1 . Is a moviegoer different than a movie-lover? I’d say so. You can love a movie by watching it at home.
I’ve thought about two views of the moviegoer lately.
The first view comes from Roland Barthes. Most often, his moviegoers don’t go to the movies for a distinct purpose.
The second view comes from the Clark Theater manager, Bruce Trinz. When people go to the movies they go for a certain personal motive. They may want to forget something, or escape from the lives they are leading. Or they may want to see a film they liked years ago.
A.Whatever motive they have |
B.To be a moviegoer, you have to go out |
C.The movie also puts them somewhere else |
D.They are instead wrapped up in themselves |
E.Because moviegoers go in search of beauty |
F.Moviegoers may be hopelessly addicted to the movies |
G.It’s something to do with a response to leisure, free time |
2 . Consisting of 39 episodes, the drama Knockout (狂飙) was directed by Xu Jizhou in 2021. It stars actors Zhang Songwen and Zhang Yi, who respectively play a fishmonger-turned-gang boss and a devoted police officer, recounting how they turn from friends to enemies over a period of two decades. Not only does it become a hit in China,
Set against the background of two decades of major social development in China and progress in it law-enforcement methods and capabilities, the story earned 8.6 points out of 10 on Douban and has won the market largely,
The show’s popularity index has reached 11,800—normally, 8000 marks a hit—on iQiyi.
A.for it’s an in-depth examination of the complexity of humanity. |
B.it was released on Feb 1 and reported by some domestic media. |
C.it has also been streamed overseas and translated to more than eight subtitled languages. |
D.However, he is bullied by two villains (恶棍) frequently and can’t do anything about it. |
E.Many viewers spent their Spring Festival holiday following the Suspense-filled drama. |
F.He makes people believe that even the darkest corner can be brightened by a glimmer of light. |
G.The company believes the drama’s success can be attributed to creative writing and the multifaceted characters. |
3 . To stream or not to stream? That is a question facing both music listeners and musicians.
Taylor Swift made news recently by pulling her music off Spotify, the world’s biggest streaming music service and turned to iTunes downloading and stores for sales. Back in July, Swift swept the pop music industry by selling almost 1.3 million copies of her album, 1989 in its first week. In an article Swift wrote, “The music industry is not dying... it’s just coming alive.”
Her cheerful attitude surely comes from her own unique position. So far this year, Swift has made $64 million, according to Forbes. She’ll make plenty more by bringing in about 70 cents for each dollar paid to download her music. It is much more than the royalty (版税) rate paid out by Spotify of between $0.006 and $0.0084 per song stream.
According to the Recording Industry Association of America (RIAA), money from streaming on YouTube, Pandora and Spotify has helped bring in more money. But the small amount Spotify pays to musicians still caused many of them to withhold some or all of their music from the service, like artists from Beyoncé to The Beatles.
Yet for bands struggling to get by, struggling even to be heard, keeping their music off streaming services is not so easy. Such bands need to get their music out any way they can, and if they’re going to make money, they need to make their music easily accessible to listeners.
To stream or not to stream is a difficult choice for fans, too. The streaming model puts ownership (所有权) of the music in the hands of the music industry. Rather than letting you own your collection, the music business is moving toward a model similar to on-demand cable TV. Every song written is available online whenever and wherever you’d like to hear, but the problem is that you, the user, need to pay over and over again each time you stream it.
1. Why did Taylor Swift say “music industry is coming alive”?A.Because she got a unique position in music industry. |
B.Because her new album made a great offline success. |
C.Because the birth of streaming brings great chances to music. |
D.Because Spotify becomes the world’s biggest streaming music service. |
A.Keep back. | B.Pick out. | C.Hold onto. | D.Put away. |
A.Taylor Swift promotes free music streaming. |
B.Streaming puts ownership of music in the hands of fans. |
C.Some bands still depend on streaming for chances to be heard. |
D.Fans can own music with a once-for-all pay on streaming platforms. |
A.The Music Industry Is Coming Alive |
B.Streaming Leaves Musicians and Fans in a Dilemma |
C.To Pay or Not to Pay: a Tough Choice for Music Fans |
D.The Rise of Streaming: a Threat or Opportunity for the Music Industry |
4 . Do you find yourself waiting for the next MrBeast video to drop so you can see his latest challenge? Or perhaps the newest experiment from Mark Rober? Maybe you’re wild about Harry Styles or Timothee Chalamet. You follow them on social media, connect with other fans online and maybe even message them now and again. Even though these people are celebrities, you feel like you know them.
Most of us form relationships of some sort with celebrities and fictional characters. We imagine having a conversation with that person or asking for advice. Sometimes we develop a more romantic crush. Embarrassing as it may sometimes feel, this is perfectly normal. Scientists call these faux friendships “parasocial relationships”. Social relationships involve two or more people. Parasocial ones, on the other hand, are completely one-sided.
Decades ago, parasocial relationships happened between TV viewers and the people on screen. This was especially true for talk-show hosts and newscasters who spoke directly to the camera. People watching felt as though these TV personalities were talking directly to them. Over time, they felt a close connection with them. It wasn’t just people on TV. Beatles fans went wild for the band, just as Harry Styles fans do today.
More recently, parasocial relationships have shifted to other types of screens. Many people, from children to adults, have some form of screen that they use for entertainment. Even young children form parasocial relationships with on-screen personalities. Big Bird and Elmo from Sesame Street can seem like friends. So can animated characters or superheroes.
“We root for them,” says Kristin Drogos. “We want them to do well.” Drogos is a communication researcher at the University of Michigan in Ann Arbor. It’s that positive feelings toward these on-screen personalities that cause us to form a parasocial bond with them. And that connection can be powerful.
1. What does the author intend to do in Paragraph 1?A.To suggest several ways to kill time. |
B.To reflect the diversity of people’s interests. |
C.To show people’s attachment to famous people. |
D.To confirm the benefits of watching celebrities. |
A.Innocent. | B.Imaginary. | C.Fashionable. | D.Abnormal. |
A.They can exist between human beings and non-humans. |
B.People are more willing to become friends with talk-show hosts. |
C.Superheroes are more popular among adults as on-screen friends. |
D.Celebrities make the best of parasocial relationships to attract more fans. |
A.How parasocial relationships benefit people. |
B.What can influence a parasocial relationship. |
C.How to communicate with on-screen friends. |
D.What people share in parasocial relationships. |
5 . Adapted from Liang Xiaosheng’s award-winning novel, the realistic drama A Li felong Journey recently has been a huge hit on TV and online.
Given that A Lifelong Journey is set in the 1960s, it’s not surprising that the family has to deal with lots of social changes and uncertainties, like the restoration of Gaokao, the country’s reform and opening-up, the passion for private business and so on.
The five virtues in Confucianism—benevolence (仁), righteousness (义), courtesy(礼), wisdom and trust can be found in the lead character Zhou Bingkun, the youngest son in the family.
Following the lives of Zhou’s family, the drama gives viewers an insight into the lives of ordinary Chinese.
A.No wonder viewers thought highly of this drama. |
B.It is time to create such a drama to remember the bygone times. |
C.China has witnessed dramatic changes over the past five decades. |
D.And it explores themes of family, friendship and romance in a bittersweet story. |
E.He was played by Lei Jiayin, who says he can almost “see his father” in the drama. |
F.Disney has also announced it has acquired the drama series for an international release. |
G.Most of the narrative took place in a shantytown (棚户区), where Zhou’s family lives. |
6 . The kid’s face is glowing green from the iPad in her hands, which shows a cartoon boy singing a nursery rhyme and dancing with dinosaurs. She’s so attracted that she doesn’t respond when her mother calls her name. “It’s literally like crack for her,” says her mom Meng Zhou at their home.
It is CoComelon, which may be the most streamed children’s entertainment program in the world. The show was watched for 33 billion minutes last year and had 3.6 billion views on YouTube in January, as many as three-quarters of whom were from outside the U. S. . CoComelon was a Top 10 show on Netflix for more than 100 straight days in 2021, and its music is streamed 1.3 million times a day on Spotify.
CoComelon is not only a ratings juggernaut (收视率主宰). It’s also a model for a new approach to children’s TV. A room of adults could work very hard for years on a concept that helped kids learn important ideas, only to find out viewers weren’t interested. CoComelon’s parent company, Moonbug Entertainment, searches digital platforms like YouTube for popular kids’ programming to figure out what the audience want to watch.
It’s clear that much of CoComelon’s popularity is caused by this program. As parents juggled childcare and remote work, demand for kid content increased greatly, thus making CoComelon successful. The success of the show is the influence that CoComelon has on babies and kids. You can see the evidence in the dozens of TikTok videos showing kids who hear the marimba tones of its theme song. And, Zhou’s daughter’s third word, after Mama and Dada, was CoCo.
As the show and others like it become inescapable, parents are going to have to deal with whether this type of children’s programming works for their families. Sure, their kids may love it — but does that mean it’s any good for them?
1. Why does the author mention the kid in the first paragraph?A.To explain a phenomenon. | B.To introduce a topic. |
C.To make a prediction. | D.To present a fact. |
A.It only attracts babies and kids in the U. S. |
B.Its music is streamed 1. 3 million times a day on Netflix. |
C.It serves as a model showing how to make children’s TV. |
D.It is the most popular entertainment program on YouTube. |
A.Balanced. | B.Matched. | C.Compared. | D.Connected. |
A.Objective. | B.Dissatisfied. | C.Uninterested. | D.Supportive. |
7 . The new TV series Joy of Life is a hit, scoring 8/10 among the most critical reviewers of Douban, a Chinese social networking service website. The series premiered(首映)on Tencent Video and iQiyi(online video platforms)on November 26,2019.
But how would you feel if Tencent Video and iQiyi allowed anyone to pay an extra fee to see a show’s upcoming episodes(集)ahead of schedule? The two of China’s biggest video streaming platforms decided to allow users to pay an extra fee on top of their subscription(订阅)to get advanced access to episodes of Qing Yu Nian(Joy of Life). Monthly subscriptions for Tencent Video cost 15 yuan(US$ 2.14)and iQiyi charges 19 yuan(US$ 2.71). Under the new policy, users could pay 50 yuan(US$ 7.14)to always stay six episodes ahead in Qing Yu Nian. Alternatively, watching a single episode in advance costs 3 yuan(US$ 0.43).
Users are mad about Tencent Video’s and iQiyi’s extra fees on top of subscriptions. On Weibo, a Chinese microblogging website, tags related to the two platforms’ pricing policies repeatedly recurred on trending searches, where many people were found complaining about the platforms being greedy and called for the audience to boycott the policy.
The policy also drew criticism from People’s Daily. The state-owned newspaper said the platforms “have bad table manners” and “drain the pond to fish and burn the woods to hunt,” which are Chinese idioms used to describe someone focusing on quick profits as opposed to long-term interests. People’s Daily also said the sites look down upon on users’ rights. ” Two lawyers apparently agreed. The lawyers, who claim to be users of Tencent Video and iQiyi, started two separate cases, saying that they violated users’ rights.
But some experts don’t think the new pricing rules are unreasonable. Zhu Wei, a professor at the China University of Political Science and Law, argued in an article that charging outside subscriptions are value-added services and don’t violate the law. But Zhu added that the platforms are at fault for not properly informing users about the policy in advance.
In the face of extreme competition and perhaps an ambitious business model, China’s streaming giants are hoping that additional charges could turn their luck around. But judging by the pushback on social media, it may not be so easy. It’s hoped that the next stage of this streaming war is a little more friendly.
1. According to the new policy,how much will the subscribers pay in total if they want to watch six episodes on Tencent Video in advance?A.50 yuan. | B.18 yuan. | C.65 yuan. | D.69 yuan. |
A.Indifferent. | B.Neutral. | C.Favorable. | D.Critical. |
A.Appear. | B.Perform. | C.Attract. | D.Serve. |
A.A well-received TV play. | B.An actor loved by the audience. |
C.A debatable charging policy. | D.A TV play worthy of money. |
8 . Have you ever heard of the group Westlife? Maybe you have, but I’m sure many of you don’t know very much about it.
Westlife is an Irish boy band group, which was made up of 6 boys in the beginning and called IOU. The group quickly became popular with young people thanks to their song Swear It Again, which was at the top of the UK charts (排行榜) in April 1999.
Chinese fans got their first chance to see Westlife on March 6th, 2006 in Beijing. Although the four-member group has been singing pop for seven years, the young boys have all grown up and their songs are still very popular. When they performed in Beijing, Westlife released (发行) their new album Face to Face in China. Face to Face has been at the top of the British charts for a long time. The album’s most popular song You Raise Me Up mixes traditional Irish music with pop music.
Although hip-hop is quite popular among the young, Westlife has no plans to change. They said, “Hip-hop is for the young, but pop can be enjoyed by moms who are busy cooking meals and raising the kids.
1. Westlife is from ________.A.America | B.China |
C.Ireland | D.Germany |
A.went from 6 to 4 | B.went from 4 to 6 |
C.went from 5 to 4 | D.didn’t change |
A.Chinese fans fell in love with Westlife. |
B.Chinese fans were first introduced to Westlife. |
C.Chinese fans first heard Westlife’s songs. |
D.Chinese fans could see Westlife in Beijing. |
A.电影 | B.书 |
C.歌手 | D.专辑 |
A.Hip-hop music. | B.Pop music. |
C.Rock music. | D.Classical music. |
9 . Tips on Presentation Skills
Even with a snappy (漂亮的)opening, after 10 minutes, most audiences will lose 75 percent of their listening capacity.
Effective speakers understand that wandering presentations are impossible to understand and are guaranteed to lose an audience. Behind every powerful speech is a solid outline matching with the goal of the presentation. One basic structure is an “open,body and close” approach.
Nonverbal communication, such as dress and gestures,can dramatically influence the acceptance of a presentation. A speaker's dress should match his audience and the significance of the event. For example, a speaker presenting to a corporate audience should wear a suit. Dress specifics will vary from speaker to speaker, but the key is choosing clothes that enhance(增加),not distract,from the message.
A.If used correctly,technology can help keep audience's interest. |
B.This can't happen if a speaker is too worried about his/her own reaction. |
C.If the goal is to inform,information may be structured by cause and effect |
D.Voice tone and speed are well-known topics when it comes to presentation skills. |
E.It means a speaker must work throughout the speech to draw listeners into the presentation. |
F.Message acceptance is a two-way communication process and requires audience agreement. |
G.And keep movement close to the body to ensure gestures are emphasizing key points but not distracting from the message. |
10 . Last weekend was terrible for awards ceremonies. The BAFTAS,defined by a painful monologue(独角戏)from Joanna Lumley, was watched by 500,000 fewer people than last year. Meanwhile,the number of 18﹣to 49-year-olds watching the Grammys has reached an all-time low.
Don't expect the Oscars to fare any better;they have lost millions of viewers since 2014. Add to the fact that comparatively few people have watched most of the nominated films and you have got a ratings time bomb.
Viewers are deserting awards shows in groups and something needs to be done. But what?Reorganize them to celebrate really popular work?That's what the Oscars put forward last year when it suggested a best popular film category﹣and it was swiftly booed(喝倒彩)out of town.
Another option would be to shorten the length of the ceremonies, but this won't work either. The Oscars recently announced plans to hide several categories in ad breaks,and the anger in some quarters(the cinematographers, makeup artists and editors who this year won't get their moment on the small screen)has been obvious.
What else can they do? Fewer songs? Shorter speeches? An In Memoriam section that consists of the words: "People die: get over it"?
Fortunately, I have the perfect solution: don't televise awards shows. Just don't do it. Awards shows are the opposite of good television. They're too long and too boring because of regular and repeated patterns and too self﹣important. And by God, we should have learned by now not to give celebrities any more attention than they already have. It just makes them think that we want to hear them giving out half﹣baked opinions about Donald Trump and Brexit.
I'm not suggesting that the awards shows shouldn't happen. I'm just saying that the awards should be announced in the form of a press release at the end of the ceremony, followed by a handful of You Tube clips showing some nice outfits and a couple of speeches. That's how most of us consume them now anyway.
1. Why does the writer mention the BAFTAS and the Grammys?A.To introduce the topic of the article. |
B.To support the topic of the paragraph. |
C.To attract the readers' attention. |
D.To make comparison with the Oscars. |
A.The best popular film category. |
B.The best actress. |
C.The reorganized Oscars. |
D.The deserted awards show. |
A.Awards shows are better if shortened. |
B.Awards shows are excellent television. |
C.Awards shows are important to us. |
D.Awards shows should be shown in another form. |
A.The bright future of awards shows. |
B.What terrible awards shows. |
C.Stopping the television of awards shows. |
D.Boycott attention to celebrities. |