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题型:阅读理解-阅读单选 难度:0.65 引用次数:18 题号:19640165

How To Turn Your Invention into Profit

The ways you might make money from your invention fall under three basic paths. You can sell the patent or rights to your invention outright. You can license your invention. You can produce and market and sell your invention yourself.

Selling Outright

Selling your intellectual property patent means that you have permanently transferred ownership of your property to another person or company for an agreed-upon fee. All future commercial opportunities including royalties will no longer be yours.

License Your Invention

Licensing means that you will continue to own your own invention, however, you rent out the rights to make, use, or sell your invention. You can give an exclusive license to one party, or a non-exclusive license to more than one party. You can set a time limit on the license or not. In exchange for the rights to your intellectual property, you can charge a flat fee, or collect a royalty for each unit sold, or a combination of the two.

It should be noted that royalties are a much smaller percentage than most inventors would guess they should be, often under three percent for first-time inventors. That fact should not be surprising, the licensing party is taking a financial risk and it is quite an undertaking to manufacture, market, advertise, and distribute any product.

Do It Yourself

To manufacture, market, advertise, and distribute your own intellectual property is a large enterprise. Ask yourself, “Do you have the spirit necessary to become an entrepreneur?” In a later lesson, we will discuss business and business plans and provide resources for conducting your own. For those of you who do wish to become your own entrepreneur and start and raise capital for a serious business, this may be your next stop: entrepreneur tutorials.

Independent inventors may decide to hire help for marketing or other aspects of promoting their invention. Before making any commitments to promoters and promotion firms, you should check on their reputation before making any commitments. Remember, not all firms are legitimate. It is best to be wary of any firm that promises too much and/or costs too much.

1. The following ways are mentioned to make your invention profitable EXCEPT__________.
A.selling your patent rightsB.licensing your invention
C.teaming with companiesD.marketing the products yourself
2. Which of the following statements is true according to the passage?
A.Owning a patent can help generate profits for the inventor.
B.By selling the patent, the inventor gives up the future profits.
C.Licensing the invention through any companies guarantees good profits return.
D.A license is a must before you start raising your own capital.
3. Which can be inferred from the passage?
A.Invention is as important as marketing your dreams.
B.Inventors are creative enough to be an entrepreneur.
C.Cooperating with the companies that can work for you.
D.Good inventions are sufficient to attract investors.
4. This article is mainly intended for those who want to________.
A.commercialize the fruits of their inventionsB.learn how to apply for a patent
C.make profits from customers’ loyaltyD.learn how to market and sell a product

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【推荐1】Active listening is a way of communicating that can increase understanding between a speaker and a listener. Its goal is to have an open sharing of ideas and feelings. It shows respect and consideration for the person speaking.

Active listening is very useful for family members. Family members often develop bad listening habits. They react to each other based on what they expect the other person to say rather than on what is actually said.     1    

    2     Miscommunication or lack of understanding between co-workers can lead to hurt feelings, which in turn can make it difficult for people to work together. Active listening can solve such issues and create greater understanding and team spirit among co-workers.

For example, someone is unexpectedly rude to their co-worker, or seems inconsiderate of their needs. The co-worker might feel hurt, or they might become angry and begin to dislike that person. Active listening can help resolve such problems.     3     Meanwhile the co-worker is given a chance to explain and maybe even apologize.

It could be that the rude co-worker was going through a difficult time at home or on the job and was unaware of how bad his or her behavior was. By listening respectfully, another person might learn more about that co-worker’s situation.     4     In this way, situations that could turn into major conflicts instead lead to greater understanding.

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Hands-only CPR

To carry out a chest compression (压缩):

Place the heel of your hand on the breastbone at the centre of the person’s chest.

Place your other hand on top of your first hand and interlock your fingers.

Position yourself with your shoulders above your hands.

Using your body weight (not just your arms), press straight down by 5-6cm (2-2.5 inches) on their chest.

Keeping your hands on their chest, release the compression and allow the chest to return to its original position.

Repeat these compressions at a rate of 100 to 120 times per minute until an ambulance arrives or you become exhausted.

CPR with rescue breaths

For children over one year old:

Open the child’s airway by placing one hand on the child’s forehead and gently tilting their head back and lifting the chin. Remove any visible obstructions from the mouth and nose.

Pinch their nose. Seal your mouth over their mouth and blow steadily and firmly into their mouth, checking that their chest rises. Give five initial rescue breaths.

Place the heel of one hand on the center of their chest and push down by 5cm(about two inches), which is approximately one-third of the chest diameter. The quality (depth)of chest compressions is very important. Use two hands if you can’t achieve a depth of 5cmusing one hand.

After every 30 chest compressions at a rate of 100 to 120 per minute, give two breaths.

Continue with cycles of 30 chest compressions and two rescue breaths until they begin to recover or emergency help arrives.

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