Just as people have altered their skin’s color to indicate wealth and beauty, so have cultures around the globe marked their skin to show cultural identity or community status. Tattooing (纹身), for example, has been carried out for thousands of years. Leaders in places
In Japan, tattooing had been practiced for a long time
In some cultures, scarring — a marking which
Not all skin markings are permanent, though. In countries such as Morocco and India, women
A. process B. impacting C. appearance D. linked E. assessment F. costly G. crucial H. highly I. legal J. pause K. marketed |
Tobacco use and its negative impacts on health have been well-documented for decades. Traditional tobacco products, such as cigarettes, have been
Despite being
HTPs are packaged to appeal to young people who perceive them as safer than smoking. To prevent young people from experimenting with HTPs and
The innumerable downsides to smoking should give smokers
Unfortunately, quitting tobacco isn't easy. Most people will also encounter numerous challenges including nicotine withdrawal and symptoms such as eagerness, irritability (易怒) and difficulty concentrating. Supportive social environments, coping strategies and professional help are
Remote Work Slows Senior Housing Market Recovery
With the rise of remote work, the market for senior housing has met with problems in its recovery. Only a few old people choose to live in senior-living communities
When more adults began working remotely during the pandemic (流行病), they were able to check in on aging parents easily — they
Experts have been analyzing the phenomenon in different ways. Some found that the greater flexibility to care for parents
The age at which people enter senior housing is also increasing,
Still, many senior-housing operators are optimistic. When
4 . Pricing is managers’ biggest marketing headache. It’s where they feel the most pressure to perform and the least certain that they are doing a good job. All successful pricing efforts share two qualities: The policy combines well with the company’s overall marketing strategy, and the process is well-organized as a whole.
A company’s pricing policy sends a message to the market—it gives customers an important sense of a company’s philosophy. Consider Saturn Corporation (a wholly owned company of General Motors). Saturn wants to let consumers know that it is friendly and easy to do business with. Part of this concept is conveyed through initiatives such as inviting customers to the factory to see where the cars are made and sponsoring evenings at the dealership that combine a social event with training on car maintenance. But Saturn’s pricing policy sends a strong message as well. Can a friendly, trusting relationship be established with customers if a salesperson uses all the negotiating tricks in the book to try to separate them from that last $100? Of course not. Saturn has a “no hassle, no haggle” policy which removes the possibility of conflicts between dealer and potential customer. Customers have an easier time buying a car knowing that the next person in the door won’t negotiate a better deal.
Of course, there are typically many participants in the pricing process: Accounting provides cost estimates; marketing communicates the pricing strategy; sales provides specific customer input; production sets supply boundaries; and finance establishes the requirements for the entire company’s financial health. Input from diverse sources is necessary. However, problems arise when the philosophy of wide participation is carried over to the price-setting process without strong coordinating mechanisms (协调机制). For example, if the marketing department sets list prices, the salespeople negotiate discounts in the field, the legal department adjusts prices if necessary to prevent breaking the laws or contractual agreements, and the people filling orders negotiate price adjustments for delays in shipment, everybody’s best intentions usually end up bringing about less than the best results. In fact, the company may actually lose money on some orders.
1. Why is it essential for a company’s pricing policy to combine with its overall marketing strategy?A.To maximize possible returns and profits. |
B.To maintain consistency in business operations. |
C.To eliminate the need for diverse sales inputs. |
D.To attract customers to social events and trainings. |
A.Saturn trains its dealers to treat customers sincerely. |
B.Saturn offers discounts to some loyal customers. |
C.Saturn cars are at least $100 cheaper than other cars. |
D.Saturn cars are sold at fixed, non-negotiable prices. |
A.Decision making requires gathering comprehensive information. |
B.The coordinating mechanism won’t work without a lot of input. |
C.Potential customers are easily upset at any stage of the process. |
D.The company loses money unless everyone intends for the best. |
A.The art of coordinating pricing processes |
B.The best sales negotiation techniques |
C.Getting one step closer toward better pricing |
D.Maximizing profits through pricing policies |
5 . The young lead new trends in consumption market
With the post-1990 generation becoming a vibrant (充满活力的) force in society and the post-2000 generation gradually entering the workforce, the purchasing power of the new generation of consumers has been steadily growing.
In terms of consumption pattern, online shopping has become the top choice for young people. Young people not only comprise a comparatively high percentage of internet users but also tend to shop online.
And yet a trend toward rational consumption has been growing rapidly over the past few years.
When it comes to brand cognition, young consumers seem to favor domestic products. Thanks to information online, young consumers no longer blindly pursue foreign brands and instead prefer local brands, highlighting their confidence in Chinese-made products. From Li-Ning, Anta to Warrior shoes, domestic brands in various fields are being warmly welcomed by young consumers.
A.Young consumers no longer blindly chase trendy or luxury items. |
B.They excel in using mobile devices and social media for getting information. |
C.Their tendency to pay much leads to the development of products and services. |
D.Their changing behaviors in consumption have promoted high-quality products. |
E.In fact, young people are slowly becoming the main force in the consumer market. |
F.They are willing to pay for products with unique features and innovative services. |
Walking and Using a Phone is Bad for Your Health
Spend time on any crowded sidewalk and you’ll see heads bent over and eyes cast downward. One recent study of college students found that a quarter of people crossing intersections
When you walk and use a phone at the same time, you automatically adjust
Looking down at a smartphone while walking can also increase the amount of force
It’s now widely accepted that walking in natural spaces is good for your mental health. It appears that
Most of us understand that walking and using a phone can be risky. Some cities, like Honolulu,
If you’re distracted by a phone, you’re definitely putting
A.Why we need to write down our plans. |
B.Why some tasks or responsibilities matter. |
C.Why it is necessary to spare time for handwriting. |
D.Why we should let go of some unimportant things. |
A.Be more motivated at work. |
B.Reconsider the value of a task. |
C.Fulfill our commitment to the community. |
D.Raise our awareness of social responsibility. |
A.Giving them up. | B.Assigning them to others. |
C.Typing them down. | D.Adding to their meaningfulness. |
A.Which countries are similar? | B.How to fix things? |
C.How to keep fit? | D.Who are facing these problems? |
What If You’re Not Good at English?
Researchers whose first language is not English can spend around twice as long reading an English scientific journal article as native speakers. For a PhD student, that can mean
These statistics,
The team found that among scientists who had published only one paper in English, scientists from countries
At conferences, even those who overcome obstacles face difficulties in presenting their work in English. Germana Barata, a researcher who
England Prohibits Phones in Schools, But Will It Help?
Recently, England’s Department of Education has confirmed plans to ban the use of mobile phones in English schools during the school day, including break times. The guidance offers schools a variety of ways to implement (实施) the ban, ranging from an order to leave all phones at home, to handing them in on arrival or keeping them in inaccessible lockers.
England’s response to the growing frustration with students’ cellphone use during school time is not unfounded. The United Nations this past summer published a report issuing a strong warning regarding technology use in schools around the globe. Some countries had already implemented strict “no-cellphone” policies. For example, France prohibited students in elementary and middle schools from using cellphones while on campus. Meanwhile, it is reported that most teens use their phones for an average of 43 minutes during school hours, with some students reaching six hours on the high end. These addictive devices often lead to distraction and social anxiety. Worse still, almost one-third of secondary school teachers said that their lessons were interrupted by students’ mobile phones.
However, some people don’t believe that banning mobile phones in England’s schools will fundamentally address the harm that mobile phones do to children. “We work with children daily. We understand that a phone is a device to pay for a bus, contact your mum, and find information,” Kidron, a secondary school teacher, said. “So the device is not the issue; it is the persistent irresponsible content provided by online tech platforms that is to blame. Companies that engage with children, therefore, should offer content that is suitable for their age and development capacity.” Ghey, a concerned mother, also raised her voice on this matter, but with a different perspective. She argued for the phone manufacturers to make specific products for under-18s that prevent them from accessing harmful content.
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