1 . Fifteen years ago, apps were new and few truly understood their potentials. Retailers (零售商) barely knew that consumers could browse in stores while comparing _________ from other providers through apps before _________ making the purchase online. Ten years ago brick-mortar-and (实体店) retailers were threatened as Amazon released an “evil” promotion that encouraged consumers to use Price Check app while visiting _________ stores. Any purchase completed through the app was given rewarding _________, which significantly stimulated sales and _________ many shop owners to bankruptcy (破产).

“Media have reported these apps as a threat to physical stores,” says a retailer. “However, less _________ is the fact that it is also an opportunity for us.” Retailers need to accept any sensible buyer tends to _________ prices. You’d better offer in-store Internet access to _________ these consumers. With caring services combined with acceptable prices, the store might persuade consumers to make the deal _________.

A study indicates it’s ____________ to limit the item price to at most 5 dollars higher than what online stores charge. After all, for some consumers, getting the absolute lowest price is not their ____________. Many of them, instead, are willing to pay ____________ in exchange for favorable shopping experiences, such as the pleasant store atmosphere with a reasonable price ____________.

Besides, adopting a strategy of ____________ channels is also essential. With many sale channels under control, retailers surely have access to the lowest price. Therefore, when a customer pulls out a mobile device in store, retailers can be spared the ____________ that was unavoidable for them ten years ago.

3 . When I re-entered the full-time workforce a few years ago after a decade of lonely self-employment, there was one thing I was looking forward to the most: the opportunity to have work friends once again. It wasn't until I entered the corporate world that I realized, for me at least, being friends with colleagues didn't emerge as a（n） ________ at all. This is surprising when you consider the prevailing emphasis by scholars and trainers and managers on the importance of cultivating close ________ relationships at work. So much research has explored the way in which collegial（同事的）ties can help overcome a range of workplace issues ________ productivity and the quality of work output such as team-based conflict, jealousy, undermining, anger, and more.

Perhaps my expectations of lunches, water-cooler gossip and caring, deep-and-meaningful conversations were a ________ of the last time I was in that kind of office environment. Whereas now, as I near the end of my fourth decade, I realize work can be fully functional and entirely fulfilling without ________ to be best mates with the people sitting next to you.

In an academic analysis just published in the profoundly-respected Journal of Management, researchers have looked at the concept of “indifferent relationships", a simple term that summarizes the fact that relationships at work can ________ be non-interpersonal, inconsequential, unimportant and even, dare I say it, disposable or substitutable.

Indifferent relationships are neither positive nor negative. The limited research conducted thus far indicates they're especially ________ among those who value independence over cooperation, and harmony over confrontation. Indifference is also the ________ option among those who are socially lazy. Maintaining relationships over the long term takes effort, which, for some of us, is much too________.

As noted above, indifferent relationships may not always be the most ________ approach in resolving some of the issues that pop up at work. But there are nevertheless several apparently proven benefits. One of those is ________ . Less time chatting and socializing means more time working and churning（产出）.

The other is ________ . As human beings, we're programmed to compare ourselves to each other in what is an anxiety-causing phenomenon. Apparently, we look down on acquaintances（泛泛之交）more so than friends. Since the former is most common among those ________ to indifferent relationships, their predominance can promote individuals' sense of self-worth.

Ego aside, a third advantage is that the emotional ________of indifferent relationships has been found to enhance critical evaluation, to strengthen one's focus on task resolution, and to gain greater access to valuable information. None of that might be as ________ as after-work socializing but, hey, I'll take it anyway.

5 . Several years ago, Jeremy Clarkson, presenter of BBC television programme discovered one of his guests was half German and half Irish. Immediately, he said, “That’s quite a strange ______ . It’s like, this must be done absolutely perfectly...tomorrow”.

This joke played on ______ of the Germans as efficient and the Irish as lazy. Many people could ______ be offended by these kinds of assertions. We do not know every Irish person, so how can we conclude that every Irish person is lazy?

I recently read on a website that Irish business people were ______ as being “generally rather casual” and more outwardly friendly than many European counties’. German business people, on the other hand, are considered very ______ and they do not need a personal relationship in order to do business. Once you hear advice like this, it becomes easier to understand where jokes like the one in the first paragraph come from.

So why do some people ______ of the kind of stereotypes as seen in Clarkson’s joke, but not batting an ______ when it comes to generalizations. What is the difference between the two?

By definition, a stereotype is a widely held but fixed and oversimplified image or idea of a particular type of person or thing. A cultural characteristic, on the other hand, is a pattern of behaviour that is ______ of a certain group.

So what does this really mean? Stereotype are simply overstated assumptions about groups of people. Imagine if a tourist visited a small town in Switzerland and saw a number of locals playing the alphorn instrument, and then ______ that Swiss people can play the alphorn. This would be a stereotype! This is an ______ image of the Swiss which is based on one tourist’s experience.

If however, this tourist were to say that the Swiss are very punctual, this could be seen as a cultural ______ . This is because it is a pattern of behaviour which is very typical in Switzerland: from their transport system to their business meetings in this way, some people argue that generalizing another culture is not just useful, but important. Politicians always have to be ______ of the cultural characteristics of different countries. By becoming aware of different cultural characteristics, they can avoid causing offence in those cultures.

______ , others argue that generalizing cultures will always lead to offensive stereotypes. They argue that the best thing we can do is to stop generalizing cultures and start treating people as ______ .

All this raises important questions: Can making generalizations about groups of people be a ______ thing? Or should we always avoid making broad assumptions about different groups?

7 . The expression, “Everybody’s doing it,” is very much at the center of the concept of peer pressure. It is a social influence applied on an individual in order to get that person to act or believe in a(n) ______ way as a larger group. This influence can be negative or positive, and can exist in both large and small groups.

People are social creatures by nature, and so it is hardly ______ that some part of their self-respect comes from the approval of others. This instinct explains why the approval of peers, and the fear of ______, is such a powerful force in many people’s lives. This instinct drives people to dress one way at home and another way at work, or to answer a simple “fine” when a stranger asks “How are you?” even if it is not necessarily true. There is a(n) ______ aspect to this: It helps society to function efficiently, and encourages a general level of self-discipline that ______ day-to-day interaction between people.

For certain individuals, seeking social acceptance is so important that it becomes a(n) ______: in order to satisfy the desire, they may go so far as to ______ their sense of right and wrong. Teens and young adults may feel forced to use drugs, or join gangs that _______criminal behavior. Mature adults may sometimes feel ______ to cover up illegal activity at the company where they work, or end up in debt because they are unable to hold back the desire to buy a house or car that they can’t afford in an effort to ______ the peers.

However, peer pressure is not always negative. A student whose friends are good at contests may be ________ to work harder and get good grades. Players on a sports team may feel driven to play harder in order to help the team win. This type of ______ can also get a friend off drugs, or to help an adult take up a good habit or drop a bad one.

Although peer pressure is sometimes quite obvious, it can also be so ______ that a person may not even notice that it is affecting his or her behavior. For this reason, when making important decisions, simply going with a(n) ______ is risky. Instead, people should seriously consider why they feel drawn to taking a particular action, and whether the real ______ is simply that everyone else is doing the same thing.

8 . “Whenever I am in a group of people, I feel like everyone knows what to say except me. When I try to join in, I get anxious and have a struggle _______ words. This happens at parties or meetings and I feel _______ — as if I were being interviewed for a job. People think I am a loner. Maybe I am?”

Individuals experiencing this type of social _______ often avoid eye contact, because it makes them feel _______ and judged. The feelings of awkwardness and not fitting in with others are often frustrating. It prevents these individuals from defending and _______ for themselves in social environments, though they may be _______ at holding on to their opinions in environments that are focused on a task rather than _______.

Fitting into groups of people requires _______. You need to be interested in the topics that others in the group are interested in and talk about them the way they do. Becoming a part of these groups requires that you _______ some of your individuality in order to accept others’ __________ and values.

Some individuals are like chameleon (变色龙) in that they __________ pick up the patterns of different groups and __________ themselves accordingly. For them, this is automatic and they don’t even come to the __________ that they are changing themselves to fit into groups. If you are one of those people who feels __________ in most social group settings, it may be because you __________ changing the way you think in order to feel part of a group and this shouldn’t be a weakness or a failure.

10 . Have you seen people who take pictures of food for more than 10 minutes before eating? How about those who beautify their selfie (自拍照片) so much that they can’t be _______?There must be one or more who _______ in your social media. No matter what they choose to share, they share the best but the most unreal.

Take my friend Chen. Every time we went to a restaurant, she would not take a _______ until all the dishes we _______ were on the table. Then, she would spend five minutes in setting the dishes in a seemingly random but in fact _______ order. Then the most important part: taking pictures. After that, she would choose one of the _______ and click in the filter (滤镜) app. The food eventually looked 10 times more delicious than it really was, but we had no _______ to really enjoy it—it all went cold. Actually Chen’s real life is much less elegant. For example, she hates to wash the dishes, so she leaves them in the sink for _______.

Many people care too much about others’ opinions and try too hard to _______ others. They find it hard to be ________ and to accept themselves, and thus they are afraid to show their real life on social media. What they are trying to prove is ________ what they lack in reality. But this will not bring any change to reality, as they still ________ the same old pattern of life.

If they really want an elegant life, they should put more ________ into achieving it. Being more confident, ________ themselves and trying their best to be better is much more meaningful than ________ their life on social media.