A. digital B. challenges C. direct D. adopt E. hopefully F. feature G. launch H. flock I. analyze J. coupling K. faithfully |
Ways to Enhance Your Business
Anytime an organization introduces a new product into the market, there is a standard rate of adoption that occurs among customers. The question that organizations face when introducing new products is how they can accelerate the adoption rate. There are several proven ways to do this:
Communication
One of the
Observable benefit
TV infomercials often
Offer a free trial
Giving someone a 30-day free trial is a very powerful way to get them to use your product quickly and then,
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A. bodies B. containers C. cut D. decomposed E. densely F. engaged G. prevention H. property I. remove J. scarcely K. unwanted |
Get rid of mosquitoes, but how?
Almost everyone who spends time outdoors has experienced mosquitoes. These bloodsucking insects give itchy bites and can spread disease. But how can you avoid them and protect yourself?
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It may seem difficult to avoid mosquitoes, as most of the areas in the world are
Mosquitoes need less than a centimeter of water to lay eggs. A female can lay hundreds of eggs at a time. So, check your
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There are other things you can do to protect yourself. Put screens in your doors and windows or keep them closed. And cut down on time spent outdoors between the early evening and the early morning. Mosquitoes are most
How to be a demanding reader
The rules for reading yourself to sleep are easier to follow than are the rules for staying awake while reading. Get into bed in a comfortable position, make sure the light is
Unfortunately, the rules for keeping awake do not consist in doing just the
Whether you manage to keep awake or not depends in large part on your goal in reading. If your aim in reading is to profit from it—to
Good books, fiction or nonfiction, deserve such reading. To use a good book as a helper to fall asleep is pure waste. To fall asleep or, what is the same, to let your mind wander during the hours you planned to devote to reading for profit—that is,
But the sad fact is that many people who can distinguish between profit and pleasure—between understanding, on the one hand, and entertainment or the mere satisfaction of curiosity, on the other hand—nevertheless
A. invaluable B. roughly C. satisfying D. distraction E. simply F. advantage G. reasonable H. performed I. schedule J. planned K. excellence |
People tend to think that productivity involves doing several things at once, but according to Cal Newport, the secret to success is the opposite of multitasking. Newport is the author of Deep Work, a book that describes the benefits of focusing on one thing and doing it with
Newport defines deep work as “the ability to focus without
According to Newport, deep work is a(n)
So how do you conduct deep work into your work life or your studies? It’s essentially important to
Scheduling deep work sessions for the same time every day can turn them into a habit. This makes it easier to spend time on them.
Because deep work is by definition cognitively demanding, you won’t be able to do it all day. Beginners can usually only focus on deep work for
By focusing on
A. present B. features C. concerned D. reportedly E. commercial F. stretches G. overwhelming H. exceptionally I. routinely J. spared K. broadcasts |
Modern media is awash in advertising clutter(杂乱), and who’s to blame? Modern audiences that hate conventional full-length and full-size ads.
Today’s consumers don’t like to pay for content, which ought to create a rich environment for advertisers. Yet these same consumers are prone to click or turn away when a conventional ad appears. The result is ad clutter.
YouTube
Advertisers integrate plugs(推销) into content to frustrate digital video recorders, which allow viewers to watch programs on a delay and skip regular commercials. If you watch regional telecasts of baseball games, the commercial clutter is so
According to the showbiz paper Variety, several streaming services are about to introduce a new twist: commercials that start running whenever a viewer pauses a program. Hulu intends to launch such ads this year. AT&T’s DirecTV and U-verse units will
There’s a lot at stake. According to Variety, National Football League(NFL) TV broadcasts generate an estimated $4.35 billion in ad revenue during the 17-week regular season. NFL
Interestingly, with no “screen” to work with, radio is one medium that has tried for some time to buck the trend. Many commercial stations trade clutter for clusters--that is, a solid block of commercials running five minutes or more, followed by lengthy commercial-free
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But getting limitless content without paying while also being