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题型:阅读理解-阅读单选 难度:0.65 引用次数:200 题号:9865727

In an attempt to win back old customers, restaurants and companies often introduce new menu items or new flavors. Most of these are successful with customers because they have always been researched and tested by companies before they meet the public. However, there are still some that are so unpopular with customers and they fail so badly as a product that they become infamous.

One of the most well-known marketing failures happened in 1985 with New Coke, a soft drink created to replace the original Coca-Cola flavor. The Coca-Cola Company tested several new flavors and found that people always preferred a sweeter soda. As a result, the CEO decided that the sweeter soda would replace the original Coca-Cola drink.

Many customers, however, soon started to express their dissatisfaction with the new drink. The Coca-Cola Company received over 1,500 angry telephone calls every day. The Coca-Cola Company actually employed special experts to talk to customers because they were so angry and sad about the change. Some Americans were buying old Coca-Cola drinks from overseas where the new drink had not yet been introduced. And in some parts of America people were so angry that they emptied bottles of New Coke into the street.

So many people were unhappy with Coca-Cola’s new drink that the company decided only three months later to return to the old Coca-Cola drink. On July 10,1985, the Coca-Cola Company said that it would bring back the old Coke and rename the drink “Coca-Cola Classic” or “Coke Classic”. Thousands of customers phoned the company to express their support.

Even today, business experts are interested in this case. Even though the Coca-Cola Company had carefully tested and experimented with New Coke before introducing it to customers, the New drink was still very unpopular. So, what did Coca-Cola do wrong? It seems the company simply did not understand customers’ deep historical and emotional attachment to the drink.

1. Why do companies usually introduce new menu items?
A.To attract past customers.
B.To attract new customers.
C.To attract elderly customers.
D.To attract customers with special needs.
2. What is the difference between New Coke and the original one?
A.New Coke is sweeter.
B.New Coke is more acidic.
C.New Coke’s color is lighter.
D.New Coke’s bottle is bigger.
3. What is Paragraph 3 mainly about?
A.Why New Coke failed in America.
B.The harm New Coke did to people’ s health.
C.How customers acted in answer to the introduction of New Coke.
D.The comparison between sales of New Coke and the original one.
4. When was New Coke put on the market?
A.In May 1985.B.In April 1985.
C.In June 1985.D.In July 1985.
5. What is most likely to be discussed in the paragraph that follows?
A.The reasons why New Coke succeeded overseas.
B.The history of the Coca-Cola Company in the 1990s.
C.The difference between New Coke and Coke Classic.
D.The importance of people’s feelings about old products.

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【推荐1】A third of all food produced worldwide is never eaten. But how easy is it to reduce our food waste? Two students have found out.

“That's not a very pleasant smell,” says student Helen Chigwende, standing with the entire contents of her household food waste bin laid out before her. Helen and one of her house-mates, Will Smith, want to learn how to live a more sustainable(可持续的) lifestyle, so they need to understand their habits. That means searching their leftovers or food that has been sent straight to the bin without being touched. They soon find out how much of their food waste could have been avoided. “We've got a piece of sandwich meat that doesn't even seem to be eaten,” Will says, looking at what sill-eatable food he could save. It is formed into a pile of “avoidable” waste, which soon becomes the “unavoidable” things.

“One of the reasons why we end up with a lot of food waste is that food isn't stored properly,” explained Dr Woolley. Sometimes it is placed in an area of the fridge or cupboard where it is not easily noticeable, so it gets left and not eaten in time. There are also two other tips in reducing food waste. “The first is planning,” he says. “Write a shopping list to make sure you're not repeating things you've already got. The second is preparation. Cook the right amount for the people that are going to eat.”

Back at the student house, Helen and Will are cooking vegetarian food to ensure a sustainable lifestyle. The long term test of whether they can keep up with their dietary prices and reduce food waste is yet to come. But both are devoted to making a positive change now. Despite being a “picky cater”, Helen says a week of sticking to health has not been too diff-cult. “It's just about finding things you'll enjoy eating.”

1. What can we learn about Helen from paragraph 2?
A.She has formed a habit of sorting out waste food.
B.She has never touched her household's bin.
C.She has wasted a lot of “avoidable” food.
D.She has calculated the amount of household waste.
2. What does Dr Woolley stress in paragraph 3?
A.Measures to keep food fresh.
B.Negative effects of food waste.
C.Ways of living a healthy lifestyle.
D.Suggestions for reducing food waste.
3. What can be inferred about Helen and Will from the last paragraph?
A.They are trying to live more sustainably.
B.They find it difficult to stick to health.
C.They are tired of eating vegetables.
D.They have difficulty keeping good eating habits.
4. What is the best title for the text?
A.Be Cautious about Food Waste
B.Food Waste Can Be Unavoidable
C.Reduce the Amount of Daily Food
D.Forming Good Dietary Habits Is Important
2021-10-20更新 | 64次组卷
阅读理解-阅读单选(约330词) | 适中 (0.65)
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【推荐2】Food experts say washing could spread the germs on your turkey in the kitchen sink or nearby food. But it's been a challenge trying to convince cooks to stop rinsing(冲洗) off raw poultry. Germs that can make people sick are common in the guts of healthy poultry and are legally allowed to be on raw turkey and chicken. The assumption is that nobody eats their poultry raw, and that thorough cooking will kill the bacteria.

The do-not-wash raw poultry advice from the USDA is relatively new and perhaps hasn't caught on because it goes against the common belief that washing makes things clean, said Chapman. Benjamin Chapman, a study author and food safety expert at North Carolina State University, said the instinct to wash raw poultry goes back at least decades when people relied more on visual clues to spot problems with poultry. Meanwhile, washing hands and surfaces are also important.

But food preparation is a complicated act, and germs from poultry can be spread even if it's not washed, especially when birds are removed from packaging.

The USDA-funded study stresses that point. Researchers sprayed raw chicken with a harmless strain of E. coli (大肠杆菌) and watched volunteer cooks at test kitchens. Among those who washed their raw chicken, about a quarter ended up spreading the bacteria to their lettuce. But even some of those who did not rinse the chicken got germs on the lettuce. And there are other opportunities for germs to survive on turkeys: melting and cooking.

To ensure a bird is thoroughly cooked, they say to use a thermometer to check that the deepest and thickest parts of it have reached 165 degrees. Even after the meal is cooked, you aren't out of the danger zone. To keep turkeys and other leftovers safe, experts say they should be refrigerated after two hours.

1. People don't accept USDA's advice because _______.
A.the advice is relatively new.
B.cooks clean the turkey before cooking it.
C.cleaning seems more trustworthy.
D.heat can kill most germs and no one eats raw food.
2. What can be concluded from Paragraph 4?
A.Food packages carry germs.
B.Germs from a turkey can be spread whether it is washed or not.
C.Hands and surfaces are easy to get E coli.
D.Multiple methods should be applied to food to get rid of germs.
3. Which way may help to cook a turkey safely?
A.Rinse off the turkey before it is heated.
B.Keep the turkey away from the lettuce and refrigerator.
C.Wash hands and packages before taking out the turkey.
D.Use a thermometer to check the temperature of the turkey.
4. From which section of a magazine is the text probably taken?
A.Cooking.
B.Technology.
C.Science.
D.Medicine.
2020-05-10更新 | 27次组卷
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文章大意:本文是说明文,主要介绍了美国食物浪费的现象及Feeding America在减少食物浪费方面所做的努力。

【推荐3】America has more than enough food for everyone to eat. But each year, billions of pounds of perfectly good food go to waste. Meanwhile, 34 million face hunger in the United States. As the country’s largest food rescue organization, Feeding America partners with food manufacturers, grocery stores, restaurants, and farmers to rescue food and deliver it to food banks serving our neighbors.

Each year, 108 billion pounds of food is wasted in the United States. That equates 130 billion meals and more than $408 billion in food thrown away each year. Shockingly, nearly 40% of all food in America is wasted.

Food goes to waste at every stage of food production and distribution — from farmers to packers and shippers, from manufacturers to retailers to our homes. Food waste in our homes makes up about 39% of all food waste — about 42 billion pounds of food waste, and commercial food waste makes up about 61% of all food waste or 66 billion pounds of food waste. Feeding America focuses on reducing food waste on farms and in food service, manufacturing, and retail. Last year, the Feeding America network and our partners rescued 4. 7 billion pounds of groceries. That food went directly to meals for people facing hunger. This makes Feeding America the largest food rescue organization in the country.

Food rescue, or food recovery, is the practice of collecting high-quality food that would otherwise go to waste and distributing it to people facing hunger. We work with manufacturers, retailers, and farmers to reduce food waste and get rescued food to people in need. We identify food at the risk of going to waste, offer rescued food to food banks, safely ship food over long distances and keep food fresh longer once it reaches a food bank.

1. What is the present situation of the food in America?
A.It is barely enough.B.It is increasingly insufficient.
C.It is quite abundant.D.It is easily available.
2. What does the underlined phrase “distribution” in paragraph 3 mean?
A.Delivery.B.Collection.C.Waste.D.Reduction.
3. How does the author reveal the food waste in America?
A.By making comparisons.B.By presenting data.
C.By listing reasons.D.By offering examples.
4. What is the purpose of Feeding America?
A.It teaches people how to grow food.B.It urges government to take action.
C.It helps to relieve world hunger.D.It saves food from being wasted.
2023-06-02更新 | 34次组卷
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