A.Orange juice. | B.Coffee. | C.Hot chocolate. |
A.In a restaurant. | B.In a class. | C.In a family. |
A.In a supermarket. | B.In a restaurant. | C.In a shop. |
1. What does the man ask the woman to do?
A.Tidy up the table. | B.Help her colleague. | C.Take a lunch break |
A.A cake. | B.A sandwich. | C.Some coffee. |
A.Chocolate tea. | B.Strawberry tea. | C.Green tea. |
SECRETS YOUR MENU WON’T TELL | Have you ever entered a restaurant wanting a salad, only to end up ordering the steak? Chances are, the owners had a hand in that result. Whether it is a high-end restaurant or a fast-food chain, the owners have clever ways to influence your choice. That soft background music? A Scottish study found that diners spent 23 percent more when slow music was played. The red walls? That color stimulates appetite. And then there’s the menu. We’ve annotated(作注解)a menu you might find at a typical medium-priced restaurant. Which of these tricks have you fallen for? | ||
APPETIZER Crispy Fried Mozzarella Sticks 12 THE FINE PRINT For some consumers, the dollar sign apparently screams, “Watch your wallet!” A Cornell University found that guests at one restaurant, given the number-only menu, spent significantly more than those who received a menu with prices showing a dollar sign. Panko—Friend Calamari 9.95 THE FINE PRINT Prices ending with a 9, such as 9.99, “tend to signify value but not quality,” says the New York Times. Most restaurants round up; if not, they’ll go with. 95. Bourbon—Braised Beef Short Ribs 10.95 THE FINE PRINT Names with lots of consonants(辅音)that start with the lips and end in the throat(such as b)tend to copy the mouth movements of eating. These dishes were rated more flavorful than dishes with names featuring consonants that start from the back of the throat.(e.g., the c in corn), says a study from the University of Cologne in Germany. | MAIN COURSES Cheeseburger and Fries. 12 THE FINE PRINT “ Italic typeface(字体)conveys a perception of quality, ” reports the BBC. A study conducted by Swiss and German researchers found that a wine labeled with a difficult-to-read script was liked more by drinkers than the same wine carrying a label using a simple typeface. Meat loaf with summer-whipped potatoes drenched in autumn root vegetables, winter squash, and who knows what else because by this point we’re just making things up to pad the dish’s name so you’ll notice it 14.95 THE FINE PRINT If boxes, huge fonts, and italic don’t catch your eye, how about a super-long dish name? As the restaurant-software company Toast points out on its blog, anything that is different will draw the eye. | ||
DESSERT | Godiva Chocolate Brownie Sundae 6.95 THE FINE PRINT Brand names in menu items show a built-in trust and create a guarantee to diners that they will lover the dish. Sweet Georgia Peach Cobbler 5.95 THE FINE PRINT Restaurants use regional names to attract customers to order a particular dish, says Wansink. Want a good peach tart? Well, then, the peaches have to be from Georgia. |
1. The restaurant owners influence the customers’ choices through_____________.
A.fast — paced music in the restaurant | B.color pictures on the menu |
C.bright decorations on the wall | D.nice menus for the customers |
A.Best Chicken Burger $13.95 |
B.Bourbon-Barbecued Beef Brisket 14.95 |
C.Route 66 Banana Split 13.99 |
D.Dove Chocolate Smoothies $9.99 |
A.A general-interest magazine. | B.A linguistic scholarly journal. |
C.A menu from a restaurant. | D.A guidebook on cooking. |
A.$8. | B.$10. | C.$18. | D.$80. |
A.She doesn’t need any dessert. | B.She wants to eat more to feel full. |
C.She prefers something else for dessert. | D.She doesn’t think the ice cream is good. |
1. What does the man order?
A.Chicken-fried steak. | B.Fries and bread. | C.A large orange juice. |
A.French dressing. | B.Italian dressing. | C.Blue cheese. |
A.The rice is not ready yet. |
B.She offers him an old menu. |
C.They don’t serve pies today. |
A.He stopped making pies. | B.He quit his job here. | C.He broke his leg. |
1. Where are the speakers?
A.In a restaurant. | B.In a bookstore. | C.In a supermarket. |
A.Sign his name. | B.Wait for his turn. | C.Call his friend. |