Devotees of Stump-town Coffee, a high-end roastery with fewer than 10 total locations in four select cities, pride themselves on avoiding mainstream coffee chains. What they are probably unaware of, however, as they sip their mochas and cold brews, is that their favorite spot of individuality may soon be just another chain in the Phoenix airport. What they might suspect even less is that they will have a different shopping experience in the coffee shop.
Stump-town, the iconic small-scale brand, was recently acquired by Peet’s, a chain with a couple hundred locations. Peet’s has been in the news for taking over Intelligentsia, another well-loved and self-consciously indie coffee brand. Stump-town’s sale to Peet’s exemplifies an economic phenomenon not limited to the world of craft coffee. Stump-town joins the ranks of a number of popular brands that went from independent to corporate - then Italian San Pellegrino, now owned by the Swiss giant Nestle (along with its main competitor Perrier), the originally Quaker-owned chocolate-bar maker, Cad-bury, acquired by the U. S. corporation formerly known as Kraft, and The Body Shop, the cosmetics brand synonymous with ethical sourcing, bought by the French behemoth L’Oreal, to name a few.
Stump-town’s story is typical of an innovative young venture becoming a victim of its own success. Founded in 1999 by Duane Sorenson in his native Oregon, it turned into a national phenomenon and was at the forefront of the small-scale retailers that positioned coffee - making, and coffee-drinking, as a kind of art form. Stump-town’s business model rested on providing an intensely personal experience. Coffee-drinkers were treated with top-notch beans and unique brews crafted in Stump-town’s “coffee labs,” But these personal touches don’t fit well in the assembly lines of large-scale operations.
The arithmetic of the “bigger is better” paradigm(范例), or what economist call “economies of scale,” is simple enough. The larger the machine, the more lattes it can spew out. Most of all, scale translates into standardization: the conversion of an unpredictable creative process into a precise and highly economical algorithm(算法)of production. All of this means more profits.
But, based on studies of human behavior in places ranging from blood banks to daycare centers, academics now recognize that the calculus is more complex: People act more responsibly in the context of personal relationships that are meaningful to them than in strictly commercial deals, Loyal customers don’t mind going that extra mile to get the perfect cup of coffee.
Smaller institutions have much to offer - not just sentimentally, but also in terms of pure economics. The idea goes back to the 20th century British economist E. F. Schumacher’s declaration that “Small is beautiful,” a notion fashionable again in the era of institutions “too big to fail.” Since the logic of scale is more attuned to quantity than quality, workers (whose wages are usually driven down), consumers (who enjoy lower prices, but usually get a worse product) and the landscape of the economy (which shows signs of marked decreases in diversity) all suffer from growth that is too rapid. Size is the traditional measurement of a company’s success, but when stability is pursued as passionately as profit, less may truly be more.
1. Which of the following statements about Stump-town Coffee is NOT true?A.The brand of Stump-town used to highlight individuality. |
B.The loyal consumers of Stump-town are aware of its intention for business expansion. |
C.It was Stump-town’s own success that drew the attention of a large-scale corporation. |
D.Stump-town’s acquisition case reflects a worldwide trend of independent brands going corporate. |
A.It means bigger companies ensure a better relationship between the brand and its consumers. |
B.It means economic returns increase with the rise of the cost. |
C.It means standardized scale is the working model for big companies. |
D.It means the precisely calculated process of mass production is the profitable model. |
A.Blood banks offered valid proof for the idea “The bigger, the better.” |
B.Loyalty of the customers is the central issue in the success of smaller businesses. |
C.Smaller businesses make people feel emotional attachment, but they will ultimately fail because of their size. |
D.Smaller companies stand a chance to succeed if they can ensure stability. |
A.How Badly Hurting Are Those Acquisition Cases? |
B.Should Every Business Scale Up? |
C.How Long Will Uniformity Go in Globalization? |
D.Will Stump-town Coffee Regain Its Identity? |
相似题推荐
【推荐1】The world’s coral reefs are in bad shape. Climate change has led to coral whitening. Overfishing has disturbed the ecosystems that keep reefs healthy. Poisonous runoffs from human industry are destroying the “rainforests of the sea.” A new study has highlighted another threat to coral reefs:plastics.
Researchers analyzed corals from reefs in Southeast Asia and Australia. Almost everywhere they looked, they saw bits of plastic, including chip wrappers, Q-tips, garbage bags.
The team estimates that at least 11 billion plastic items are trapped in coral reefs in the Asia-Pacific and that number is increasing alarmingly. This could spell disaster for the world’s reefs. The likelihood of the corals developing a disease jumps from 4 to 89 percent when corals come into contact with plastics.
Further investigations are needed to determine precisely how and why plastics make coral open to different diseases. But it seems that plastic debris(碎片)slices open the skin of the corals, exposing them to bacteria.
“Plastic debris can cause damage to coral tissues by accelerating invasion of bacteria or by exhausting resources for immune system function during wound-healing processes,” the authors of the study write. Drew Harvell, co-author of the study, says that plastics also “shade the light coral needs and cut off water flow.”
It is vital to preserve the health of coral reefs for a number of reasons. Many marine creatures make their homes within the reefs. Reefs also protect coastlines from waves and tropical storms, support fishing industries and generate billions of dollars for the worldwide tourism industry every year.
Throughout the research, scientists noticed that the plastics problem was not evenly distributed. Reefs near Indonesia had the highest amount of plastic rubbish, while reefs near Australia had the lowest. This could be because Australia has the best waste removal system. It suggests that there is a relatively easy fix to the issue.
“We can clean up the problem,” Harvell told Fears. “It’s so much easier than climate change.”
1. What does the underlined part in the first paragraph refer to?A.coral reefs | B.ecosystems |
C.runoffs from human industry | D.plastics |
A.By cutting off the food supply. |
B.By bringing bacteria to the sea. |
C.By speeding up the immune system function. |
D.By hurting the facial tissue and exposing them to diseases. |
A.To advertise for the waste removal system. |
B.To show optimism about solving the plastics problem. |
C.To praise the efforts made by the Australian government. |
D.To emphasize the importance of dealing with plastics problem. |
A.Threats to Coral Reefs. | B.Plastics Endangers Coral Reefs. |
C.Coral Reefs and Climate Change. | D.Protecting Coral Reefs for Our Future. |
【推荐2】In a landmark study, published in the journal Nature Communications, researchers placed the genetically modified (转基因的) mosquitoes in a special laboratory that has similar conditions to sub-Saharan Africa, where mosquitoes spread malaria, a deadly disease.
The male mosquitoes were engineered with a sequence of DNA known as a “gene drive” that can rapidly transmit a mutation (突变) that wipes out populations of the insects. The goal is to create a powerful new tool to fight malaria.
Years of additional research will be needed to prove the approach works and the mosquitoes would be safe to release into the wild. The project would also require approval and agreement by local residents in areas where those mosquitoes live, mostly in sub-Saharan Africa.
The modification consisted of a mutation in a gene known as “doublesex”, which female mosquitoes need for normal development. The mutation deforms the mouths of mosquitoes, making them unable to bite and spread the disease. It also deforms their reproductive organs, making them unable to lay eggs.
“The mutation is combined with a gene drive, a selfish type of genetic element that spreads itself in the mosquito population,” said Tony Nolan of the Liverpool School of Tropical Medicine, who helped develop and test the mosquitoes.
Because of fears of disturbing the delicate balance of ecosystems, the researchers have taken extraordinary steps to prevent the insects from escaping. The scientists first tested the mosquitoes in a high-security basement lab in London, where the mosquitoes destroyed unmodified mosquitoes in small cages.
To try to test the mosquitoes safely under more natural conditions, the researchers built a special high-security lab in Italy, which has similar environment to the natural environment in sub-Saharan Africa. It is also designed to keep their gene-drive mosquitoes from escaping. For example, anyone entering the most secure part of the lab had to pass through a special room that would prevent any mosquitoes from exiting. The lab was purposefully located far from Africa in case, somehow, any mosquitoes managed to get out.
1. What’s the purpose of the research?A.Treat mosquito bites. |
B.Fight a deadly disease. |
C.Enlarge populations of insects. |
D.Create a new sequence of DNA. |
A.They will lay more eggs. |
B.They will be unable to bite. |
C.They will be made into medicine. |
D.They will be killed after the research. |
A.Affecting the balance of the ecosystem. |
B.The safety of the subject insects in the lab. |
C.Lacking natural conditions to do experiments. |
D.The spread of gene drive among mosquito populations. |
A.It has already achieved desired results. |
B.Some mosquitoes escaped from the lab. |
C.Research work had to be stopped due to safety concerns. |
D.The mosquitoes failed to adapt to the conditions in the lab. |
【推荐3】A handful of healthy soil could contain great numbers of living organisms. However, poisonous pesticides (杀虫剂) are causing harm and destruction to them, according to a recent analysis.
For the analysis, researchers looked through nearly 400 published studies including over 2,800 experiments on how pesticides affect soil organisms. They found that pesticides harmed organisms critical to maintaining healthy soils, but these harms have never been considered in the safety reviews of the EPA (Environmental Protection Agency).Poisonous pesticides are driving factors in the sharp decline of many soil organisms, such as ground beetles. They have been identified as the most significant driver of soil biodiversity loss in the last ten years.
However, that research has always been ignored. The EPA, which is responsible for pesticide supervision(监管)in the country, openly acknowledges that somewhere between 50 and 100 percent of all agriculturally applied pesticides end up on the soil. Yet, to assess pesticides’ harms to soil species, the agency just uses a single test species, the European honeybee, to estimate risk to all soil organisms. It spends its entire life above ground in artificial boxes.
Worse still, as soil health gain popularity globally, pesticide companies have jumped up to green wash and promote their products. Every major company is now advertising its role in improving soil health, such as advocating planting cover crops. As general beliefs, these practices are indeed good for soil health and, if adopted responsibly, are a great step to take. But companies know that these practices are often accompanied by increased pesticide use. Chemicals and pesticides have to be applied more frequently to kill weeds before crops are planted.
The long-term environmental cost can no longer be overlooked. Soils are some of the most complex ecosystems on Earth, containing nearly a quarter of the planet’s biodiversity. Protecting them should be a priority, not an afterthought.
1. What does the underlined word “They” refer to in Paragraph 2?A.Soil organisms. | B.Ground beetles. |
C.Artificial boxes. | D.Poisonous pesticides. |
A.The honeybee is a typical species living in nature. |
B.The assessment of pesticides’ harms is one-sided. |
C.Less than half of applied pesticide go to the soil eventually. |
D.The EPA attaches great importance to pesticide inspection. |
A.To obey the EPA’s rules. |
B.To increase their product sales. |
C.To protect the environment. |
D.To shoulder their social responsibility. |
A.Soil: essential to agriculture. |
B.Pesticides: harmful to soil health. |
C.Organisms: significant to harvest. |
D.Pollution: destructive to biodiversity. |
【推荐1】Large companies need a way to reach the savings of the public at large. The same problem, on a smaller scale, faces practically every company trying to develop new products and create new jobs. There can be little prospect of raising the sort of sum needed from friends and people we know, and while banks may agree to provide short-term finance, they are generally unwilling to provide money on a permanent basis for long- term projects. So companies turn to the public, inviting people to lend them money, or take a share in the business in exchange for a share in future profits. This they do by issuing stocks and shares in the business through the Stock Exchange. By doing so, they can put the savings of individuals both at home and overseas into circulation.
When the saver needs his money back, he does not have to go to the company with which he originally placed it. Instead, he sells his shares through a stockbroker to some other savers who are seeking to invest their money.
Many of the services needed both by industry and by each of us are provided by the government or by local authorities. Hospitals, roads, electricity, telephones, equipment and new development, if they are to serve us properly, require more money than it is raised through taxes alone. The government, local authorities, and nationalized industries therefore frequently need to borrow money to finance major capital spending, and then too, come to the Stock Exchange.
There is hardly a man or a woman in this country whose job or whose standard of living does not depend on the ability of his or her employers to raise money to finance new development. In one way or another, new money must come from the savings of the country. The Stock Exchange exists to provide a channel through which these savings can reach those who need finance.
1. How does a company get the public to invest their savings for it according to the passage?A.By paying them very high interests for borrowing their savings. |
B.By providing a share to them in the future profits. |
C.By offering favorable terms to attract them to buy its products. |
D.By selling its stocks and shares to them through the Stock Exchange. |
A.get as much finance as possible through taxes |
B.get the support from the government or local authorities |
C.be able to provide what people really need |
D.get persistent financial support |
A.Their employers’ policy for offering good welfare to them. |
B.Their employers’ strategy for the company’s development. |
C.Their employers’ capacity of raising money to finance new development. |
D.Their employers’ ability to make the company obtain a great profit. |
【推荐2】The US airline industry is facing a new threat to its profits-heavier passengers, a report has found. According to the US Centers for Disease Control and Prevention, the average US adult put on ten pounds(4.5kg) of weight during the 1990s. Transporting the extra weight cost airlines an extra $275 million in fuel costs in 2000, the report says.
Earnings at airlines have already been under pressure due to the decreasing demand and a record increase in the price of crude oil(原油). In the US, a number of airlines have gone bust while others are struggling to survive in an ever more competitive market place. While it is relatively easy to check the weight of a traveler’s luggage and charge those that burst limits, it is much harder to regulate a person’s waistline. Some firms have toyed with the idea of (jokingly suggested) charging overweight travelers for two seats, but it is not a practice that has taken off industry-wide.
Last year, the American Federal Aviation Administration increased the average passenger weight they use to calculate aircraft loads by ten pounds. Since then, crude oil prices have hit record levels, with many firms responding by raising the fuel charge they add to ticket prices.
The rising level of obesity(过度肥胖) in the US and in Europe has promoted government health campaigns and harsh(严厉的) criticism of a number of food firms. Restaurant chain McDonald’s has taken the main force of the attack, and has in recent months reworked its menu to include healthier options, which has helped lift profits.
As with fast food restaurants, timely adjustment may be the best solution presently for American airlines. The prediction by experts, however, is that humans are set to become bigger.
1. This passage is most probably taken from ________.A.a government report | B.a yearly economy review |
C.an airline guidebook | D.a newspaper |
A.become stronger | B.got banned(禁止) |
C.failed financially | D.expanded further |
A.overweight travelers | B.overloaded cases |
C.travelers’ waistlines | D.extra-large seats |
A.They increased the average passenger weight when calculating aircraft loads. |
B.They brought up their ticket prices. |
C.They charged obese travelers for two seats. |
D.They overcharged travelers’ luggage. |
A.Airline profits in America will be under even greater pressure. |
B.The population of obese people will increase rapidly. |
C.American airlines will charge more for fuels |
D.Fast food restaurants will be forced to change their menus. |
【推荐3】Motivating Employees under Unfavourable Conditions
It is a great deal easier to motivate employees in a growing organization than a declining one. When organizations are expanding, promotional opportunities, pay rises, and the excitement of being associated with a dynamic organization create feelings of optimism. When an organization is shrinking, the best and mobile workers are likely to leave voluntarily.
Morale (士气) also suffers during decline. People fear they may be the next to be made unnecessary. Productivity often Suffers, as employees spend their time sharing rumours and providing one another with moral support rather than focusing on their jobs.
The literature on goal-setting theory suggests that managers should ensure that all employees have specific goals and receive comments on how well they are doing in those goals. Regardless of whether goals are achievable or well within management’s perceptions of the employee’s ability, if employees see them as unachievable they will reduce their effort.
Since employees have different needs, managers should use their knowledge of each employee to personalize the rewards over which they have control. Some of the more obvious rewards that managers allocate include pay, promotions and the opportunity to participate in goal-setting and decision-making.
A.There is enough evidence to support the motivational benefits that result from carefully matching people to jobs. |
B.For those whose jobs are secure, pay increases are rarely possible. |
C.High achievers are motivated by jobs that are high in independence and responsibility. |
D.Unfortunately, they are the ones the organization can least afford to lose—those with the highest skills and experience. |
E.The answer to that depends on perceptions of goal acceptance and the organization’s culture. |
F.Managers must be sure, therefore, that employees feel confident that their efforts can lead to performance goals. |