1 . Levi Strauss did not invent jeans, but he is considered the first person to make and sell great numbers of them. He was born in Bavaria, an area that is part of Germany. In 1847 he and his family moved to the United States.
Levi Strauss opened a small dry goods store, first in New York, then in San Francisco, California. Among the products he sold were jeans. These pants were especially useful for miners in California. They needed clothing made from a strong material. Jeans are usually made from a heavy cotton cloth called denim.
Levi Strauss partnered with a clothing maker named Jacob Davis. Davis had invented a process for making rivets (铆钉) for jeans. These little metal connectors helped hold the pieces of cloth together to make the jeans stronger.
In 1875, the government gave Strauss and Davis a patent (专利) for their invention. That meant no one else could legally copy it without their permission. In 1928 the Levi Strauss company registered (注册) the word “Levi’s” as a trademark for their product.
The Smithsonian’s National Museum of American History in Washington has one of the oldest known pairs of Levi’s. Writer James Sullivan published a book called “Jeans: A Cultural History of an American Icon.” In the book, he says jeans show two American values, creativity and rebellion.
Cowboys wore jeans in the old Wild West. In the 1950s, people saw famous Hollywood actors like James Dean and Marlon Brando wearing jeans in movies.
Today jeans come in blue but also lots of other colors and in many styles and at all prices.
1. Which of the following about Levi Strauss is TRUE?A.He invented jeans. | B.He was born in the west of America. |
C.He used to run a dry goods store in New York. | D.He started the Levi Strauss company by himself. |
A.hang little things. | B.make the clothes stronger. |
C.decorate the clothes. | D.protect miners from attacks. |
A.was registered in 1928. | B.was given a patent. |
C.was the oldest trademark of jeans. | D.has ever appeared in movies. |
A.the meaning of jeans. | B.the history of jeans. |
C.how jeans are invented. | D.why jeans become popular. |