The sunk cost effect is the ongoing investment of time, money and effort that an individual makes in any attempt, even if rationally the results appear unpromising. When any individual has already made an investment of time, money or effort, it becomes difficult to withdraw from the task. An error of judgement occurs when we fail to cut our losses-the sunk cost.
The simplest method of beating this error of judgement is to simply stop investing when it’s not producing results. As the age-old proverb goes, “Why cry over spilt milk?”But we still can’t seem to do it! Why?
People perceive the same amount of losses and gains in a different light. This means that the same amount of losses will hurt more than an equal amount of gain. For example, if a business is going through heavy losses, one must decide to either shut it down or continue. Shutting it down is a definite loss of money, time and effort. People become risk-seeking when they are facing a definite loss. They will pump more money as a gamble to achieve a positive outcome. If there is a positive outcome and the business starts making a profit, this has given them a higher utility(效用) than simply making profits from the beginning. They managed to rise up from a heavy loss, thereby giving higher satisfaction about the decision to continue investing.
We, however, will not choose to honor sunk costs on every occasion. This is especially true in the case of insurance. Let’s say that you have taken home insurance and probably never used it. You are not going to burn your house down just so you can utilize your house insurance.
1. What does the underlined word “it“ in paragraph 2 probably refer to?A.Crying over spilt milk. |
B.Stopping investing. |
C.Refusing judgement. |
D.Keeping finishing the task. |
A.Going on investing when your sales are increasing. |
B.Breaking up with those who aren’t interested in you. |
C.Continuing eating ordered food even if it tastes bad. |
D.Keeping on working out when you’re a little thinner. |
A.Fear of loss and expectation for better. |
B.Spirit of adventure and wise decision. |
C.Endless desire and ambition. |
D.Positive attitude and behavior. |
A.To describe. | B.To persuade. |
C.To introduce. | D.To explain. |
相似题推荐
【推荐1】“Tie an Italian’s hands behind his back, and he’ll be speechless.” This old joke conveys a rigid image of Italians: they are talkative and emotional, and all their arm movements supposedly go to prove it.
Susan Goldin-Meadow of the University of Chicago has a rather different view. Emotions come out in lots of ways: facial expressions, posture, tone of voice and so on. But people are doing something different when they use gestures with speech, which she sums up in the title of her new book, “Thinking With Your Hands”.
In effect, everyone gestures, not just Italians. Conference interpreters gesture in their little booths (隔间), though no one is looking. People born blind gesture when they speak, including to each other. All this suggests that cognition (认知) is,to some extent, “embodied”; thinking is not all done in your head. Gestures that accompany speech are a second channel of information. People who say they believe in sexual equality but gesture with their hands lower are not indicating women’s shorter stature (身高); they can be shown to have prejudices of which they may be unaware.
Child development is the focus of Goldin-Meadow’s book. Some students who fail at a tricky mathematics problem may gesture in a way that indicates they are on the point of getting it. They should be taught differently from the ones whose gestures suggest that they are entirely at sea. Goldin-Meadow believes that gesturing could play a larger role in education by addressing the student’s needs better.
This is well explained in the book’s last section. Teachers are encouraged both to use gestures themselves and to observe those their students make. Parents are taught to fill in the word a child is most likely to be missing when they gesture rather than adding information. Children with language delays caused by brain injuries at birth, but who gesture as much as their peers, are likely to catch up verbally (口头上) by the age of about 30 months. Those who gesture less are more likely to need early intervention.
1. What is the purpose of the joke in the first paragraph?A.To show that Italians are talkative and emotional. |
B.To set a humorous tone for this article. |
C.To illustrate the relationship between gestures and speech. |
D.To correct people’s wrong impression of Italians. |
A.People’s gestures are not consistent with their speech. |
B.Gestures help the speaker tell lies more easily. |
C.People use gestures to hide their real intentions. |
D.Gestures can express what the speaker really thinks. |
A.Desperate. | B.Confused. | C.Incapable. | D.Frightened. |
A.Practical advice. | B.Educational theory. |
C.Typical examples. | D.Research conclusions. |
【推荐2】It’s often said that creative people see the world differently from the rest of us and a Harvard study is providing one explanation.Scientists studied brain scans of people after asking them to come up with creative uses for everyday objects.And they found a specific pattern of connectivity that correlated with the most creative responses.
“What this shows is that the creative brain works differently,”said Roger Beaty,the first author of the study.Beaty and colleagues examined brain data from previous studies and found that,by simply measuring the strength of connections in these people’s brain networks,they could estimate the originality of these people’s ideas.
While the data showed that regions across the brain were involved in creative thought,Beaty said the evidence pointed to three subnetworks.And they were the default mode(默认状态)network,the salience(突出)network and the executive(管理的)control network.They appear to play key roles in creative thought.The default mode network, he said,is involved in memory and mental acting,so the theory is that it plays an important role in processes like mind-wandering,imagination,and natural thinking.The salience network notices important information.When it comes to creativity,it may be responsible for arranging the ideas that come from the default mode network.Lastly,the executive control network works to help people keep their focus on useful ideas while getting rid of those that aren’t working.Beaty said,“People who think more flexibly and come up with more creative ideas are better able to use these networks that don’t typically work together and bring these systems online.”
Based on the results of that study,Beaty and colleagues developed a predictive model and tested against brain scan data collected for earlier studies on creativity.“We used already-published data...we found that based on how strong the connections are in these networks,we could guess pretty accurately how creative you’re going to be on a task,”Beaty said.He added,“It’s also not clear whether this can be modified with some kind of training.Creativity is complex,and we’re only working on the surface here.”
1. What were the participants asked to do in the study?A.To tell scientists their different ways of seeing the world. |
B.To show their special ways to connect with others. |
C.To talk about their most exciting experiences. |
D.To think of new uses of ordinary objects. |
A.Improve. | B.Judge. | C.Spread. | D.Praise. |
A.giving up useless ideas | B.organizing thoughts |
C.making decisions | D.brainstorming |
A.The study is very helpful in determining one’s creativity levels. |
B.We can become more creative with the help of some training. |
C.Enough work has been done to better understand creativity. |
D.Some people can be born with higher levels of creativity. |
【推荐3】A new study says that regular fish consumption has been shown to improve cognition (认知) and help people fall asleep. Fish is loaded with omega-3 fatty acids--a kind of fat that caries numerous health benefits. “Neurons(神经元)need omega-3 fatty acids for proper cell membrane(膜)structure and function,” explains Don Vaughn, MD, a neuroscientist at UCLA, of the importance of a fish-inclusive diet. “It then comes as no surprise that the dietary insufficiency of omega-3 fatty acids leads to poor cognition.”
While previous studies showed a relationship between omega-3 consumption and improved intelligence, none established a link among improved sleep, intelligence, and fish consumption. The new study covered 541 children in China, almost evenly split between boys and girls. The researchers tracked, fish consumption along with the kids’ performance on both verbal(口头的)and non-verbal skill tests such as vocabulary and coding. Parents helped record how well the kids slept. After all the data was collected and analyzed, the researchers found that children who were reported eating fish at least weekly slept sounder and scored 4.8 points higher on their IQ exams than those who were reported eating fish “seldom” or “never”.
Previous studies showed a relationship between omega-3s, the fatty acids in many types of fish, and improved intelligence, as well as omega-3s and better sleep. But the new findings revealed sleep as a possible medium pathway, the potential missing link between fish and intelligence.
“Sleep is essential to brain health and function. The brain strengthens important memories, forgets useless information, and continues practicing skills learned during the day,” says Dr.Vaughn. “Good sleep underlies high performance in memory and problem solving.”
The researchers on the team also noted that poor sleep is often accompanied by antisocial behavior, poor cognition, and a variety of other problems, all of which could be lessened by increasing the amount of fish or omega-3 fatty acids in their diet.
1. What do we know about omega-3 fatty acids from Paragraph l?A.Their main source is fish. | B.They lead to poor cognition. |
C.They work positively on neurons. | D.Their health benefits remain a mystery. |
A.built a link between omega-3s and sleep |
B.showed a relationship between omega-3s and health |
C.connected omega-3 consumption and improved intelligence |
D.combined fish consumption, improved sleep and intelligence together |
A.how the brain chooses useful information |
B.why sleep is important to our mental health |
C.why sleep has a positive effect on intelligence |
D.how the brain strengthens important memories |
A.Omega-3s can help improve sleep quality. |
B.Omega-3s are found to be beneficial to health. |
C.Consuming fish can benefit sleep and increase IQ. |
D.Consuming fish can give us a positive attitude to life. |
【推荐1】Time to Tame Silicon Valley
The company Uber brings into very sharp focus the question of whether corporations can be said to have a moral character. If any human being were to behave with the single-minded and greed of the company, we would consider them anti-social.
Uber has also adjusted its software so that regulatory agencies that the company regarded as hostile (敌意的)would, when they tried to hire a driver, be given false reports about the location of its cars, Uber management booked and then cancelled rides with a rival company which took their vehicles out of circulation
Uber promised not to use this software against law enforcement.
The “sharing economy” encourages the insecure and exploited to exploit others equally insecure to the profit of a tiny group of billionaires.
A.However, Uber deny this was the intention. |
B.Uber was criticized of deliberately ordering rides of rival companies. |
C.Silicon Valley’s culture seems hostile to humane and democratic values. |
D.Uber wants to know as much as possible about the people who use its service, and those who don’t. |
E.Uber is a transportation network company headquartered in San Francisco, operating in 570 cities worldwide. |
F.In fact, it makes people wonder what would happen to someone carrying a knife who promised never to stab a policeman with it. |
【推荐2】Artificial intelligence or AI is called artificial for a good reason. Facebook made that point last week by ending its attempt to rely heavily on software algorithms to select news items for its 2 billion users.
It announced on Jan.19 that the Facebook community will be asked to rank news outlets by their trustworthiness. “This reader feedback will promote high quality news that helps build a sense of common ground in a world with so much division”, said chief executive Mark Zuckerberg.
The first surveys have started in the United States and will soon expand to other countries. The company plans to include the local news outlets of users in its surveys. Like many digital platforms that act as news providers, Facebook had great faith in a belief that programmed electrons in computer servers can discern qualities of thought such as trust, fairness and honesty. Even in respected newsrooms, however, these traits of character require constant upkeep among journalists and feedback from paying customers. Good judgment on news relies on orders of consciousness beyond what a machine can do.
Rather than move toward becoming a hands-on gatekeeper of news, Facebook now hopes its “diverse and representative” sampling of users can lead to a ranking of news outlets and that would bring a measure of objectivity in its news feed. The company may be in the news business, but it has chosen to outsource news credibility to the collective wisdom of individuals and their ability to distinguish truth from falsehood. By placing its trust in people as seekers of truth, Facebook could earn greater trust from its users. This is also a lesson for many companies especially digital platforms or those in the media business.
According to the latest survey of trust in institutions worldwide by Edelman communications firm, “media has become the least-trusted institution for the first time more so than other businesses or government”. “In particular, the US is enduring an unprecedented crisis of trust among many of. its institutions”, says Richard Edelman, president and CEO of Edelman. “The root cause of this fall is the lack of objective facts and rational discourse”, he adds. Facebook’s shift away from computer-driven news selection is a welcome step toward restoring trust in the overall business of news. This is not a new problem. “Nothing can now be believed which is seen in a newspaper”, wrote Thomas Jefferson in 1807. Yet the Digital Age has forced the issue of trust for news providers. By inviting readers to participate in solving this problem, Facebook has itself set a new bar for earning trust.
1. According to Paragraph 4, Facebook hopes to _______.A.measure the objectivity of news feed on its own |
B.improve its ability to tell truth from falsehood |
C.shed off the responsibility of a news provider |
D.entrust news credibility to its massive users |
A.the poor quality of newspapers nowadays |
B.the long-standing trust issue in news businesses |
C.the problems arising from Facebook’s shift |
D.the issue of trust in the Digital Age |
A.a lesson for news providers on filtering news |
B.the cause of the trust crisis across business of news |
C.a step toward restoring user’s trust in news business |
D.the result of lacking objective facts and rational discourse |
A.Common grounds among users are the sources of high-quality news. |
B.Programmed electrons can make good judgment on news quality. |
C.Computers cannot replace human beings in news selection. |
D.Reader feedback is not needed in respected newsrooms. |
Feel Young at Heart and You’ll Enjoy a Longer Life
Age-liars and birthday-deniers, you’d best learn a thing or two from those who are young at heart. People who feel younger than their actual age may live longer than those who feel older than they truly are, a new study says.
Researchers looked at nearly 6,500 older adults, with an average age of 65.8 for they study. Around 70 percent of them felt younger than they were, about a quarter felt their precise age and just under 5 percent felt a year or more older they were, when asked “How old do you feel you are?”
Those who felt older than they were had a higher death rate after a follow-up period of 99 months. While just 14.3 and 18.5 percent of people who felt younger or felt their age, respectively, died during those 99 months, 24.6 percent of those who felt aged beyond their years had died.
The authors say more research is needed on the topic, but suggest it could be that those who feel “young at heart” have healthier behaviors and a stronger will to live. “
The good news is that you can change your feeling of how young you are.
There you have it.
A.Age really should be treated as just a number |
B.Felt age might play a role in more than just how you feel |
C.Feeling young is about maintaining vitality as you get older. |
D.Self-felt age has the potential to change, so interventions(干预)may be possible. |
E.And other studies suggest that there could be more benefits to thinking yourself younger, besides a longer life. |
F.People who feel younger than the number of years they have on the clock get more pleasure than people who feel their age. |
【推荐1】Which is more important when an architect designs a building: beauty or function?
At the start of the twentieth century, Louis Sullivan, one of the creators of modern architecture said that “form follows function.” Functionalism is used to describe the idea behind architecture which primarily focuses on the purpose of a building. However, many people disagree with this and feel that beauty is a more important factor (因素)in architectural design. In the modern world, it seems that most architects combine both ideas: aiming to create buildings which are both functional and beautiful.
The reason for creating a building in the first place is clearly very important. For example, when building an airport terminal, you need to think of the needs of passengers as well as planes. Passengers want to get to their plane as quickly as they can, and planes need to be parked in a more efficient way. As such, many airport terminals have a circular shape with satellite areas. Residential homes need to have enough space for a family, art galleries need wall space to show pictures, and factories need to manufacture goods as efficiently as possible.
Beauty, however, is also important when it comes to the construction of a building. Living or working in an ugly place creates a depressing and uninspiring environment. On the contrary, an attractive building can make people feel happier and increase their motivation to work. There is also a wider responsibility to society which architects have to consider. Beautiful, well-constructed buildings are a symbol of a civilized society, and reflect well on the business or reputation of the owner.
In theory, there seems to be no reason why architecture cannot be both functional and beautiful. Yet in practice, this can cause problems. The Guggenheim Museum in New York, was supposed to combine beauty with function. Many consider the museum's white spiral ramp (螺旋坡道) beautiful, but there have been complaints that it is impractical, as it is difficult to stand back to view the art. Also, the ramp is so narrow that it can become overcrowded. It seems that even a celebrated design has problems with functionality.
If architects focus only on function, buildings may be cold, ugly and uninteresting. On the other hand, if they focus only on making it look beautiful, the building may be completely impractical. Therefore, combining these two ideas is necessary to create the perfect piece of architecture.
1. From paragraph 3, what is the form of a building closely connected with?A.Its specific function. | B.Its exceptional beauty. |
C.The architect's idea. | D.The changing world. |
A.It is a guarantee of people's work efficiency. | B.It can give people spiritual satisfaction. |
C.It suggests the fine reputation of an architect. | D.It is a reflection of ancient civilization. |
A.it is function rather than beauty that architects should focus on |
B.world famous buildings must be beautiful as well as practical |
C.there is no chance at all to have function and beauty connected |
D.it can be difficult to have function and beauty perfectly combined |
A.Architecture: beauty or function? | B.Argument: theory or practice? |
C.Preference: abstract or concrete? | D.Conflict: Fantastic or realistic? |
【推荐2】Being an early bird, or the opposite night owl (夜猫子), is usually not something that is thought of as being highly under our control. Some people seem to sleep early while others get a second wind and tend to sleep late. This internal clock is a person’s unique internal timekeeper and the body’s own master controller of many functions. Most obvious is our sleep patterns; however, it also plays a role in our eating patterns, hormone levels, and maybe even our mood.
A recent study looked at whether the body clock is related to levels of physical activity. Using a watch-like device that measures movement, over 5,000 participants’ activity levels were collected for two weeks. After considering some factors that may explain differences, such as education or background health conditions, they found that night owls, as compared to morning types, had up to 60 to 90 fewer minutes per day of activity.
For those with a more of an “eveningness” type, jobs or other demands on time may mean that a morning alarm is sounding well before their natural wake time. As a result, a night owl type may be starting the day relatively “jet lagged” (有时差感的) —feeling out of step with their body due to being awake when the body would prefer to be asleep.
We should emphasize that this study does not tell us that being a night owl is the cause of lower physical activity. It only shows a connection between being an early bird or night owl and certain conditions. In this study, we only considered two factors —sleep patterns and activity. Using your eat-sleep cycle to your advantage as much as possible to be active is probably the best advice. Are you someone who feels ready and clear first thing in the morning? That may be the best time to get those steps in. More energy in the evening? Then scheduling that walk for after dinner may be best.
1. What do we know about the internal clock?A.It motivates people to sleep early. | B.It keeps a person careful about time. |
C.It affects multiple functions of the body. | D.It masters the patterns of mood and eating. |
A.An early bird received higher education. | B.A night owl had lower physical movement. |
C.An early bird had more reasonable activity levels. | D.A night owl had better background health conditions. |
A.Uneasy. | B.Natural. | C.Energetic. | D.Embarrassed. |
A.Do exercise after dinner. | B.Adjust our sleep patterns. |
C.Make a schedule in advance. | D.Make the most of our body clock. |
【推荐3】The first drawings on walls appeared in caves thousands of years ago. Later the Ancient Romans and Greeks wrote their names and protest poems on buildings. Modern graffiti seems to have appeared in Philadelphia in the early 1960s, and by the late sixties it had reached New York. The new art form really took off in the 1970s, when people began writing their names, or “tags”, on buildings all over the city. In the mid-seventies it was sometimes hard to see out of a subway car window, because the trains were completely covered in spray paintings known as masterpieces.
In the early days, the “taggers” were part of street crowds who were concerned with marking their territory(领地). They worked in groups called “crews” and called what they did “writing” — the term “graffiti” was first used by The New York Times and the novelist Norman Mailer. Art galleries in New York began buying graffiti in the early seventies. But at the same time that it began to be regarded as an art form, John Lindsay, the then mayor of New York, declared the first war on graffiti. By the 1980s it became much harder to write on subway trains without being caught, and instead many of the more established graffiti artists began using roofs of buildings.
The debate over whether graffiti is art or deliberate damage is still going on. Peter Vallone, a New York city councilor, thinks that graffiti done with permission can be art, but if it is on someone else’s property it becomes a crime. “I have a message for the graffiti destroyers out there,” he said recently, “and your freedom of expression ends where my property begins.” On the other hand, Felix, a member of the Berlin-based group Reclaim Your City, says that artists are reclaiming cities for the public from advertisers, and that graffiti represents freedom and makes cities livelier.
For decades graffiti has been a springboard to international fame for a few. Jean-Michel Basquiat began spraying on the street in the 1970s before becoming a respected artist in the 80s. The Frenchman Blek le Rat and the British artist Banksy have achieved international fame by producing complex works with stencils(模板), often making political or humorous points. Works by Banksy have been sold for over £ 100,000. Graffiti is now sometimes big business.
1. Why was the seventies an important decade in the history of graffiti?A.That was when modern graffiti first became really popular. |
B.That was when modern graffiti first appeared. |
C.That was when graffiti first reached New York. |
D.That was when graffiti first appeared on subway car windows |
A.Names of people who graffitied. |
B.Building where paints were sprayed. |
C.People who marked surface with graffiti. |
D.People who were interested in graffiti. |
A.New Yorkers think graffiti is art. |
B.Graffiti was accepted by officials completely. |
C.Buildings can be covered with graffiti freely. |
D.There were once advertisements on city surface. |
A.Graffiti has now become mainstream and can benefit artists. |
B.Graffiti is not a good way to become a respected artist. |
C.Some popular graffiti artists end up being ignored by the art world. |
D.Some graffiti caused inconvenience to the local environment. |