“Ni Hao! I am your foreign friend. Just have a bite of our organic apples (有机苹果) and place your orders here!” Erik Nilson, a Swedish traveler, greeted through TikTok livestreams (抖音直播) in a village of Jiangxi Province. His livestreams increased that day’s sales greatly. After experiencing a special day of livestreaming, Erik said jokingly. “I wish I could change my job.”
This village is not alone. Nowadays, China’s e-commerce platforms (电商平台) like TikTok and Taobao have helped open up online markets for Chinese farmers’ produce. This has made livestreaming sales a new way to help poor farmers, with mobile phones becoming “new farm tools”.
“How can you make the audience believe that your products are delicious just through the screen in front of you?” The government in Hainan Province invites experts to teach farmers some necessary skills including how to make short videos and how to increase livestreaming sales. “However, at first, only a few villagers gave it a shot. So we helped them get training in livestreaming, short video marketing, and other courses. It wasn’t fancy, but simple, practical, and effective.”
“Everybody, please take a look. This is the best banana. Taste it.” said Pei Yanqin, 59, speaking with a strong local accent but communicating carefully with audience through her livestreaming software. Just over a year ago, she was one of those villagers with the least interest to get training.
Today, the village has developed eight e-commerce livestreaming courtyards. Some farmers work alone, while others are husband and wife teams. In the next step, the government will train more farmers to conduct the livestreams and develop multi-variety online sales.
1. What is the purpose of the first paragraph?A.To promote the organic apples. | B.To share a travel experience of Erik. |
C.To introduce the topic of the text. | D.To explain what the livestreams are. |
A.turned it down. | B.had a try at it. | C.had access to it. | D.argued about it. |
A.Erik Nilson came to China because he wants a new job. |
B.Pei Yanqin has no interest in livestreaming sales at all. |
C.Livestreaming has become the best way to help poor farmers. |
D.Government is helping farmers become skilled in marketing online. |
A.Business. | B.Education. | C.Science. | D.History. |
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【推荐1】“Beijing’s Forbidden City can be at risk of being flooded, but it’s not because modern technologies and repairs have deteriorated the drainage (排水) system,” Beijing News Radio reported.
The report is in response to a popular online view: The Forbidden City, the royal palace of Ming and Qing dynasties also known as the Palace Museum, has never been flooded throughout its history of more than 600 years.
Earlier, a video showed ankle-deep water near the Forbidden City’s Cining Palace, where the royal women used to live. Some netizens have questioned whether modern drainage repair works have made the system much weaker.
Di Yajing, an official in control of affairs relating to the site, told Beijing News Radio that the Forbidden City has a complex (复杂的) drainage system. “Rain coming down from roofs was guided to the basement and then to the drains,” she said, adding that rainwater would flow from the central of the palace to both sides, and from north to south, due to differences in heights.
“The drains were cleared once a year in springtime in ancient times and nowadays they are cleared three times a year except in winter,” the report said. “Although the number of clearing increased every year, it’s not modern technology that worsened the ability of the drainage system,” the report said. During the clearing process, workers found lots of modern objects such as plastic bottles and bags, even towels and clothing, and these things resulted in the blocking of the drainage system.
In addition, there are plenty of records that have recorded occasions in which the palace was flooded and some roofs or walls were damaged by floodwaters, according to the report. For example, a rain in 1885 led to floodwaters of about 1 meter deep. Every time people would have to find out the place of blockage, clear it and then the drainage system would work well right away.
1. What does the underlined word “deteriorated” in paragraph 1 mean?A.Fixed up. | B.Caused damage to. |
C.Taken control of. | D.Checked on. |
A.To clarify a popular view online. |
B.To praise the Forbidden City’s drainage system. |
C.To introduce the challenge faced by the Forbidden City. |
D.To stress the effect of technology on protecting old buildings. |
A.Poor management. | B.Buried bricks. |
C.Pipe cracking. | D.Lots of rubbish. |
A.The palace was once destroyed by floods. |
B.Beijing has experienced many natural disasters. |
C.The drainage system doesn’t always operate perfectly. |
D.Ancient architecture suffered a lot to survive until today. |
【推荐2】You’ve probably often read about quiet firing on the Internet. According to a recent LinkedIn News survey of 20,000 + workers, 87% believe quiet firing to be real, with only 13% denying its existence. 48% of the employees have seen it happen in their workforce, and 35% claimed to have been subject to it themselves.
Quiet firing describes the practice of gradually freezing an employee out until they are left with no choice but to resign. Employers quietly fire out of fear of having tough conversations with employees. Rather than risk a worker growing angry at being fired, these employers gradually make the employee want to leave. Sometimes there are also financial considerations that matter. Employees who hand in the notice will not get a severance package (离职金). Still, companies often replace them with fresh and inexperienced workers who get much less salary.
So, how can you tell when it’s happening to you? A sign of quiet firing could be that you’re not getting new assignments that are taking the organization to the next level. Your workload is actually increasing, but it swells to the point of becoming unmanageable. A crucial sign is that you’re getting the cold shoulder and the boss is not making an effort to interact with you.
If you are doubtful that you are being quietly fired, first determine whether the treatment is directly relevant to you or applicable to all employees. Lack of promotions or failure to give feedback (反馈) might mean mismanagement rather than quiet firing. If you are being quietly fired, ask managers about the cause. Or, talk about your current role and where you want to be, and ask for clear instructions. If you do not see significant progress on the timeline, then perhaps start networking and job hunting to find another opportunity.
1. What is the first paragraph intended to tell us about quiet firing?A.It is familiar with netizens. | B.It is common among employees. |
C.It is a newly coined term on social media. | D.It is a new type of relation in the workforce. |
A.To recover the company’s losses. | B.To save costs and avoid conflicts. |
C.To hire more experienced workers. | D.To escape complex legal procedures. |
A.Unvalued. | B.Partially responsible. | C.Guilty. | D.Fully trusted. |
A.Try to learn a new skill in another area. | B.Start seeking new opportunities elsewhere. |
C.Express a desire to move up in the company. | D.Make sure whether the firing is specific to you. |
【推荐3】You can tell a lot about people's general state of mind based on their social media feeds. Are they always tweeting about their biggest annoyances or posting pictures of particularly cute kitties? In a similar fashion, researchers are turning to Twitter for clues about the overall happiness of entire geographic communities.
What they're finding is that regional variation in the use of common phrases produces predictions that don't always reflect the local state of well being. But removing from their analyses just three specific terms — good, love and LOL — greatly improves the accuracy of the methods.
“We're living in a crazy COVID-19 era. And now more than ever, we're using social media to adapt to a new normal and reach out to the friends and family that we can't meet face-to-face.” Kokil Jaidka studies computational linguistics at the National University of Singapore. “But our words aren't useful just to understand what we, as individuals, think and feel. They're also useful clues about the community we live in.”
One of the simpler methods that many scientists use to analyze the data involves correlating words with positive or negative emotions. But when those records are compared with phone surveys that assess regional well-being, Jaidka says, they don't paint an accurate picture of the local zeitgeist.
Being able to get an accurate read on the mood of the population is no laughing matter.
“That's particularly important now, in the time of COVID, where we're expecting a mental health crisis and we're already seeing in survey data the largest decrease in subjective well-being in 10 years at least, if not ever.”
To find out why, Jaidka and her team analyzed billions of tweets from around the United States. And they found that among the most frequently used terms on Twitter are LOL, love and good. And they actually throw the analysis off. Why the disconnect?
“Internet language is really a different beast than regular spoken language. We've adapted words from the English vocabulary to mean different things in different situations.” says Jaidka. “Take, for example, LOL. I've tweeted the word LOL to express irony, annoyance and sometimes just pure surprise. When the methods for measuring LOL as a marker of happiness were created in the 1990s, it still meant laughing out loud.”
"There are plenty of terms that are less misleading," says Jaidka. "Our models tell us that words like excited, fun, great, opportunity, interesting, fantastic and those are better words for measuring subjective well-being."
1. The researchers turn to social media feeds to________.A.help with the analysis of people's subjective well-being |
B.locate the most-frequently used words |
C.prove the disconnect between language and emotions |
D.make the prediction method more effective |
A.It didn't reflect the mood of the entire geographic community |
B.It didn't match the assessment result of the phone surveys. |
C.It didn't consider the features of Internet language. |
D.It didn't take the regional variations into account. |
A.Face-to-face communication is needed to ensure happiness. |
B.Internet use is to blame for the decrease in subjective well-being. |
C.Internet language should be abandoned as a source of scientific analysis. |
D.Less misleading words should be used in assessing subjective well-being. |
【推荐1】IQ is often regarded as a crucial driver of success, particularly in fields such as science, innovation and technology. But the truth is that some of the greatest achievements by our species have primarily relied on what scientists call “cognitive flexibility”.
Cognitive flexibility is a skill that enables us to switch between different concepts, or to adapt behavior to achieve goals in a novel or changing environment. And the good news is that it can be trained. Currently, a group of researchers from Cambridge University are conducting some research, trying to work out how people can best boost their cognitive flexibility.
Cognitive flexibility may have affected how people coped with the pandemic lockdowns, which produced new challenges around work and schooling. Some people may have changed their routines from time to time, trying to find better and more varied ways of going about their day. Others, however, struggled and finally became more rigid in their thinking. They stuck to the same routine activities, with little flexibility or change.
Flexible thinking is key to creativity. It also supports academic and work skills such as problem solving. Unlike working memory, it is largely independent of IQ. For example, many visual artists may be of average intelligence, but highly creative and have produced masterpieces.
So does cognitive flexibility make people smarter in a way that isn’t always captured on IQ tests? We know that it leads to better rational thinking throughout the lifespan. For example, for children it leads to better reading abilities and better school performance.
It can also help protect against a number of prejudice. People who are cognitively flexible are better at recognizing potential faults in themselves and using strategies to overcome these faults.
Cognitive flexibility is essential for society to flourish. It can help maximize the potential of individuals to create innovative ideas and creative inventions. Ultimately, it is such qualities that we need to solve the big challenges of today.
1. What is the purpose of the research conducted by Cambridge University researchers?A.To clarify people’s misunderstanding about cognitive flexibility. |
B.To figure out the relationship between IQ and cognitive flexibility. |
C.To explore effective ways to improve people’s cognitive flexibility. |
D.To make out the benefits of increasing people’s cognitive flexibility. |
A.Stick to their original plan. | B.Handle new problems rigidly. |
C.Adjust their thoughts and behavior. | D.Apply creative ideas to improve their IQ. |
A.It is closely related to people’s IQ. | B.It helps improve working memory. |
C.It is an unchangeable inborn quality. | D.It helps develop reasonable thinking. |
A.To show they are intelligent. | B.To praise their great achievements. |
C.To show they are cognitively flexible. | D.To praise their good working memory. |
A.Benefits of cognitive flexibility. | B.Definitions of cognitive flexibility. |
C.Applications of cognitive flexibility. | D.Experiments on cognitive flexibility. |
【推荐2】Scientists have found a potentially habitable(可居住的)planet and its star outside our Solar System are more similar to the Earth and our Sun than any other known planet-star pair. For now, the planet candidate(候选)is known as KOI-456.04. If its existence is confirmed by other telescopes, the planet would join a group of about 4,000 known planets outside our Solar System.
“It's the combination of its size less — than — double that of the Earth and its solar-type host star that makes it so special and familiar” Ren6 Heller, the lead author of the new study, said in a press release. That means it could potentially host life.
To be considered habitable, planets must orbit a stable star that keeps a temperature suitable for liquid water. The vast majority of identified Earth-like planets don't meet the conditions required for life to exist. They give off either too weak light or high-energy flames that can fry the planets around them. The star that KOI-456.04 orbits is about 1.1 times the size of the Sun, with a surface temperature of only 300 degrees Celsius less than the Sun. The star also sends out visible light, like our Sun does. Plus, KOI-456.04 is less — than — double the size of the Earth, which could mean its atmospheric conditions are similar to ours. If KOI-456.04 s atmosphere is like the Earths — meaning it has a mild greenhouse effect, then its average surface temperature would be about 5 degrees Celsius, compared to the Earth's average of 15 degrees Celsius, according to the Max Planck Institute .
The system is just over 3,000 light-years away from our Solar System. Future space telescopes could study the planet candidate further. NASA, the European Space Agency, and the Canadian Space Agency plan to launch(发射)the James Webb space telescope in 2021. The European Space Agency's PLATO space telescope, scheduled to launch in 2026, will focus on finding Earth-like planets orbiting Sun-like stars.
1. What makes the newly-found planet special?A.Its strange name. | B.Its extremely large size. |
C.Its potential to host life. | D.Its relationship with the Sun. |
A.Move around. | B.Stick to. |
C.Knock into. | D.Depend on. |
A.What kind of energy its host star provides. |
B.Whether its atmosphere is similar to the Earth's. |
C.How many agencies are willing to join in the study. |
D.Why its surface temperature is lower than the Earth's. |
【推荐3】The Union Jack is the national flag of the United Kingdom. It is so called because it combines the emblems (象征) of three countries—England, Scotland and Ireland (although since 1921 only Northern Ireland has been part of the United Kingdom).
The term “Union Jack” possibly dates from Queen Anne’s time, but its origin is uncertain. It may come from the “Jacket” of the English or Scottish soldiers; or from the name of James Ⅰ who originated the first union in 1603, in either its Latin or French form “Jacobus” or “Jacques”; or, as “jack” once meant small, the name may come from a royal proclamation (声明) issued by Charles Ⅱ that the flag should be flown only by ships of the Royal Navy as a jack, a small flag at the bowsprit (船首).
The Union Jack was originally a royal flag (when the present design was made official in 1801, it was ordered to be flown on all the King’s forts and castles, but not elsewhere); it is today flown above Buckingham Palace and Windsor Castle when the Queen is not in residence. On news of a royal death, the Union Jack will be flown at halfmast (下半旗).
The flying of the Union Jack on public buildings is decided by the Department for Culture, Media and Sport at the Queen’s command. The Union Jack is flown on government buildings on days marking the birthdays of members of the royal family, such as the Queen’s official birthday, and on the days of the State Opening and prorogation (休会) of Parliament; it is also flown on St David’s Day, St George’s Day, St Andrew’s Day, and St Patrick’s Day.
Although the Union Jack originated as a royal flag, it is now also flown by many people and organizations elsewhere in the United Kingdom. Its use as an emblem has extended beyond the form of a flag and the Union Jack is frequently shown on other objects.
1. The reason why the national flag of the United Kingdom is called the Union Jack is that ________.A.the flag is made of jacket |
B.the flag combines the emblems of three countries |
C.the flag shows the symbol of unity |
D.the flag originated from the existence of the United Kingdom |
A.the origin of the national flag |
B.the history of the national flag |
C.the reason why the Union Jack has become the national flag |
D.the way how the Union Jack has become the national flag |
A.Once the Union Jack was not flown elsewhere except royal places. |
B.The Union Jack will be flown at halfmast if a member of the royal family dies. |
C.Many people and organizations can flow the Union Jack in the world. |
D.The Union Jack can be flown in many places and on many days in the United Kingdom. |
A.The Union Jack Everywhere | B.The Union Jack at Anytime |
C.National Flag, the Union Jack | D.The History of the Union Jack |
【推荐1】“Teenager Therapy”, hosted by five rising seniors at Loara High School in Anaheim, Calif., has become a breakout hit. The podcast show features five teens having loose, sincere conversations about mental health, school and family, friendships, and more. Sometimes they interview big names, including Loren Gray. But typically, the show is more of a free-form discussion.
“There are episodes where we offer advice about teenage life, and there are episodes where we simply talk about our experiences,” said Gael Aitor, 17.
He got the idea for “Teenager Therapy” in 2018 after hearing “Couples Therapy”, a podcast by the YouTuber Casey Neistat and his wife. The then 15-year-old rounded up four friends to record the first episode of “Teenager Therapy”. “The first two tries were terrible,” Mr. Aitor said. “The third time we were happy with it, so we posted it online.”
Building a podcast audience is no easy job, especially since the group of high schoolers had no marketing budget. To attract listeners, Mr. Aitor repurposed an old Instagram account, which had 20, 000 followers.
Within a few months of posting their first episode, “Teenager Therapy” had over 100, 000 downloads — a number it can take years for self-governing podcasts to hit. From there, the show kept growing. But part of the great popularity of the show is that it’s produced for teenagers by several hosts from the same age group. “People often say, ‘I don’t know who to tell but you guys,’” said Mr. Aitor. “We never really scripted (写脚本) anything or planned it out.”
Maya Gabay, 16, a rising high school junior, said the podcast was now her favorite show. “The podcast never holds back on anything,” said Ms. Gabay, who, like many other young listeners, considers it as their lifeline. The podcast has helped her process things going on in her life, including problems with friendships. “It’s really great to see kids my age doing something like this,” she said.
1. What does “Teenager Therapy” usually do for its listeners?A.It connects teenage patients with doctors. |
B.It holds discussions about teenage topics. |
C.It helps develop teens’ communication skills. |
D.It allows teens to make friends with big names. |
A.Why Gael brought together his four friends. | B.Why Gael continued his podcast. |
C.How the listeners were attracted. | D.How the podcast show started. |
A.It is made for teens by teens. | B.Its hosts are good at marketing. |
C.Its programs are all carefully planned. | D.It won support from “Couples Therapy”. |
A.It needed to make improvements. | B.It would train more kids like her. |
C.It was an important part of her life. | D.It should pay more attention to friendships. |
【推荐2】Professor Devi Sridhar will discuss Preventable, her definitive account of the Covid-19 pandemic (疫情) and how it changed the world.
As a professor and chair of global public health at the University of Edinburgh, Sridhar rose to fame during the pandemic for her vital roles in communicating science to the public and speaking truth to power.
Her wide-ranging new book looks at the medical, political and economic effects of the public health crisis. Exposing the realities of those affected by the pandemic, from the passengers marooned (受困) on the Diamond Princess cruise ship to tired healthcare workers, she reveals the deep seated economic and social inequalities that have influenced the outcomes of the pandemic
Sridhar will join BBC science correspondent Nicola Davis to explore what we have learned from Covid-19, and to put forward a vision for how we can better protect ourselves against another health crisis in the years to come. She will also be answering your questions in his live streamed event.
●Wednesday 25 May 2022 8pm - 9pm
£7 plus £0.92 booking fee
If you live in the United Kingdom, you can purchase a ticket with a copy of Preventable (£ 20) at checkout for a special combined price of £22.
This ticket will give you access to the live streamed event and the on-demand recording which will be available in the days following. A link to the recording will be sent to all ticket holders.
1. What does Preventable focus on?A.How a pandemic changed the world. | B.How Professor Sridhar rose to fame. |
C.How inequalities could be better erased. | D.How humans can avoid future health crises. |
A.£7. | B.£7.92. | C.£22. | D.£27.92. |
A.A book review. | B.An introduction to a writer. |
C.An advertisement for a live streamed event. | D.A guide for an on-demand recording viewers. |
【推荐3】If you haven’t started live stream (网络直播) commerce on social media, maybe you should.
“Livestream commerce is fast becoming a medium of choice,” said Thomas S. Robertson, a marketing professor. In an article he wrote for Harvard Business Review, he examines the rise of livestream commerce and offers guidance for companies that want to jump on the trend.
What should brands be thinking about as they jump into livestream commerce?
A.Why is livestream commerce becoming so popular? |
B.Livestream commerce is the hottest trend in the online business. |
C.They must test whether they are able to achieve those goals. |
D.The option to buy from the live stream was added shortly afterwards. |
E.What is the role of the social media influencer in livestream sales? |
F.They have to integrate livestream commerce with other marketing strategies. |
G.It’s definitely a challenge, even for companies that were built for digital shopping. |