1 . What do you think of the Tai Kitchen? Let’s see what some customers said about the restaurant.

Tom I went to the Tai Kitchen last week with my friends. It’s the place with the long lie outside! But don’t worry—you won’t need to wait very long and the foods are worth the wait. I had the chef’s special dish of the day, beef and salad.                                 The restaurant gets noisy sometimes, but if you don’t go in busy hours, you’ll find it nice and quiet.

Helen I died the Tai Kitchen a year ago and I keep coming back. It’s always busy and the atmosphere is very lively. The waiters are friendly and helpful and have a good knowledge of the dishes on the menu. There aren’t many kinds of food, but                                 the food is tasty. You’re usually served quickly, so it’s a great place to go.

Peter I was really excited about eating at the Tai Kitchen, butitwas very disappointing. The atmosphere is very modern. The food is tasty, but it is expensive. I was not happy with the service, either. The waiter forgot to bring my main course. When it finally arrived, the rest of the food was cold. So, I won’t go back.

1. When did Tom go to the Tai Kitchen?

A．Last week.

B．Last term.

C．Last month.

D．A year.

2. What does Helen think of the waiters in the Tai Kitchen?

A．Lively.

B．Friendly.

C．Honest.

D．Handsome.

3. What does the underlined word “it” refer to(指代) in the last paragraph?

A．The Tai Kitchen.	B．The atmosphere.
C．The food.	D．The service.

4. What can you learn from what Peter said?

A．The food is cheap.	B．The waiter is helpful.
C．The chef is food.	D．The atmosphere is modern.

5. What are the three customers talking about?

A．A restaurant.

B．A park.

C．A dinner.

D．A city.

2 . In an attempt to win back old customers, restaurants and companies often introduce new menu items or new flavors. Most of these are successful with customers because they have always been researched and tested by companies before they meet the public. However, there are still some that are so unpopular with customers and they fail so badly as a product that they become infamous.

One of the most well-known marketing failures happened in 1985 with New Coke, a soft drink created to replace the original Coca-Cola flavor. The Coca-Cola Company tested several new flavors and found that people always preferred a sweeter soda. As a result, the CEO decided that the sweeter soda would replace the original Coca-Cola drink.

Many customers, however, soon started to express their dissatisfaction with the new drink. The Coca-Cola Company received over 1,500 angry telephone calls every day. The Coca-Cola Company actually employed special experts to talk to customers because they were so angry and sad about the change. Some Americans were buying old Coca-Cola drinks from overseas where the new drink had not yet been introduced. And in some parts of America people were so angry that they emptied bottles of New Coke into the street.

So many people were unhappy with Coca-Cola’s new drink that the company decided only three months later to return to the old Coca-Cola drink. On July 10,1985, the Coca-Cola Company said that it would bring back the old Coke and rename the drink “Coca-Cola Classic” or “Coke Classic”. Thousands of customers phoned the company to express their support.

Even today, business experts are interested in this case. Even though the Coca-Cola Company had carefully tested and experimented with New Coke before introducing it to customers, the New drink was still very unpopular. So, what did Coca-Cola do wrong? It seems the company simply did not understand customers’ deep historical and emotional attachment to the drink.

1. Why do companies usually introduce new menu items?

A．To attract past customers.

B．To attract new customers.

C．To attract elderly customers.

D．To attract customers with special needs.

2. What is the difference between New Coke and the original one?

A．New Coke is sweeter.

B．New Coke is more acidic.

C．New Coke’s color is lighter.

D．New Coke’s bottle is bigger.

3. What is Paragraph 3 mainly about?

A．Why New Coke failed in America.

B．The harm New Coke did to people’ s health.

C．How customers acted in answer to the introduction of New Coke.

D．The comparison between sales of New Coke and the original one.

4. When was New Coke put on the market?

A．In May 1985.	B．In April 1985.
C．In June 1985.	D．In July 1985.

5. What is most likely to be discussed in the paragraph that follows?

A．The reasons why New Coke succeeded overseas.

B．The history of the Coca-Cola Company in the 1990s.

C．The difference between New Coke and Coke Classic.

D．The importance of people’s feelings about old products.