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题型:选词填空-短文选词填空 难度:0.65 引用次数:55 题号:18097605
Directions: Fill in each blank with a proper word chosen from the box. Each word can be used only once. Note that there is one word more than you need.
A. target                 B. random                 C. seemingly               D. engaging
E. carefully             F. awareness             G. campaign               H. improve

Have you ever been on social media and seen your favourite celebrity talking about a product? These endorsements (名人代言)might not be totally     1    , and are actually seen as a vital part of the marketing process. The question is: What do these endorsements actually do?

Firstly, they can be used to build brand     2    . A social media influencer should have a strong understanding of the platform they operate on, and therefore can create     3     content that not only sticks to the brand image, but sparks their followers’ interests in a product they might never have seen before.

Secondly, influencers can     4     a company or product’s relationship with their customer base. According to US Retail CX Trends Report on customer loyalty, 77% of buyers have been brand loyal for more than ten years. A popular celebrity can     5     key demographics (客户群) and talk or blog about a product, which can create an instant and lasting bond with the consumer.

Lastly, influencers can improve customer buying habits with     6     ‘unbiased opinions’. We are more likely to respond to ‘peer recommendation’ than traditional ads, meaning the fact we see an influencer as a ‘friend’ can make us less likely to be doubt what we are seeing.

So, the next time you see a celebrity talking about a product, you might want to consider that this could be a     7     crafted marketing strategy designed to target your core needs. If you find yourself perusing a product you’ve seen on social media, you may well have been influenced.

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选词填空-短文选词填空 | 适中 (0.65)
文章大意:本文是一篇说明文。文章讲述的是为什么你的密码可能不像看起来那么安全,由此文章主要讲述了如何保障网络密码安全。
【推荐1】Directions: Complete the following passage by using the words in the box. Each word can only be used once. Note that there is one word more than you need.
A. acknowledgement       B. actually       C. commonly     D. confirm     E. conscious
F. crack        G. eliminate     H. independent     I. log     J. shortcut     K. unimaginative

Why Your Password May Not Be As Safe As It Seems

Does “qaz2ws” strike you as a nice safe password? What about “adgimptw”? An analysis has found them to be among the passwords that are most     1     used, which of course means they are not secure at all.

When ten million passwords were leaked to the internet, they appeared to     2     that attempts by internet security experts to make us improve our password strength had been successful, even, in the specific case of the leaked passwords, they were also completely pointless.

While many of the passwords were still single words, such as “password”, there was also a clear attempt by many to make them harder to     3    . The problem was that people seemed to do so in the same way.

“Users are becoming slightly more     4     of what makes a password strong,” explained WP Engine, an internet company that performed the analysis. “For instance, adding a number or two at the end of a text phrase. That makes it better, right?”

But     5     no. They found that almost half a million passwords did this—and in 20 per cent of those all people did was put the number “1” at the end.

Perhaps this is why some companies are now trying to move gradually beyond passwords. Yahoo! is giving users the option to associate their mobile phone with an account, and have a single use password texted to it each time they want to     6     on.

Although the service is voluntary, Dylan Casey, an executive at Yahoo!, said that it was “the first step to     7     passwords”. He said it was a(n)     8     that it was increasingly hard for people to remember all the passwords they had. “I don’t think we, as an industry, have done a good enough job of putting ourselves in the shoes of the people using our products,” he said.

It would certainly be a more sensible strategy than some people’s improving upon “password” by using “password” or tran5p053d numb3r5f0r13tt3r5.

“We are, for the most part, predictably     9     when it comes to choosing passwords, despite a decade of warnings from password strength checkers during sign-ups”, said WP Engine, “We love taking a(n)     10       , and so do password cracker.”

2022-12-28更新 | 29次组卷
选词填空-短文选词填空 | 适中 (0.65)
【推荐2】Directions: Fill in each blank with a proper word chosen from the box. Each word can be used only once. Note that there is one word more than you need.

Put down the phone and live in the moment

Have you ever unintentionally left your phone at home and wondered how you would get through the day? Baylor College of Medicine’s Dr. Jin Han explains why this might be a sign that you need to put down your phone more often.

“There has been a(n)     1     in technology as our phones have gone from just regular cell phones to smart phones that allow you to multitask all with one device,” said Han, assistant professor at Baylor. “You use your phone now to receive emails, to text and chat and to access social media platforms --     2     your phone may be your connection to your social life.”

Although they offer many advantages, Han cautions that using your smart devices can be harmful if you use them too much. For example, using your smart phone while driving, or even walking, can cause serious accidents. Also, staring at your screen for too long can be harmful to your     3    .

Being     4     too long to your phone also can impact the quality of your relationships, he said. If you are on your phone constantly and not     5     with those around you, it can take away from your relationships with your family and friends. In addition, if you are using your phone too much in front your children, then they will likely follow your lead and use their own smart devices rather than     6     with you.

“ In the end, the question is how you balance using your phone while not negatively     7     your health.” Han said. “Anything that you are doing to the     8     is no healthy anymore. While it is going to be almost impossible not to use this technology, we have t create a behavior that is healthy.”

To help     9     the time you spend on your phone, Han offered the following tips:

Limit the time spent on your phone: Set up certain time that you allow yourself to be on the phone.

Do not use your phone at night: Being on your phone late into the night can make it harder for you to fall asleep and wake up the next day. Restricting your phone use at night can help you     10     a healthy sleep behavior.

2020-05-23更新 | 77次组卷
选词填空-短文选词填空 | 适中 (0.65)
文章大意:这是一篇对话。对话主要谈论了如何使用手机上的软件租赁共享单车的事情。
【推荐3】Learn more about the benefits and drawbacks of the Internet. Complete the conversations with the correct forms of the words below.
update     false     theft     access     upset     account     benefit     download     database
A: Do you have any bicycle rental apps?
B: No, though I’ve heard about them. How do you use them?
A: Just     1     an app on your smartphone. You can find the nearest bike in the app. Just enter the bike number in the app and then you can ride it.
B: That’s cool, isn’t it? They must have to constantly     2     their     3    .
2022-12-13更新 | 27次组卷
共计 平均难度:一般