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题型:阅读理解-阅读单选 难度:0.65 引用次数:200 题号:15075628

Scientists have figured out how COVID-19 causes many people to lose their sense of smell. And they have good news: The loss of their smell appears to be temporary because the actual cells in the nose that recognize smell aren’t harmed.

Temporary loss of smell is called anosmia by doctors. It’s one of the earliest and most commonly reported indicators of COVID-19. In fact, studies suggest it can better predict whether someone likely suffers from the disease than fever and cough.

But to be exact, why people with COVID-19 stop being able to smell was unclear. It was thought that damage or inflammation (炎症) of the sensory nerve cells that detect and send the sense of smell to the brain caused the problem. That turned out to be wrong.

In a paper published on Friday, researchers found that SARS-CoV-2, the virus that causes COVID-19, attacks the cells that support those smell-detecting neurons (神经元) but not the neurons themselves.

“The novel coronavirus changes the sense of smell in patients not by directly infecting neurons but by affecting the function of those supporting cells,” said Sandeep Robert Datta, a professor at Harvard Medical School.

That’s good news because it means the infection isn’t likely to permanently damage COVID-19 patients’ smell nerves. “Once the infection disappears, smell neurons don’t appear to need to be replaced or rebuilt from scratch,” he said. “But we need more data and a better understanding of the hidden theory to confirm this conclusion.”

COVID-19 patients typically recover their sense of smell over the course of several weeks. In other infections caused by a virus patients can take months to regain their sense of smell.

1. Which can better predict the infection of COVID-19?
A.Loss of smell.B.Constant cough.
C.High fever.D.Temporary unconsciousness.
2. What is the new discovery published on Friday?
A.The novel coronavirus changes the sense of smell.
B.The virus that causes COVID-19 will kill smell nerves.
C.The virus of COVID-19 doesn’t attack those smell-detecting neurons.
D.The infection of COVID-19 permanently damages patients’ smell nerves.
3. Why does the author mention other virus infections in the last paragraph?
A.To share his or her relevant knowledge.
B.To prove shorter smell loss of COVID-19 patients.
C.To introduce the next hot topic about virus infection.
D.To conclude the bad results of different infections.
4. What of the following could be the best title for the text?
A.Patients living with COVID-19 will soon recover
B.COVID-19 is easy to predict by several symptoms
C.Will COVID-19 destroy your nerve system?
D.Will COVID-19 patients’ smell loss last long?

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【推荐1】Most brands’ marketing strategies target our vision-think about logos, ads and other symbols. Some try to stimulate us with upbeat music or relaxing sounds. But targeting our noses can be an even more powerful tool for brands, say marketing experts.

An industry, known as scent marketing, is dedicated to developing custom fragrances(香味). ScentAir, for example, is one of the largest sellers of fragrance diffusers(扩散器)to leading brands. The company designs 9 “fragrance experiences” ranging from “luxurious and sophisticated” to “passionate and sensual”. On the flip side, it also tries to mask and neutralize(中和)awful smells from bathrooms or kitchens.

According to Laurence Minsky, a professor from Columbia College Chicago who studies branding, our sense of smell runs straight to our limbic system, and thus deploying a pleasant fragrance in a store can influence customers’ feelings about it and help it stand out in a crowded market. It can also cue up past memories, Minsky said.

The presence of a pleasant scent in stores resulted in a 3% sales increase compared to stores without one, found a study published in The Journal of Marketing. And beyond just being pleasant, the specifics of scent matter. Another study published in The Journal. Of. Retailing found that consumers spent more and purchased more items in stores with a simple orange or lemon scent than in stores with complex scents.

The opportunity to create an ambiance(格调)while increasing sales has led retailers and other businesses to experiment with different scents and create their own fragrance experiences. Brands such as Play-Doh and Johnson & Johnson were some of the first to use scent as a marketing tool. Play-Doh even successfully trademarked its own fragrance in 2018.

Since the 1990s, Singapore Airlines has also been using its own fragrance. Flight attendants wear it as perfume; it is mixed into hot towels served before takeoff and wafts through the cabin during the flight. Hotels such as Hyatt and Westin pump smells into their lobbies, while many supermarkets move their bakeries from the back of the store to the front.

But stores should keep a delicate balance when they engineer their smells. The USA’s subway, for example, has been criticized by some customers for an unpleasant bread smell. When Starbucks introduced breakfast sandwiches in 2008, it found the smell of sandwiches cooking in the oven was overpowering its coffee fragrance.

1. What may be the function of the limbic system?
A.Improving our fashion sense.
B.Getting rid of some bad memories.
C.Changing our perspectives on things.
D.Regulating our emotions and memories.
2. What do paragraphs 5-6 mainly tell us?
A.The history of scent marketing.
B.The significance of scent marketing.
C.The wide application of scent marketing.
D.The influence of various scent experiments.
3. What is the purpose of the last paragraph?
A.To try out an idea.
B.To issue a warning.
C.To draw a conclusion.
D.To give a piece of advice.
4. Which is the most suitable title for the text?
A.Pay attention to your brand image
B.Use smell to get you to spend more
C.Increase sales of fragrance diffusers
D.Attract customers with excellent service
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【推荐2】Silvia Maier works at the University of Zurich, Switzerland. She and her colleagues invited 51 young men into the lab for 3 hours of tests. They showed each man 180 food items on a computer. Each time, they asked the men to judge how healthy, tasty and appealing the food was.

Then the researchers stressed out 29 of the men. They did this by asking each to put one hand in ice water for three minutes. If the water was too unpleasant, the volunteers could remove their hands, but must continue looking into a video camera. The men were also encouraged to put their hands back into the cold water. All the while, a researcher watched and videotaped the ordeal (考验). Another 22 men held one hand in warm water. They were not videotaped.

Afterward, the researchers showed each man a series of two food items. They did this 210 times. And before making choices, the men were told to choose the healthier of the two items. When the testing was over, the scientists gave the volunteers a snack. Each man got one of the items he had said that he preferred. Despite being coached to choose healthy foods, the stressed men proved more likely to pick the less healthy.

The researchers also performed brain scans of the volunteers. It showed what part of the brain was active as they made their choices. “Our findings indicate that stress affects the decision making,” Maier’s team concluded. And it does this by changing two brain pathways. One affects sensory information, such as taste. The other affects a person’s ability to make decisions such as eating what is good for us.

More studies will be needed to confirm the new findings. But the early signs suggest that stress not only makes junk food more appealing, but also weakens the brain’s ability to resist eating it.

1. How did the scientists mainly get the result?
A.By doing experiments.
B.By asking questions.
C.By conducting surveys.
D.By secret observations.
2. The cold water used in the experiment may make men feel
A.pleasant
B.frightened
C.relaxed
D.stressed
3. Why did the scientists scan the brains of the volunteers?
A.They wanted to find the IQ of them.
B.They wanted to observe the activities of their brains.
C.They wanted to discover the potential disease of them.
D.They wanted to know the health conditions of them.
4. What does the last paragraph imply?
A.The new Swiss study is the final conclusion.
B.Stress may increase self-control in eating.
C.Stress makes junk food more attractive.
D.It is easy for stressed people to resist tasty foods.
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【推荐3】The secret to eating less and being happy about it may have been found years ago — by McDonald’s. According to a new study from Cornell University’s Food and Brand Lab, small non-food rewards — like the toys in McDonald’s Happy Meals — stimulate the same reward centers in the brain as food does.

The researchers, led by Martin Reimann, carried out a series of experiments to see if people would choose a smaller meal if it was paired with a non-food item.

They found that the majority of both kids and adults chose a half-sized portion when combined with a prize. Both options were priced the same.

Even more interesting is that the promise of a future reward was enough to make adults choose the smaller portion. One of the prizes used was a lottery ticket (彩票), with a $10, $ 50 or $100 payout, and this was as effective as a tangible gift in persuading people to eat less.

“The fact that participants were willing to substitute part of a food item for the mere prospect of a relatively small monetary award is interesting,” says Reimann. “One explanation for this finding is that possible awards may be more emotionally inspiring than certainty awards. The uncertainty of winning provides added attraction and desirability through emotional ‘thrills’. The possibility of receiving an award also produces a state of hope — a state that is in itself psychologically rewarding.” In other words, there’s a reason why people like to gamble.

How might this knowledge be used to help people eat more healthily?

One possibility is a healthy option that offers the chance to win a spa weekend. Or maybe the reward of a half-sized portion could be a half-sized dessert to be claimed only on a future date. That would get you back in the restaurant — and make you eat a little less.

1. What do we learn about McDonald’s inclusion of toys in its Happy Meals?
A.It may throw light on people’s desire to find a secret.
B.It has proved to be key to McDonald’s business success.
C.It appeals to kid’s curiosity to find out what is hidden inside.
D.It may be a pleasant way for kids to reduce their food intake.
2. What is the finding of the researchers led by Martin Reimann?
A.Reducing food intake is not that difficult if people go to McDonald’s more.
B.Most kids and adults don’t actually feel hungry when they eat half of their meal.
C.Eating a smaller portion of food does good to the health of kids and adults alike.
D.Most kids and adults would choose a smaller meal that came with a non-food item.
3. What is most interesting in Martin Reimann’s finding?
A.Kids preferred an award in the form of money to one in the form of a toy.
B.Adults chose the smaller portion on the mere promise of a future award.
C.Both kids and adults felt satisfied with only half of their meal portions.
D.Neither children nor adults could resist the temptation of a free toy.
4. What can we infer from Martin Reimann’s finding?
A.People should eat much less if they wish to stay healthy and happy.
B.More fast food restaurants are likely to follow McDonald’s example.
C.We can lead people to eat less while helping the restaurant business.
D.More studies are needed to find out the influence of emotion on behavior.
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