Pedestrians only

The concept of traffic-free shopping areas goes back a long time. During the Middle Ages, traffic-free shopping areas were built to allow people to shop in comfort and, more importantly, safety. The modern, traffic-free shopping street was born in Europe in the 1960s, when both city populations and car ownership increased rapidly. Dirty exhaust fumes from cars and the risks involved in crossing the road were beginning to make shopping an unpleasant and dangerous experience. Many believed the time was right for experimenting with car-free streets, and shopping areas seemed the best place to start.

At first, there was resistance from shopkeepers. They believed that such a move would be bad for business. They argued that people would avoid streets if they were unable to get to them in their cars. When the first streets in Europe were closed to traffic, there were even noisy demonstrations, as many shopkeepers predicted they would lose customers.

However, research carried out afterwards in several European cities revealed some unexpected statistics. In Munich, Cologne and Hamburg, visitors to shopping areas increased by 50 percent. On Copenhagen’s main shopping street, shopkeepers reported sales increases of 25-40 percent. Shopkeepers in Minneapolis, USA, were so impressed when they learnt this that they even offered to pay for the construction and maintenance costs of their own traffic-free streets.

With the arrival of the traffic-free shopping street, many shops, especially those selling things like clothes, food and smaller luxury items, prospered. Unfortunately, it wasn’t good news for everyone, as shops selling furniture and larger electrical appliances actually saw their sales drop. Many of these were forced to move elsewhere, away from the city centre. Today they are a common feature on the outskirts of towns and cities, often situated in out-of-town retail zones with their own car parks and other local facilities.

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Before the 1830s, most newspapers were sold through yearly subscriptions(订阅) in America, usually $ 8 to $ 10 a year. Today $ 8 or $ 10 seems a small amount of money, but at that time the amounts were unaffordable to most citizens. Accordingly, newspapers were read almost only by rich people in politics or the trades. In addition, most newspapers had little in them that would appeal to a large audience. They were dull and visually unpleasant. But the revolution that was taking place in the 1830s would change all that.

The trend, then, was toward the “penny paper”---a term referring to papers made widely available to the public. It meant any inexpensive newspaper; perhaps more importantly it meant newspapers that could be bought in single copies on the street.

This development did not take place overnight. It had been possible（but not easy） to buy single copies of newspapers before 1830, but this usually meant the reader had to go down to the printer’s office to buy a copy. Street sales were almost unknown. However, within a few years street sales of newspapers would be commonplace in eastern cities. At first the price of single copy was seldom a penny ---usually two or three cents was charged --- and some of the older well-known papers charged five or six cents. But the phrase “penny paper” caught the public’s fancy soon there would be papers that did indeed sell for only a penny.

This new trend of newspapers for “the man on the street” did not begin well. Some of the early ventures（企业）were immediate failures. Publishers already in business, people who were owners of successful papers, had little desire to change the tradition. It took a few youthful and daring businessmen to get the ball rolling.