1 . To stream or not to stream? That is a question facing both music listeners and musicians.

Taylor Swift made news recently by pulling her music off Spotify, the world’s biggest streaming music service and turned to iTunes downloading and stores for sales. Back in July, Swift swept the pop music industry by selling almost 1.3 million copies of her album, 1989 in its first week. In an article Swift wrote, “The music industry is not dying... it’s just coming alive.”

Her cheerful attitude surely comes from her own unique position. So far this year, Swift has made $64 million, according to Forbes. She’ll make plenty more by bringing in about 70 cents for each dollar paid to download her music. It is much more than the royalty (版税) rate paid out by Spotify of between $0.006 and $0.0084 per song stream.

According to the Recording Industry Association of America (RIAA), money from streaming on YouTube, Pandora and Spotify has helped bring in more money. But the small amount Spotify pays to musicians still caused many of them to withhold some or all of their music from the service, like artists from Beyoncé to The Beatles.

Yet for bands struggling to get by, struggling even to be heard, keeping their music off streaming services is not so easy. Such bands need to get their music out any way they can, and if they’re going to make money, they need to make their music easily accessible to listeners.

To stream or not to stream is a difficult choice for fans, too. The streaming model puts ownership (所有权) of the music in the hands of the music industry. Rather than letting you own your collection, the music business is moving toward a model similar to on-demand cable TV. Every song written is available online whenever and wherever you’d like to hear, but the problem is that you, the user, need to pay over and over again each time you stream it.

2 . Do you find yourself waiting for the next MrBeast video to drop so you can see his latest challenge? Or perhaps the newest experiment from Mark Rober? Maybe you’re wild about Harry Styles or Timothee Chalamet. You follow them on social media, connect with other fans online and maybe even message them now and again. Even though these people are celebrities, you feel like you know them.

Most of us form relationships of some sort with celebrities and fictional characters. We imagine having a conversation with that person or asking for advice. Sometimes we develop a more romantic crush. Embarrassing as it may sometimes feel, this is perfectly normal. Scientists call these faux friendships “parasocial relationships”. Social relationships involve two or more people. Parasocial ones, on the other hand, are completely one-sided.

Decades ago, parasocial relationships happened between TV viewers and the people on screen. This was especially true for talk-show hosts and newscasters who spoke directly to the camera. People watching felt as though these TV personalities were talking directly to them. Over time, they felt a close connection with them. It wasn’t just people on TV. Beatles fans went wild for the band, just as Harry Styles fans do today.

More recently, parasocial relationships have shifted to other types of screens. Many people, from children to adults, have some form of screen that they use for entertainment. Even young children form parasocial relationships with on-screen personalities. Big Bird and Elmo from Sesame Street can seem like friends. So can animated characters or superheroes.

“We root for them,” says Kristin Drogos. “We want them to do well.” Drogos is a communication researcher at the University of Michigan in Ann Arbor. It’s that positive feelings toward these on-screen personalities that cause us to form a parasocial bond with them. And that connection can be powerful.

3 . Adapted from Liang Xiaosheng’s award-winning novel, the realistic drama A Li felong Journey recently has been a huge hit on TV and online.     1    

Given that A Lifelong Journey is set in the 1960s, it’s not surprising that the family has to deal with lots of social changes and uncertainties, like the restoration of Gaokao, the country’s reform and opening-up, the passion for private business and so on.     2     To create the neighborhood, the shooting crew built a set covering 8, 000 square meters in Changchun, Jilin province, collecting many old items, such as old-fashioned televisions and calendars, to re-create the past. The clothing, like Lei Feng-style hats, and interior spaces, also play an essential part, changing with time as the plot develops.

The five virtues in Confucianism—benevolence (仁), righteousness (义), courtesy(礼), wisdom and trust can be found in the lead character Zhou Bingkun, the youngest son in the family.     3     In the show, Zhou Bingkun used to be a factory worker, the one who has taken care of the big family and friends selflessly.

Following the lives of Zhou’s family, the drama gives viewers an insight into the lives of ordinary Chinese.     4     It is the kind of show that strikes your heartstrings and leaves you in tears even if you’ve already read the book.     5    

4 . The kid’s face is glowing green from the iPad in her hands, which shows a cartoon boy singing a nursery rhyme and dancing with dinosaurs. She’s so attracted that she doesn’t respond when her mother calls her name. “It’s literally like crack for her,” says her mom Meng Zhou at their home.

It is CoComelon, which may be the most streamed children’s entertainment program in the world. The show was watched for 33 billion minutes last year and had 3.6 billion views on YouTube in January, as many as three-quarters of whom were from outside the U. S. . CoComelon was a Top 10 show on Netflix for more than 100 straight days in 2021, and its music is streamed 1.3 million times a day on Spotify.

CoComelon is not only a ratings juggernaut (收视率主宰). It’s also a model for a new approach to children’s TV. A room of adults could work very hard for years on a concept that helped kids learn important ideas, only to find out viewers weren’t interested. CoComelon’s parent company, Moonbug Entertainment, searches digital platforms like YouTube for popular kids’ programming to figure out what the audience want to watch.

It’s clear that much of CoComelon’s popularity is caused by this program. As parents juggled childcare and remote work, demand for kid content increased greatly, thus making CoComelon successful. The success of the show is the influence that CoComelon has on babies and kids. You can see the evidence in the dozens of TikTok videos showing kids who hear the marimba tones of its theme song. And, Zhou’s daughter’s third word, after Mama and Dada, was CoCo.

As the show and others like it become inescapable, parents are going to have to deal with whether this type of children’s programming works for their families. Sure, their kids may love it — but does that mean it’s any good for them?

5 . Have you ever heard of the group Westlife? Maybe you have, but I’m sure many of you don’t know very much about it.

Westlife is an Irish boy band group, which was made up of 6 boys in the beginning and called IOU. The group quickly became popular with young people thanks to their song Swear It Again, which was at the top of the UK charts (排行榜) in April 1999.

Chinese fans got their first chance to see Westlife on March 6th, 2006 in Beijing. Although the four-member group has been singing pop for seven years, the young boys have all grown up and their songs are still very popular. When they performed in Beijing, Westlife released (发行) their new album Face to Face in China. Face to Face has been at the top of the British charts for a long time. The album’s most popular song You Raise Me Up mixes traditional Irish music with pop music.

Although hip-hop is quite popular among the young, Westlife has no plans to change. They said, “Hip-hop is for the young, but pop can be enjoyed by moms who are busy cooking meals and raising the kids.