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题型:阅读理解-阅读单选 难度:0.15 引用次数:524 题号:10358145

The next time a giant Big Mac or Coke flashes into your mind when you’re walking home from the pub, you may not simply have the snacks. And that picture of the model putting on Chanel — no, you’re not daydreaming.

A British startup has created a new advertising system that uses lasers to project images up to 200 metres tall from the sides of tall buildings, enabling advertisers to reach people from virtual billboards(广告牌)in the sky. Passers-by will see each image for only between one tenth and quarter of a second, as their eye eye catches the light from certain angles.


Advertising agencies and big businesses have already signalled their interest, but Skyline campaigners have branded the technology “greedy” and said that it could fill our skies with showy and tasteless brands.

The Echo system, from Lightvert, uses a high laser projector to bounce light off a narrow reflective strip fixed to the side of a building, visible up to 1km away. This creates large-scale images that are captured briefly in the viewer’s eye as a result of the “persistence of vision” effect: the same effect that leaves an imprint of a light source on your vision after you’ve turned away.

Daniel Siden, the technology’s inventor, explained: People often think this could be subversive, but it’s not subliminal advertising(隐性广告)as the imagery registers on the conscious level. It’s actually less invasive and more fun than traditional advertising. Mr.Siden said that planning experts have indicated that planning permission should not be a problem outside of conservation area. He said that the system was safe because of the distance between the projector and passers by. And images would be above the line of sight of drivers and cyclists


and below the field of vision of airline pilot. The images have been tested and shown not to cause epileptic seizures(癫痫发作).

Because it uses only one strip of reflected light, the system needs a small amount of the power, about one-twentieth of a standard 96-sheet digital outdoor display for an image of the same height.

The owners of high-rise properties could use the system to make large returns from installing the laser projector and reflective strip. The company puts the cost of a unit measuring 100 metres at under £750,000, based on the present design, anticipating that costs will drop.

Still, some Skyline campaigners dislike the technology and believe it delivers subliminal advertising. Barbara Weiss of the Skyline Campaign, said: “It’s actually offensive. London’s latest tall buildings are not particularly well-built or well designed, but unfortunately people are forced to look at them. Adding stupid advertising that’s invasive in its nature will only make it worse.”

1. Why does the writer cite the example of Big Mac, Coke and Chanel in paragraph 1?
A.Because he attempts to promote these products to potential consumers.
B.Because he studies the association between products and images in advertising.
C.Because he tries to illustrate the effectiveness of flashing images of advertised goods.
D.Because he wants to introduce a new advertising technology to readers.
2. Which of the following statements about the Echo system is true according to the passage?
A.Pedestrians can see the flashing images on one side of the building from specific angles.
B.The system is composed of a laser projector, a reflective strip and a physical billboard.
C.The image lasts between one tenth and quarter of a second in vision even if you turn away.
D.It’s a new advertising system developed by a time-honored British company.
3. The underlined word “subversive” in paragraph 5 probably means ________.
A.SubconsciousB.trouble making
C.harmlessD.imaginative
4. Which party is likely to set obstacles to the application of the Echo System?
A.Environmentalists worried about energy consumption.
B.Drivers, cyclists and pilots whose sight might be affected.
C.The Skyline Campaign regarding the image as flashy.
D.The patients who suffer from epileptic seizures.

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阅读理解-阅读单选(约340词) | 困难 (0.15)
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【推荐1】Tiny microbes(微生物) are at the heart of a new agricultural technique to manage harmful greenhouse gas. Scientists have discovered how microbes can be used to turn carbon dioxide into soil-enriching limestone(石灰石), with the help of a type of tree that grows in tropical areas, such as West Africa.

Researchers have found that when the Iroko tree is grown in dry, acidic soil and treated with a combination of natural fungi(霉菌) and other bacteria, not only does the tree grow well, it also produces the mineral limestone in the soil around its root.

The Iroko tree makes a mineral by combining Ca from the earth with CO2 from the atmosphere. The bacteria then create the conditions under which this mineral turns into limestone. The discovery offers a new way to lock carbon into the soil, keeping it out of the atmosphere. In addition to storing carbon in the trees’ leaves and in the form of limestone, the mineral in the soil makes it more suitable for agriculture.

The discovery could lead to reforestation(重新造林) projects in tropical countries, and help reduce carbon dioxide in the atmosphere in the developing world. It has already been used in West Africa and is being tested in Bolivia, Haiti and India.

The findings were made in a three-year project involving researchers from the Universities of Edinburgh, Granada, Lausanne and Delft University of Technology. The project examined several microbiological methods of locking CO2 as limestone, and the Iroko-bacteria way showed best results. Work was funded by the European Commission under the Future&Emerging Technologies(FET) scheme.

Dr Bryne Ngwenya of the University of Edinburgh’s School of GeoSciences, who led the research, said:“By taking advantage of this natural limestone-producing process, we have a low-tech, safe, readily employed and easily operating way to lock carbon out of the atmosphere, while improving farming conditions in tropical countries.”

1. The passage is mainly introducing ________.
A.some useful natural fungi and bacteria
B.a new way to deal with greenhouse gas
C.a newly-found tree in West Africa
D.the soil-enriching limestone created by scientists
2. Which of the following is True about tiny microbes?
A.Most tiny microbes like living in dry, acidic soil.
B.CO2 can be broken down by natural fungi and bacteria.
C.The more greenhouse gas is, the more active tiny microbes become.
D.Tiny microbes get along well with the Iroko tree in special soil.
3. What does the underlined word “it” in paragraph 3 probably refer to?
A.Carbon dioxide.
B.Carbon.
C.Soil.
D.Limestone.
4. According to the passage, what can we infer?
A.The action of the tiny microbes can increase the oxygen in the earth.
B.Researchers have done the experiment on trees in Africa for three years.
C.Researchers tend to use natural power to solve their problem.
D.West Africa is one of the most polluted areas all over the world.
5. According to the passage, the Iroko-bacteria method ________.
A.can be used to improve the farming land
B.can save a lot of seriously destroyed woods
C.has been popularized in Bolivia, Haiti and India
D.should be spread all around the world in the future
2019-05-14更新 | 595次组卷
阅读理解-阅读单选(约470词) | 困难 (0.15)
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【推荐2】By the age of seven months, most children have learned that objects still exist even when they are out of sight. Put a toy under a blanket and a child that old will know it is still there, and that he can reach underneath the blanket to get it back. This understanding, of “object permanence”, is a normal developmental milestone, as well as a basic tenet of reality. It is also something that self-driving cars do not have. And that is a problem. For a self-driving car, a bicycle that is momentarily hidden by a passing van is a bicycle that has ceased to exist.

This failing is basic to the now-widespread computing discipline that has arrogated to itself the slightly misleading moniker of artificial intelligence (AI). Current AI, based on the idea of machine learning, works by building up complex statistical models of the world, but it lacks a deeper understanding of reality. Similar techniques are used to train self-driving cars to operate in traffic. Cars thus learn how to obey lane markings, avoid other vehicles, hit the brakes at a red light and so on. But they do not understand many things a human driver takes for granted—that other cars on the road have engines and four wheels, or that they obey traffic regulations (usually) and the laws of physics (always). And they do not understand object permanence.

In a recent paper in Artificial Intelligence, Mehul Bhatt of Orebro University, in Sweden, describes a different approach. He and his colleagues took some existing AI programs which are used by self-driving cars and bolted onto them a piece of software called a symbolic-reasoning engine.

Instead of approaching the world probabilistically, as machine learning does, this software was programmed to apply basic physical concepts to the output of the programs that process signals from an autonomous vehicle's sensors. This modified output was then fed to the software which drives the vehicle. The concepts involved included the ideas that discrete objects continue to exist over time, that they have spatial relationships with one another-such as “in-front-of” and “behind”—and that they can be fully or partly visible, or completely hidden by another object. The improvement was not huge, but it proved the principle. And it also yielded something else. For, unlike a machine-learning algorithm, a reasoning engine can tell you the reason why it did what it did. A machine-learning program cannot do that. Besides helping improve program design, such information will, Dr Bhatt reckons, help regulators and insurance companies. It may thus speed up public acceptance of autonomous vehicles.

1. Why does the author mention a bicycle hidden by a van in the first paragraph?
A.To show the self-driving car isn't as able to know an object permanently exists as a 7-month-old child.
B.To make a comparison between a self-driving car and a bicycle that can for a moment cease to exist.
C.To consolidate the problem a self-driving car has as opposed to a 7-month-old child.
D.To verify the fact that a self-driving car isn't as intelligent as a 7-month-old child.
2. What do we know about current AI technology?
A.It fails as a misleading computing discipline used on self-driving cars.
B.It basically works on machine learning which is effective to train cars how to operate in traffic.
C.It is not that intelligent compared with the real human intelligence, hence the name AI.
D.It can teach cars many things except the reasons why they have engines and four wheels.
3. If a car is fitted with a reasoning engine, what can the car possibly do?
A.When an accident is around the corner, the car automatically alarms the driver.
B.If the car momentarily blocked the sight of another, it could predict and take steps to avoid bumping.
C.The car can make up reasons for hitting the brakes when a bicycle hidden by a van is about to appear.
D.When you are at a loss how you can make it to the destination, the car can always figure out the best route.
4. What can be the best title of the passage?
A.Is reasoning-engine better than machine learning?
B.Is it smarter than a seven-month-old?
C.Al---a misleading moniker
D.The self-reflection of a self-driving car
2022-04-26更新 | 730次组卷
阅读理解-阅读单选(约380词) | 困难 (0.15)
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【推荐3】If you live in Washington, D. C., or Redwood, Calif., you may have glimpsed a small, boxy robot rolling along a local sidewalk, minding it’s own business, but attracting the attention of many a curious onlooker. The autonomous machines were part of a pilot program last year by Starship Technologies focused on delivering meals from local restaurants in dozens of cities around the world.

“Today, more than ever, people lead a busy and diverse life,” Lex Bayer, Starship’s CEO, said in a statement online. “The hassle of needing to rearrange your life for a delivery will become a thing of the past. You don’t have to switch your working from home day, reschedule meetings, visit a locker, drive to a post office or contact a deliveryman all because of a missed delivery.”

The package delivery service is not available to everyone just yet. The company said it’s rolling out the service in Milton Keynes, England. The wheeled robots have a top speed of 4 mph and can detect obstacles from as far as 30 feet away. “The robot can operate through just about anything,” Nick Handrick, head of operations for Starship’s D. C. office, told The Washington Post's Maura Judkis last year. “If you had something in the way—a stick—it’s able to climb the edges of a road.”

By giving customers control of when deliveries occur, Starship Technologies is offering its service as a way to battle package theft. In its announcement, the company cited statistics from a Wakefield Research Poll for Comcast last year that found that 3 in 10 Americans who live in houses or townhouses have had packages stolen.

To sign up for the service, which costs a little more than $10 per month, customers need to download the company's app. Customers then create a “Starship Delivery Address,” a unique address inside a Starship facility, instead of a residence, where they can have packages sent from places such as Amazon, com. Once a package is delivered to the Starship address, customers receive a text that allows them to schedule a home delivery via robot.

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A.failureB.expectationC.safetyD.trouble
2. What problem is the delivery robot facing?
A.There is a limit to its service area.
B.It takes longer to deliver packages.
C.It covers a short distance each time.
D.It can’t sense the barriers 20 feet away.
3. How does the package by a robot avoid being stolen?
A.The company shortens the delivery hour.
B.The package is delivered to the house directly.
C.Its delivery time is in the control of customers.
D.The customers are informed of its delivery time in advance.
4. What can be inferred about Starship Delivery Address in the last paragraph?
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