1 . When you try a new restaurant or book a hotel, do you consider the online reviews? Do you submit online reviews yourself? Do you pay attention if they are filtered (过滤)? Does that impact your own online review submissions?
In 2010, Yelp shared a video to help users understand how its review filter works and why it was necessary. In recently published research, T. Ravichandran, Ph. D. from Rensselaer Polytechnic Institute, and his team compared reviews of over 1,000 restaurants on Yelp to those same restaurants on TripAdvisor, which did not openly share its review filter policies. They found that the number of reviews submitted to Yelp decreased. Those submissions were increasingly negative and shorter in length compared to TripAdvisor. Also, the more positive a review, the shorter it was.
“Platforms are pressured to have content guidelines and take measures to prevent fraud (欺诈) and ensure that reviews are reliable and helpful,” said Ravichandran. Platforms use advanced software to flag and filter reviews. Once a review is flagged, it is filtered out and not displayed, and it is not factored into the overall rating for a business. “However, most platforms do not openly disclose their policies, leading consumers to suspect that reviews are controlled to increase profit by filtering so-called dishonest content,” Ravichandran added.
Whether or not to disclose review filters is a critical decision for platforms with many considerations. Users may put less time and effort into their reviews if they suspect that they have a significant chance of being filtered, or they may do the opposite to make their reviews less likely to be filtered. Since most false reviews are overly positive, users may assume that positive reviews are most likely to be filtered and act accordingly.
“Review moderation(审核) openness comes at a cost,”said Ravichandran. “Although openness helps to position a platform as fair toward advertisers, the resultant decrease in the number of reviews submitted impacts the platform’s usefulness to consumers.” Online reviews pose great opportunity for firms, but also raise complex questions. Platforms must earn the trust of users without sacrificing engagement.
1. What did Ravichandran’s research find?| A．Positive submissions to Yelp went up. |
| B．TripAdvisor adopted better filter policies. |
| C．Reviews on TripAdvisor dropped in number. |
| D．Yelp’s practice discouraged longer reviews. |
| A．To increase net profit. | B．To protect user privacy. |
| C．To guarantee review reliability. | D．To improve business reputation. |
| A．Users. | B．Reviews. | C．Considerations. | D．Platforms. |
| A．Enhance User Trust Through Review Moderation |
| B．To Filter Online Reviews? Think Before You Start |
| C．How Review Moderation Openness Shapes User Conduct |
| D．Online Reviews: Filter the Fraud, But Don’t Tell Us How |
2 . Every order of takeout comes with a side of single-use plastics and each plastic fork. knife, spoon and straw-whether or not you wanted it or used it-ends up in the trash.
New research found that 139 million metric tons of single-use plastic waste was generated in 2021-six million metric tons more single-use plastics compared to 2019. A hunger for takeout meals during the pandemic contributed to the surge.
An estimated 60% of Americans order takeout or delivery at least once a week and online ordering is growing 300% faster than in-house dining; that means millions of single-use plastic utensils (餐具) are going out with every order.
New laws aim to address the problem. Some of the recent bills are thanks to The National Reuse Network, part of the environmental nonprofit Upstream, which launched a national Skip the Stuff campaign to work out policies that require restaurants to include single-use plastic utensils, straws, and napkins only when customers request them.
The bills also require meal delivery and online apps like Uber Eats, GrubHub and Door Dash to add single-use extras to their menus; customers can choose the items and quantities to have them included in the order. Customers that don’t order the single-use plastics won’t receive them. The goal of the bills is to reduce the 40 billion plastic utensils sent to the landfill (垃圾填埋场) every year.
“Most of the time, people are taking food home or to their offices where there are reusable utensils so these utensils wind up in a drawer or get thrown out,” says Alexis Goldsmith, national organizing director for a nationwide project Beyond Plastics. “Some people do need utensils, but for the most part, they’re not needed.”
To date, Skip the Stuff bills have been passed in several cities, including Denver, Washington, D.C. and Chicago, California and Washington state passed statewide bills that make single-use plastic “accessories” available with takeout orders only upon request.
Organizations like Upstream, Beyond plastics and NRDC have created toolkits to help additional communities launch their own Skip the Stuff campaigns.
1. What does the underlined word “surge” in paragraph 2 probably mean?| A．Great desire. | B．Sharp decline. | C．Rapid increase. | D．Obvious panic. |
| A．Choosing green products. | B．Adding single-use napkins. |
| C．Recycling and reusing utensils. | D．Providing utensils only on request. |
| A．To reduce plastic waste. | B．To stop bad eating habits. |
| C．To encourage people to eat out. | D．To better the dining environment. |
| A．Unimportant. | B．Damaging. | C．Much-needed. | D．Well-known. |
3 . Hiring processes can be thought of as a battle between integrity and dishonesty. You might imagine this is a simple fight between truth-seeking firms and self-promoting candidates, and to a certain extent it is. But companies themselves tend to bend reality out of shape in ways that are self-defeating.
Start with the obvious wrongdoers: job applicants. When it comes to writing the resume (简历) , they tend to massage reality into the most appealing shape possible. Everyone beyond a certain level of experience is a transformational leader personally responsible for generating millions income; the world economy would be about 15 times bigger than it actually is if all such claims were true. The average British spends four and a half hours a day watching TV and online videos. But each average job candidate is an enthusiast for public welfare, using their spare time only for worthy purposes, like volunteering in soup kitchens.
But the tendency to stretch the truth infects companies as well as applicants. The typical firm will write a job description that invariably describes the work environment as fast-paced and innovative, and then lays out a set of improbable requirements for the “ideal candidate”, someone who almost by definition does not exist. Sometimes, the requirements include an ability to go back and change the course of history.
Too few firms offer an accurate account of what a position actually involves in their job previews, which are supposed to give prospective employees a genuine sense of the negatives and positives of the job, as well as a clear idea of the company’s corporate culture. One effective strategy is to lay out in text or video, what a typical day in the role would look like.
Such honesty can be its own reward. Research has long suggested that realistic job previews lead to lower turnover and higher employee satisfaction. A paper in 2011 by David Eamest of Towson University and his co-authors concluded that favourable perceptions of the organization’s honesty are the best explanation for why. So a process designed to uncover the truth about job applicants would run a lot more smoothly if firms were also honest about themselves.
1. Why are “leader” and “enthusiast” mentioned in paragraph 2?| A．To present a rule. | B．To clarify a fact. |
| C．To make a comparison. | D．To explain a phenomenon. |
| A．Overstate. | B．Overturn. | C．Overlook. | D．Overestimate. |
| A．They show a position as it is. | B．They are made either in text or video. |
| C．They are favorable for bigger firms. | D．They mainly contain negatives of a job. |
| A．Pains and gains of employees and employers |
| B．How to get the lying out of hiring. |
| C．How to be more appealing in hiring. |
| D．A wrestle between applicants and companies. |
4 . The apparent complexities of the TikTok algorithm(算法)may actually be as simple as a bag of chips. In a video with more than 700,000 views, creator Celeste Aria laid out her “Dorito theory”, which she uses to explain the addictive nature of endlessly-scrolling social media feeds.
Everyone has a topic they just can’t stop thinking about, and Aria’s Roman Empire is Doritos. In her popular video, she expresses that TikTok scrolling is so addictive because it is never fully satisfying. Like a Dorito, a scrolling session on the For You Page is most stimulating during the first few bites. The end of the chip or video brings a desire to start consuming another one, thus returning to that first-bite feeling.
Essentially, the Dorito theory suggests that activities like eating Doritos, which provide a quick burst of pleasure but lack lasting satisfaction, can be highly addictive. Aria compared it to consuming foods that offer deeper satisfaction, like a hearty steak, where the feeling of fullness and contentment lasts longer.
The theory can apply to a lot of different experiences, but it’s particularly well-suited as a metaphor for the dopamine (多巴胺) boosts that occur while scrolling through social media feeds. Dr. Jamie Sorenson, a board-certified psychiatrist, said that the Dorito theory is consistent with existing ideas regarding addiction. “The more immediate the reward is, the more likely we are to repeat that behavior, whether it’s eating Doritos or scrolling on social media.”
Aria may not be a licensed medical professional, but she treats junk food the way any nutritionist would. “I’d recommend just trying to remove anything that you think falls into the Dorito category,” she says in her video.
The Dorito theory trend has led to reflections on the nature of addiction and the pursuit of instant satisfaction in today’s society, resonating (共鸣) with many TikTok users who recognize similar patterns in their own lives. So, it feels like it’s only a matter of time before Doritos responds to Aria’s theory.
1. What do the underlined words “Roman Empire” in paragraph 2 probably refer to?| A．A video. | B．A subject. | C．A country. | D．A snack. |
| A．Social media. | B．Different flavors. | C．Lasting satisfaction. | D．First-bite feeling. |
| A．By introducing a concept. | B．By conducting an experiment. |
| C．By making a comparison. | D．By quoting an expert’s words. |
| A．The Role of Dopamine in Social Media Addiction |
| B．The Theory behind Snacking: A Deep Dive into Dorito |
| C．Maximizing Your Social Media Reach: Tips from Top Creators |
| D．Snack-Sized Satisfaction: How Social Media Hooks Us Like a Bag of Chips |
5 . The Stanford marshmallow (棉花糖) test was originally conducted by psychologist Walter Mischel in the late 1960s. Children aged four to six at a nursery school were placed in a room. A single sugary treat, selected by the child, was placed on a table. Each child was told if they waited for 15 minutes before eating the treat, they would be given a second treat. Then they were left alone in the room. Follow-up studies with the children later in life showed a connection between an ability to wait long enough to obtain a second treat and various forms of success.
As adults we face a version of the marshmallow test every day. We’re not tempted by sugary treats, but by our computers, phones, and tablets — all the devices that connect us to the global delivery system for various types of information that do to us what marshmallows do to preschoolers.
We are tempted by sugary treats because our ancestors lived in a calorie-poor world, and our brains developed a response mechanism to these treats that reflected their value — a feeling of reward and satisfaction. But as we’ve reshaped the world around us, dramatically reducing the cost and effort involved in obtaining calories, we still have the same brains we had thousands of years ago, and this mismatch is at the heart of why so many of us struggle to resist tempting foods that we know we shouldn’t eat.
A similar process is at work in our response to information. Our formative environment as a species was information-poor, so our brains developed a mechanism that prized new information. But global connectivity has greatly changed our information environment. We are now ceaselessly bombarded (轰炸) with new information. Therefore, just as we need to be more thoughtful about our caloric consumption, we also need to be more thoughtful about our information consumption, resisting the temptation of the mental “junk food” in order to manage our time most effectively.
1. What did the children need to do to get a second treat in Mischel’s test?| A．Take an examination alone. | B．Share their treats with others. |
| C．Delay eating for fifteen minutes. | D．Show respect for the researchers. |
| A．the calorie-poor world and our good appetites | B．the shortage of sugar and our nutritional needs |
| C．the tempting foods and our efforts to keep fit | D．the rich food supply and our unchanged brains |
| A．Be selective information consumers. | B．Absorb new information readily. |
| C．Use diverse information sources. | D．Protect the information environment. |
| A．Eat Less, Read More | B．The Later, the Better |
| C．The Marshmallow Test for Grownups | D．The Bitter Truth about Early Humans |
6 . While it’s true that introverts tend to enjoy alone time, it’s not true they dislike people or social environments. Just because you show more reservation than enthusiasm in these settings, it doesn’t mean you need to change or that you can’t make new friends. Kat Vellos, a speaker and connection coach, advises introverts to “Resist pressure from the outside world and don’t hide your true nature or force yourself to be extroverted.”
Danielle Bayard Jackson, a friendship coach, says that introverts can be good friends. “I think we sometimes joke about them being incapable or not knowing what to do…and they actually have a lot of superpowers that we don’t give credit(赞扬)to. They’re very observant. They’re really good listeners. And I think that makes for really good friends.” So, how can introverts use their strengths and make new friends in the process?
“One of my favorite ways to do this is by going to a social event, then camping out on the edge with other highly sensitive people who don’t want to be in the center of the action.” Vellos, who is an introvert herself, says. “The kitchen and the edge of the yard are where I’ve often found the best conversations and feelings of connection at an otherwise overwhelming(令人难以应对的)party.”
The key for introverts is to be mindful of how they spend their energy so that when they spend it, they spend it well. “If you know you have a small social battery and you can show up for one hour after which it’ll be overwhelming for you, make good use of that information about yourself.” Jackson says. “If you know you only have an hour to spend, choose carefully the things that you say yes to.”
As an introvert, you feel and think deeply, so this means that you have the rare(罕见的)ability to go deeper more quickly with someone new. An hour or two nay be just the amount of time you need.
1. What is Vellos’ suggestion for introverts?| A．Change yourself to make personal relationships better. | B．Make friends with more extroverts. |
| C．Organize various social events. | D．Accept who you really are. |
| A．They prefer to enjoy alone time. |
| B．They are incapable of making new friends. |
| C．They have many advantages that are often ignored. |
| D．They are more popular than extroverts in the workplace. |
| A．Stay with other introverts in less crowded places. |
| B．Invite other introverts to go camping with her. |
| C．Have conversations with sociable guests. |
| D．Give a hand in the kitchen. |
| A．Why we need introverted friends |
| B．How to make friends as an introvert |
| C．Ways of getting along with introverts |
| D．Differences between introverts and extroverts |
When people
8 . The pace of today's working life blurs(使模糊) the line between personal time and work time, and it increasingly mixes personal lifestyle and work style. And as companies are trying hard to attract and keep young people for their technical skills and enthusiasm for change, office culture is becoming an extension of youth culture. This may be no bad thing. For most of human history the middle-aged have ruled, but in the future, they will have to share power with fresh-faced youths.
There have been a number of reasons for this change and the most dramatic of these is technology. Children have always been more expert than their parents at something, but usually a game or a fashion, not the century's most important business tool. The Internet has started the first industrial revolution in history to be led by the young. Though there have been youth revolutions before, none of them made a big change the way the Internet has. Throughout the 20th century, if a young person wanted to enter an American company they needed to leave their youth behind. They got a haircut, and probably a suit or at least a tie. Now the same hair, same clothes, even nearly the same hours apply to office and home.
If it had not been for the Internet, this change could not have happened. However, it did not happen because of the Internet only; the corporate restructurings(公司重组) of the 1980s and 90s broke down traditional hierarchies(等级制度). In many companies, seniority-based(基于资历的) hierarchies have been replaced by hierarchies based on performance. The abilities to please your superiors are no longer the most valued skills. Today's employees stay with companies only as long as they feel challenged and rewarded; moving from job to job is now a sign of ambition.
The rise of the young is a good thing because it gives them more opportunity to put their ideas and energy into practice at their most creative stage in life. Nowadays youth and youth qualities seem to dominate, but the experience and maturity of older employees should be put to good use, too.
1. A company tries to attract young people for their ________.| A．office culture |
| B．modern lifestyle |
| C．changing attitude |
| D．technical abilities |
| A．work in the office and at home |
| B．have an eye-catching hairstyle |
| C．dress in the business style |
| D．leave the business tool behind |
| A．They become more energetic in life. |
| B．They have taken over the companies. |
| C．Their creativity can be put to good use. |
| D．Their ideas appeal to a great many people. |
| A．Young people will lead in fashion. |
| B．Young people will have more power. |
| C．Older people will step off the historical stage. |
| D．Older people will continue to be the main force |
9 . It’s nothing new that you can find many files or services you can download or use from the Internet. The question is: Is downloading legal or not? In most cases the answer is negative, because sharing and downloading are illegal. Of course, you can find files for legal downloading, but you have to pay for them.
It seems innocent if you click on the download mark, but it isn’t. It should be compared with stealing in a store. Would you steal a magazine, an MP3player or a car? Downloading from the Internet is a theft, and sharing files, once you have stolen them, only makes it wore. For example, if everybody only downloaded, movies wouldn’t make money and the studios wouldn’t invest millions of dollars to make new ones.
Many people may think it better, easier and cheaper to do downloading. I think, that is the main reason why Internet users prefer sharing something to buying them. In the modern world we love convenience and what could be more convenient than getting music, films and games without having to leave your house? You don’t need to pay for what you get, there is no registration, and you don’t have to wait until shops open or the CD/DVD you want is posted to you. However, you could be in big trouble if you are caught. You could go to prison as a result of acting unlawfully, but so far only a tiny amount of people have been charged for downloading illegally. The majority of people who download illegally, and use the files for their personal use, will not get in trouble. And that's why it’s important for people to understand what the long-term consequences are if they don’t want to pay for their music, films and TV. Will film and music companies still spend millions of pounds every year if they have no chance of making a profit? The answer is plainly “no”.
Finally I would like to say that the Internet offers a lot of services for money, but people will always try to get them for free. To summarize my thoughts, I’d like to highlight that illegal downloading is both unfair towards producers and dangerous for those who practice this kind of activity. You have to decide whether to buy or download.
1. Many people download files free from the Internet because ________.| A．they follow others’ examples to do such things |
| B．they don’t think they may be charged by the producer |
| C．they think everything on the Net can be shared by others |
| D．they think it is legal, convenient and easy |
| A．Downloading helps movies become more popular. |
| B．Downloading free files is as illegal as stealing. |
| C．Sharing files on the Internet is dangerous. |
| D．Sharing files on the Internet can make a profit. |
| A．Stress. | B．Explain. | C．Admit. | D．Deny. |
| A．He advises readers to download legal files. |
| B．He asks readers to limit the amount of free downloading. |
| C．He wants to make it clear that downloading for free is against the law. |
| D．He tells readers how to avoid being charged for downloading. |
10 . Gretchen Altman is smiling, leaning back casually, a cup of coffee in hand — Hills Bros. Coffee, to be precise. It looks like a casual shot, but if you hit like, leave a comment, and tag a friend, you can get three different cups of coffee, for free.
Altman is part of a growing trend of "micro-influencers". She has a small following — around 6,000 on Instagram(社交平台). Her going rate is $300 to $800 to promote something. She does some posts in exchange for free goods, as long as it’s stuff she believes in.
As a micro-influencer she has a much closer relationship with her followers than a big social media star. "I’m just living a normal life and people relate to that," she says. "They just feel like I’m a friend of theirs."
But it worries consumer rights groups. Several recent studies have found that young audiences are largely unable to understand when something is sponsored content.
In some cases, it’s clear. When a big star takes to a social media to advertise Coca-Cola, for example, the assumption is that he or she’s probably getting paid to do so. And the posts are clearly labeled as ads, with the caption "advertisement" or "sponsored content".
But what happens when an everyday person with just a couple thousand followers takes to social media to extol(颂扬) the virtues of a product? The motivations are not so clear cut. The problem with these social media posts is that you don’t know whether it’s an ad or not.
Altman is diligent about using those hashtags(标签). She loves what she does and sees it as a business, but she doesn’t necessarily want to be a social media celebrity.
"With social media being so integrated into our everyday lives, we have this unique opportunity that I don’t think anyone has ever had before where we can each be our own brand," Altman says.
1. What does a micro-influencer do according to the passage?| A．Give enough likes. | B．Post to promote sales. |
| C．Recommend some comments. | D．Design advertisements. |
| A．Sponsored ads content. |
| B．Ads with caption on posts. |
| C．The unclear motivations of the posts. |
| D．The increasingly growing number of audiences. |
| A．Annoyed. | B．Delighted. | C．Ambitious. | D．Depressed. |
| A．Instagram Advertising: Do You Know It, When You See It |
| B．To be a Micro-influencer or to be a Big Star |
| C．We Can Each Be Our Own Top Brand |
| D．Hills Bros. Coffee, Your Coffee |
