1 . Directions: Fill in each blank with a proper word chosen from the box. Each word can be used only once. Note that there is one word more than you need.

A. understand	B. information	C. freely	D. permit	E. results
F. develop	G. ordinary	H. local	I. normal	J. interview
K. allows

As societies develop, their members start to see things not so much according to what they need, but according to what they want. When people have enough money, these wants become demands.

Now, it’s important for the managers in a company to     1     what their customers want if they are going to     2     effective marketing strategies. There are various ways of doing this. One way at supermarkets, for example, is to     3     customers while they're doing shopping. They can be asked what they prefer to buy and then the     4     of the research can be studied. This provides information on which to base future marketing strategies. It's also quite     5     for top managers from department stores to spend a day or two each month visiting stores and mixing     6     with the public, as if they were     7     customers, to get an idea of how customers act.

Another way to get     8     from customers is to give them something. For example, some fast food restaurants give away tickets in magazines or on the street that     9     customers to get part of their meal for nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it also     10     the managers to get a feel for where to attract customers, and which age-groups to attract.

2 . Directions: Complete the passage with the words in the box. Each word can only be used once. Note that there is one word more than you need.

A. potential        B.role        C.feedback     D. desired     E.follows     F. sick G.involves       H.capable       I. expectation       J. designed          K.rush

Every employer knows that hiring the RIGHT people for the RIGHT job is an important organizational need. Not only you have the RIGHT people produce the     1    results, the organization also gains a reputation for hiring the RIGHT people.

Given the importance of this need – it     2    that the organization must have the RIGHT processes and talent attraction programs. Also what it needs are the right types of questions to ask the       3    employee during the interview process. Most employers I know have very elaborate questions and views on what they expect of their employees.

Naturally, it comes as easy to many employers during the interview process but how often are the interviews questions     4    to assess the skills and suitability based on performance alone?

Do you also ask questions about :

Employees’ likes and dislikes in terms of work. For example, he may be extremely good at writing proposals but he is     5     of doing them and prefers meeting people.

Employees’ preferred working style. I know of some very talented people who need a lot of     6     before they are willing to continue. Can you match your style with theirs?

Employees preferred work culture. If your company is hiring to look for a talent to change the culture, make sure the talent is ready to take on that     7    as an agent of change.

Employees’ model of teamwork. This is a soft skill that does not go hand in hand with every

    8    talent you are seeking to hire. If you are building a team and teamwork is critical – you have to make it a point to understand whether the potential employee is up to your     9    , through your questions which you must plan ahead.

Employees’ longer term aspirations. If you cannot fulfill the mid to longer term aspirations of the employees – you know that you can lose this employee after you have hired and trained him. So do not overlook this in your     10     to hire a talent to fill an immediate need.

3 .

Rapidly advancing technology and its impact on education has been a subject of debate. How can schools equip students with the skills they need to succeed in a challenging job market?

Since technology is driving these changes, there is a theory that governments should keep focusing on STEM subjects. These are often referred to as “hard skills,” which are     1     in primary school and right through to university level. In the meantime, ‘soft skills’ are being     2    .

This is a mistake. Much evidence suggests that soft skills are far more     3     to graduates in the long term. Research from Harvard University on the global job market has shown that STEM- related careers grew strongly between 1989 and 2000 but have slowed down since. In contrast, jobs in the creative industries----the sector probably most     4     with the need for soft skills---are growing rapidly. Soft skills are, in fact, increasingly in demand in the workplace: Google cites creativity, leadership     5     and communication skills as top requirements for both potential and current employees.

So why are soft skills so highly     6     for?

With the rapid evolution of technology, a focus on hard skills leaves students     7     to change, as these often have a short shelf life. According to research by World Economic Forum, more than one in four adults reports a mismatch between their skills and those needed for their job role. If soft skills are taught well, these skills should enable students to adapt to change more easily and progress further in their     8     career.

Of course, technical skills are important. But without the curriculum placing equal--- if not greater ---     9     on soft skills, our education systems are missing a huge trick. Hard skills may help a student get a job in a particular industry, but soft skills will help them disrupt it, achieving a wider     10     in their chosen field.

4 . Directions：Complete the following passage by using the words in the box. Each word can only be used once. Note that there is one word more than you need.

Job seekers should know the rules of labor market before they try to find a proper job. Most career organizations     1     three stages for graduates to follow the process of securing a suitable career: recognizing abilities, matching these to available jobs and presenting them well to possible employers.

Job seekers have to make a careful assessment of their abilities. One area of assessment should be of their     2     qualifications, which include special skills within their subject area. Graduates should also consider their own values and attitudes. An honest assessment of personal interests and abilities such as creative skills, or skills acquired from work experience, should also be given careful     3    .

The second stage is to study the opportunities which are available for employment. To do this, graduates can study job and     4     information in newspapers, or they can pay a visit to a careers office, write to friends or relatives who may already be     5     in a particular profession. After studying all the various     6    , they should be in a position to make informed comparisons between various careers.

Good personal     7     is essential in the search for a good career. Job application forms should be filled in carefully and correctly, without grammar of spelling errors. They should also prepare properly by finding out all they can about the possible employer. When     8     information is asked for, job seekers should describe their abilities and work experience in more depth, as well as     9     their own abilities with the employer’s needs, explain why they are interested in a career with the     10     company and try to show that they already know something about the company and its activities. Interviewees should try to give positive answers and not be afraid of asking questions about anything they are unsure about.

5 . Directions: Complete the following passage by using the words in the box. Each word can only be used once. Note that there is one word more than you need.

How to be a demanding reader

The rules for reading yourself to sleep are easier to follow than are the rules for staying awake while reading. Get into bed in a comfortable position, make sure the light is     1     enough to cause slight eyestrain, choose a book that is either terribly difficult or terribly boring-in any event, one that you do not really care whether you read or not-and you will be asleep in a few minutes. Those who are experts in relaxing with a book do not have to wait for     2    . A comfortable chair in the library will do any time.

Unfortunately, the rules for keeping awake do not consist in doing just the     3    . It is possible to keep awake while reading in a comfortable chair or even in bed, and people have been known to     4     their eyes by reading late in light too dim. What kept the famous     5    readers awake? One thing certainly—it made a difference to them, a great difference, whether or not they read the book they had in hand.

Whether you manage to keep awake or not depends in large part on your goal in reading. If your aim in reading is to profit from it—to     6     somehow in mind or spirit—you have to keep awake. That means reading as actively as possible. It means making an effort—an effort for which you expect to be     7    .

Good books, fiction or nonfiction, deserve such reading. To use a good book as a helper to fall asleep is pure waste. To fall asleep or, what is the same, to let your mind wander during the hours you planned to devote to reading for profit—that is,     8     for understanding—is clearly to defeat your own     9    .

But the sad fact is that many people who can distinguish between profit and pleasure—between understanding, on the one hand, and entertainment or the mere satisfaction of curiosity, on the other hand—nevertheless     10     to carry out their reading plans. They can’t make it even if they know which books give which. The reason is that they do not know how to be demanding readers, how to keep their mind on what they are doing by making it do the work without which no profit can be earned.