, was diagnosed with cataracts as a young girl. She auditioned(试演) for a spot on “America’s Next Top Model ” during the show’s early seasons but wasn’t selected. She blamed it on her previous lack of confidence and insecurity due to her disability. “Instead of looking at the camera, I was kind of closing my eyes,” she said. Now filled with confidence, she said she viewed the event as a chance to correct the belief that blind or visually damaged women don’t care about fashion.
1. Why did Anna lee Smith plan her own show?A.To raise money frown visually c am aged worsen. |
B.To make her own fashion show a new trend. |
C.To boost her confidence in organizational skills. |
D.To involve more visually damaged women in fashion. |
A.Ambitious. | B.Modest. |
C.Honest. | D.Generous. |
A.Giving more background information. |
B.Sharing another visually damaged woman’s story. |
C.Indicating the positive influence of the show. |
D.Stressing the importance of confidence. |
A.A Model Devoted to Joining Fashion Show |
B.A Fashion Show Featuring Visually Damaged Models |
C.A Program to Organize Shows for Disabled woman |
D.A Story Behind Visually Damaged Women |